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LAURA ROMANIN

@laromanin

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Creative Director • Cultural Commentary
The work, revisions & the occasional magic
🎙️ @theloopedinedit
Speaking • Advisory • Toolkits ↓

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What she said 👌 by @laromanin

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2 months ago

taste is the new flex 🤍💪🏼

LOOPED IN®️ — Tuesday Intelligence Briefing, Issue #08 Why Taste Is Becoming the Ultimate Asset

value is shifting — toward what’s scarce, trusted, and impossible to replicate.

01 — The New Collector
we’re not shopping less, we’re choosing better
02 — @whering__ raises $7M
building the wardrobe that thinks for you
03 — The New Luxury Code
why taste — not trend — is luxury’s new currency

bonus: the shopping app trust crisis nobody’s talking about @phiaco
the $30M bet @apexcapital rewriting women’s sport &
US vs Europe: two very different definitions of value

@theloopedinedit link in bio 👆 by @laromanin

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3 months ago

💌 Notes passed between creative girls ✨💭 by @laromanin

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3 months ago

Delighted to be featured by @skinpharmacyuk in the latest Shop My Shelf. 🤍

A glimpse inside my beauty cabinet—and the philosophy behind it: efficacy over excess, always.

I don’t chase launches. I refine. I buy with intention, use what I own, and only replenish the products that have genuinely earned a permanent place on my shelf.

My edit is built around trusted favourites from @zoskinhealth_uki and @officialmedik8—science-led formulas that consistently deliver, alongside a growing preference for refillable design where performance never has to compromise sustainability.

To me, the future of beauty isn’t about having more. It’s about having better. Thoughtful choices. Proven results. Less waste. More intention. 🧖‍♀️ by @laromanin

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3 months ago

Happy Canada Day. ❤️🍁❤️🍁

Some places never leave you. No matter where life takes me or how many places I get to call home, a part of me will always belong to you. It’s where my story began, where my values were shaped, and where I first learned to dream beyond borders.

Here’s to the cities that raised us, the people who shaped us, and the memories that always lead us home.

To every Canadian celebrating from afar, I hope you’re carrying a little piece of home with you today.

Happy Canada Day, wherever you are. 🇨🇦 🫶🤍🇨🇦🇨🇦🤍 by @laromanin

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3 months ago

I played football on an undefeated team in Canada.

That’s why I read this differently to most people in fashion.

The clubs winning over the next decade won’t just be collecting trophies.

They’ll be building cultural equity.

⚽ Sport isn’t borrowing from fashion anymore.

It’s becoming the new runway.

The response to last week’s TUESDAY INTELLIGENCE BRIEFING confirmed it: this shift isn’t a trend. It’s structural.

In LOOPED IN®️ Issue #06, I unpack:
• Como 1907 × Rhuigi Villaseñor
• What Burberry’s latest campaign is really signalling
• Why sport is becoming culture’s most powerful platform

I’ll be at Cannes Lions unpacking this: girls’ and women’s football, fandom, and where culture is heading next.

If you’re building at the intersection, let’s connect ⚽️⚽️

🔗 Link in bio → LOOPED IN®️ Issue #06 by @laromanin

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4 months ago

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4 months ago

LOOPED IN®️ — TUESDAY INTELLIGENCE BRIEFING
Issue #05 | THE $100M DEAL EXPOSING THE COLLAPSE OF ETHICAL PREMIUM

This week’s briefing analyses a $100M+ signal moment — including @sheinofficial reported move toward @everlane — exposing a structural market shift: the “ethical premium” is no longer inherently protected.

At the centre of this shift is @spreeai led by founder @iamjohnimah where a reported $1.5B valuation signals a redesign of the shopping layer itself. Full intelligence via LOOPED IN®️ (Premium) — including Case Study 03: https://lnkd.in/evbmcPMY

Lastly, so please to share, LOOPED IN®️ (Premium) —for Corporate Premium Access is now available — built for business expense approval, with a ready-to-use internal submission template for founders, operators, marketers, investors, and the culturally curious.👏👏👏 by @laromanin

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4 months ago

SPILLING THE TEA ☕️

SHEIN is reportedly acquiring Everlane for $100M — and it may be the clearest sign yet that millennial sustainability is collapsing under the pressure of price, speed, and scale.

Everlane once sold ethics as aspiration.
Now? Consumers want affordability, resale value, flexibility, and accessibility — all at once.

Critics call it hypocrisy. Others say fast fashion infrastructure may be the only way sustainability survives commercially.

The real question:
Is slow, values-led fashion still viable in 2026 — or are we entering a completely new value system?

Fashion’s not just changing aesthetically.
Its economics are being rewritten.

👩‍💻More on Substack this week. Does SHEIN x EVERLANE signal the end of ‘ ethical premium’ fashion? by @laromanin

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4 months ago

Honored to share that I’ve been nominated for RISING STAR OF THE YEAR at the 2026 Women in Green Business Awards.

Starting with a small but passionate community on Substack, @theloopedinedit has evolved into a multifaceted platform with thousands of subscribers, featuring editorial content, podcasts, livestreams, and curated resale and vintage finds. By focusing on consumer values and behavior, we create value through engagement, analysis, commerce, and community.

This nomination celebrates the increasing influence of women in the UK’s green economy, championing equity, inclusion, and transformative change. Looped In is committed to making cultural relevance a driver of economic success.

Thank you to everyone who’s been part of my journey and supported this new venture. 💚💚💚 by @laromanin

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5 months ago

EARTH DAY EDITION — BEAUTY, CRAFT & THE WAY WE LIVE NOW

This week on my Substack newsletter, Looped In®️—a space for quieter thinking around smarter, more conscious consumption, where craft, circularity, and culture intersect through a contemporary lens. Every week, I explore the shifts shaping how we buy, build, and ultimately believe in what we consume.

This week: Golden Goose at Selfridges, Monte-Carlo Fashion Week’s shift toward responsible fashion, and My Beauty (Refill) Essentials—alongside a few quiet previews of what’s unfolding this month.

Less about more. More about what stays.

Full story now live on Looped In®️
Link in bio.

Follow @theloopedinedit on Instagram and Looped_In_Media on X. by @laromanin

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5 months ago

This week, as we celebrate World Water Day, I’ve been thinking about what we don’t see—what we don’t measure.

Water.

As creatives, we’ve always been fluent in image, emotion, and narrative. But the next era of creative leadership asks for something more exacting: a literacy in resources.

A cotton T-shirt carries ~2,720 litres of water before it ever touches skin.

A pair of jeans can exceed 10,850 litres.

And synthetics—deceptively weightless—release microplastics with every wash, threading themselves into our waterways, invisibly, persistently.

This is no longer just a supply chain conversation.
It’s a creative one.

Because what we choose to design, produce, and amplify doesn’t just reflect culture—it engineers demand. It decides what scales.

What feels quietly powerful right now is the shift from storytelling to systems. Brands like @elvdenim are not just reframing the narrative—they’re reworking the architecture. Less water. Same desirability. No compromise.

The future of creativity won’t be defined by what we make people want.
But by what we make possible—at scale, and with integrity.

More on Looped In. Link in bio. 💙 by @laromanin

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6 months ago