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Laura Moro

@laura__moro

2.5K

followers

3532

following

based in Prague
editorial & books, visual identities for brands & culture
1/2 @fajn_a_fresh 🧡 @lala__orange

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helloo! small update from my studio at Šmeralova ❤️‍🔥 just me, bold colors, and the ongoing search for the perfect typography and book bindings 📚🖥️📏

captured by my dear friend @petra.majtan 🫶🏻 taken in Praha 7, Holešovice, Czech Republic by @laura__moro

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3 months ago

A few spreads from catalog we did for the exhibition Anima materia at @trafo_gallery 🫶🏻

Photos by @filip_beranek 📸
Typeface used #exposure by @205tf

#bookdesign #typography #exhibition #graphic #design #visual #identity #poster #trafogallery #prague taken in Prague, Czech Republic by @laura__moro

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3 years ago

naše prvé baby, svoja.

pôvodné texty v nej vznikali počas piatich rokov pre @vogueczechoslovakia
je obohatená fotkami od @jakubgulyas
vytlačená v tiskárni @tiskarna_helbich
jej stránky sú z @arctic_paper @europapierbohemia
tvorili sme ju v office s výhľadom na oblaky vo @workloungeprague
tieto fotky odfotil @filip_beranek

všetkým vám veľmi ďakujeme.

milujeme ju.

e & l by @laura__moro

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3 years ago

Exhibition Catalogue 🧺 Laundromat: Gentle Care Program/Program pro jemné zacházení; Lucie Rosická🫧

A fragile, tactile object. The publication’s architecture directly reflects the sensitive themes of motherhood and invisible labor –physically requiring gentle care to gradually reveal its hidden layers.

The goal was to transfer both the raw structuralism and emotion of the gallery space directly into your hands: from a pliable, soft body without a rigid cover, through an open screw-post binding in a mat-board enclosure, all the way to perforations and fold-out pages.

🧶 artist: @kralik_rosicka
✍🏼 curator: @thomoosterhofprojects
📐 art direction & graphic design: @laura__moro
📝 texts: @mezivlnami @pel.lexova @thomoosterhofprojects @eva.slunecko
📷 photos: @tomasfialaphoto @gabrielaknyblova @llor10 @plhakvojtech @polasek.vojta @filipsvacha tomas_rasl
🛠️ production: @blandulino @alicehromadko @sarka_theartlover @alzbetajosefy @marky_parky_ Oldřich Linda
🔠 fonts: Axo by @fonderieabyme
📄 paper: @munkenpaper Print White 1.5 (115g & 300g) + Magno Volume 135g
🔩 binding & details: screw post binding, double mat-board spine, perforated fold-out pages, silver metallic ink on burgundy pages
🖨️ print & production: @tiskarna_helbich
🏛️ gallery: @trafo_gallery
📏 106 pages, 250 x 297 mm, 350 copies, limited edition of 15 pieces featuring a custom satin artwork cover

you can find the catalogue at www.trafogallery.cz/store
📸 product photos: @filip.beranek
#bookdesign #munkenpaper #exhibitioncatalogue #lucierosicka #graphicdesign taken in Praha 7, Holešovice, Czech Republic by @laura__moro

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2 months ago

Rozkvet je knižka mojej veľmi veľmi odvážnej sestry @zanetamore , a preto som nemohla inak, ako použiť túto fotku a červenú. a ona že vlastne hej❣️
fotka od @welinna
🍒 www.zanetamorovska.sk taken in Bratislava, Slovakia by @laura__moro

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4 months ago

Dnes je posledný deň, kedy môžete v @trafo_gallery navštíviť výstavu @kralik_rosicka – Laundromat: Gentle Care program. Ak ste ju ešte nestihli, berte toto ako jemné pripomenutie, než sa celý cyklus uzavrie 🧺✨

Pre výstavu som navrhovala kompletný vizuálny set – od plagátov cez priestorové popisky až po katalóg. V identite som sa snažila zachytiť silný kontrast, ktorý Lucka do témy vniesla: na jednej strane zraniteľnosť materstva a emócií, na druhej technickosť repetitívneho prania, mechanickosti a šiacich strihov. Ako hovorí sama autorka: „Pranie je nekonečný proces, niečo sa neustále špiní, opotřebovává, musí se čistit, opravovat a znovu uvádět do provozu.“

Keďže sú Luckine diela textilné a veľkoformátové, priestorové popisky vizuálne citujú odevné etikety (clothing tags). Fungujú ako „návod na údržbu“, ktorý priamo rozvíja samotný názov výstavy Gentle Care program – stáva sa metaforou pre jemnú starostlivosť, ktorú si zraniteľná téma materstva vyžaduje.

Dominantou vizuálu je striktná typografia. Zvolila som tri rezy písma #Axo (Wide, Narrow a Regular) od @fonderieabyme a písmo tak nesie významový kód premeny stavu a času – od niečoho, čo je nové a nadýchané, až po momenty, kedy je to opotrebované, mechanické a scvrknuté...

Veľké ďakujem za dôveru a možnosť byť súčasťou @kralik_rosicka @thomoosterhofprojects @blandulino @alicehromadko a celej @trafo_gallery ❤️

Laundromat: Gentle Care Program – Lucie Rosická
17. 4. – 14. 6. 2026
Fotografie výstavy: @llor10
Fotografie bannerov a popisiek: @hana__kubrichtova

#exhibitiondesign #visualidentity #trafogallery #pragueart taken in Trafo Gallery by @laura__moro

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4 months ago

prvá vlastnoručná 🧡 by @laura__moro

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5 months ago

Celoštátna postupová súťaž a prehliadka v umeleckom prednese poézie a prózy, v tvorbe recitačných kolektívov a divadiel poézie detí, mládeže a dospelých – 72. Hviezdoslavov Kubín sa uskutoční 16. – 20. 6. 2026 v @mestskekulturnestredisko_dk.

umelecká réžia & grafický design: @laura__moro
animácia: @lunchforbreakfast
zvuk: Pavel Smejkal
hudba: Matej Sloboda
hlas: Eva Pálenkárová
použitá časť básne: Ivan Štrpka – Tristanova vyčítanka

#nocka #radostztvorivosti #hviezdoslavovkubin taken in Msks Dolný Kubín by @laura__moro

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entering 27 ✨ taken in Prague, Czech Republic by @laura__moro

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5 months ago

Nebylo to úplně růžový jako ten krepový papír na hřbetu knihy, ale skončilo to happyendem! Aktuální nominace na Nejkrásnější českou knihu 2025 je toho snad důkazem. Nejdřív to designoval úplně někdo jiný a nakladatelka Bára Baronová z @women_publishing poprvé za víc jak dekádu své činnosti odebrala designérovi rozdělaný projekt a oslovila nás. „Za 4 týdny musíme do tisku, zvládneme to, že jo?“ – Ano, to tam nějak nacpeme mezi těch dalších deset knih, které musí být taky před Vánocema na trhu. A přebírat projekt po jiným designérovi s mezinárodním renomé vůbec není sebevražda. To je jasný, že to uděláme líp! – „Hele a jsou tam tři jazyky na sazbu včetně japonských klikyháků, to je v pohodě, ne?“ Jo?! 🧐 ChatGPT jaký jsou pravidla japonský sazby a jak vypadá a kde najdu aspoň japonskou Helveticu? Naštěstí samotný obsah byl největší inspirace. Fotografie @dita_pepe je radost skládat a pro texty byla pozitivní výzva hledat typografické kombinace. Je to za náma, všichni z toho máme radost, a vy neváhejte s nákupem! Vyšlo v 600 kusech – každý číslovaný a signovaný Ditou a Bárou – moc jich už nezbývá tak ať to nelovíte za rok na knihobotech za dvojnásobek...

Design @nedved.studio @laura__moro
Tisk @tiskarna_helbich
Knihu nafotil @filip_beranek s hand model @josefinanedvedova by @laura__moro

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6 months ago

Srdečně vás zveme na výstavu Lucie Rosické Laundromat: Program pro jemné zacházení.

⚡ Výstava Laundromat představuje nejnovější tvorbu Lucie Rosické, v níž autorka nahlíží prostředí samoobslužné prádelny jako alegorii vlastní zkušenosti s mateřstvím. Každodennost se zde proměňuje v repetitivní proces, v němž se prolíná péče, únava i proměna identity.

⚡Autoportrét, klíčový motiv její tvorby, zde vystupuje přímo a bez odstupu. Linie se fragmentuje a ztrácí kontinuitu, čímž odráží vnitřní napětí i zkušenost přetížení.

⚡Nově autorka pracuje s digitálními glitchi a prostorovými objekty připomínajícími fragmenty těla. Výstava tak otevírá téma cykličnosti, transformace a neustálého přepisování sebe sama.

Kurátor: Thom Oosterhof

Těšíme se na vás na vernisáži 16. dubna v 19:00!

Vizuální identita: Laura Moro

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We cordially invite you to the exhibition Laundromat: Gentle Care Program by Lucie Rosická.

⚡The exhibition Laundromat presents Lucie Rosická’s latest work, which views the environment of a self-service laundromat as an allegory for her own experience of motherhood. Everyday life is transformed here into a repetitive process where care, exhaustion, and shifting identity intertwine.

⚡The self-portrait, a key motif in her work, appears here directly and without distance. The line fragments and loses continuity, reflecting inner tension and the experience of overload.

⚡The artist now works with digital glitches and spatial objects reminiscent of body fragments. The exhibition thus opens up themes of cyclicality, transformation, and the constant rewriting of the self.

We look forward to seeing you at the opening on April 16 at 7:00 PM!

Curator: Thom Oosterhof

Visual Identity: Laura Moro by @laura__moro

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