Instagram story viewer> @larryluk> Posts

Larry Luk

@larryluk

11.5K

followers

2791

following

VP, Creative
AMB Sports and Entertainment
@atlantafalcons | @atlutd | @atlcty
@atlantadrivegc | @mercedesbenzstadium

POSTS STORIES REELS TAGGED

The moment I heard about white @levis x @jumpman23 IV’s, I knew I wanted to dye a pair with the intention of paying homage to the subculture of vintage tie dye tees that I’ve grown to love and collect. ⚡️ I also wanted to develop a technique that would be representative of the vintage tees - more than a squirt job or a single color dip.
Acquiring the shoes was one hurdle. The second hurdle was executing a fail-proof plan. While I reached out to every plug imaginable, I simultaneously had conversations with friends and consulted fellow designers like @meganhuntz about their experiences working with dyes, especially on objects that aren’t tees. Then I experimented across multiple mediums and turned my hands blue until I came up with a technique that felt authentic.
My dream finally came true this month, and here are my results. These aren’t the first and I’m sure they won’t be the last customized Levi’s 4’s that you see, but when it’s all said and done, I hope this effort that I created in my home in Atlanta will be part of the conversation.
Huge thanks to @marcohenry for believing in my vision and for making this happen. 🙏🏼 -LL
#JUMPMAN taken in Atlanta, Georgia by @larryluk

2k

200

8 years ago

Catch me on the cover of @atlantamagazine 😎💻🌴 Thx to the team for the opportunity! @carolinecarbinekilgore @mattlove10 @iamkhoality @tropicophoto 🌈 taken in Atlanta, Georgia by @larryluk

1k

172

8 years ago

728

52

2 years ago

Welcome to your new era, Atlanta 🐦‍🔥

@fortyonemag went behind the scenes with @atlcty for a first look at Atlanta City FC. In an exclusive chat with VP of Creative @larryluk, we learned the story behind the name, an understanding of the iconography in the crest, and got a first look at the team’s @nike x @peacecollective launch collection. taken in Atlanta, Georgia by @larryluk

3

50

18 days ago

‘26 flying by 🔴⚫️ taken in Atlanta, Georgia by @larryluk

494

31

23 days ago

A new red rush. Huge appreciation to Atlanta Falcons leadership, staff, players, and collaborators for the opportunity to contribute to this moment in team history. So many brilliant teammates behind this roll out but want to especially thank @rmucatel @atliensj @jblank4 @joeygalioto @gregbeadles @abigailjacksn @ahittel @brandonmagnus_photo @jacksonsipes @jackozmer @kluch53 @tuckerjbrooks @lauralanier12 @jennyeross @tori_mcelhaney @taylorvismor @markwhittingham_ for the support, collaboration and endless camaraderie along the way.

Design will change your life. taken in Atlanta, Georgia by @larryluk

949

114

6 months ago

Finally Fall 🏈 taken in Mercedes-Benz Stadium by @larryluk

568

38

a year ago

Spirit of ‘96
📸 @mitchmartinphoto @nomadic_lens_ @sierrakelley @caseysykesphoto @julianalexander_photo taken in Mercedes-Benz Stadium by @larryluk

415

29

7 months ago

Spirit of ‘96 🥇

Big Moments Are Born Here. Grateful for the opportunity to help tell the story of Atlanta welcoming the world to our front porch in ‘96 and once again in ‘26 alongside my amazing Atlanta United team mates and our best friends at adidas. Special shout out (and sour gummies) to the Creative and Photo team for always finding new ways to bring our kits to life - especially with the many, many breathtaking frames created for this season, upcoming retail drops, and campaign design 🫶 #uniteandconquer taken in Mercedes-Benz Stadium by @larryluk

921

83

8 months ago

Bombastic taken in Mercedes-Benz Stadium by @larryluk

747

37

7 months ago

ITP / OTP / PSD / PPT by @larryluk

759

45

a year ago

Atlanta Falcons • Sundays Atlanta, GA
2025 process / bts / launch / celebration

A joy to create with @abigailjacksn @graceberhard @jacksonsipes @jackozmer @brandonmagnus_photo @thatdamgirl @laramiediestelkamp @kluch53 @nishaatlanta404 @atliensj @rmucatel @kabrione_94 @emilygiombi @_ryan_delgado @jackie_kinney @tatianalogreira @caroline.via @erinoliviadickman @_tobiadams @darlinginthecity @matt_hardeman @makensyjomanbeck taken in Atlanta, Georgia by @larryluk

535

39

a year ago