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Laurice 😘(@lauriceimani)'s profile avatar HD Profile

Laurice 😘

@lauriceimani

1.8K
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NJ | NYC
Dir of PR & Influencer @erborian_usa
Beauty Aficionado 💗🫶🏾
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posted this on the other app and she made the search bar “hood rich aesthetic” 🤍🫂🫶🏾 remain humble lol by @lauriceimani
19
a month ago
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so very grateful 💜💞 by @lauriceimani
12
2 months ago
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Oh how I love being a woman ✨ this @onesize glitter setting spray > a must have. by @lauriceimani
17
3 months ago
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to a life that feels magnificent 🥂 by @lauriceimani
23
6 months ago
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Laurice Rawls has led relaunches and retail expansions for some of beauty’s biggest names — and made sure they stuck. Director of PR & Brand Communication at Erborian (L’Occitane Group). She’s led relaunches, retail expansions, and breakout social campaigns for some of the industry’s most in-demand beauty brands — ensuring they don’t just trend, but become part of consumers’ routines and lifestyles. She oversees U.S. influencer strategy, earned media, and brand communications. She designs integrated campaigns where authentic storytelling, creator ecosystems, and paid amplification work together to drive awareness, credibility, and commercial impact. Her philosophy? Brands shouldn’t just aim to be seen — they should be strategically positioned for long-term relevance. Laurice is speaking at In Her Bag on March 8 about Getting in the Room: PR, Media & Strategic Partnerships. The takeaway: 💄 How to turn visibility into brand equity that lasts beyond a single campaign 🎯 The strategy behind influencer and creator ecosystems that drive real business outcomes 📈 What it takes to position a brand for long-term relevance, not just short-term buzz She’s joining leaders like Jaclyn Johnson (Create & Cultivate/Cherub) and Shana Stephenson (NY Liberty CBO) for a day of real conversations about visibility, growth, and building what lasts. See you on March 8! Learn more and RSVP at the link in bio taken in New York, New York by @lauriceimani
96
8 months ago
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&& as long as I’m looking and smelling divine💙🤍💫 by @lauriceimani
47
10 months ago
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I mean….it wouldn’t be November if I didn’t come with a look 💙🤍 Dress: @nakedwardrobe Hair: @melinsworld Face: @kcreationsmakeup Glow: that @vaselinebrand body oil is insaneeee ✨💫 by @lauriceimani
31
a year ago
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I mean when a black woman says Sip ‘N Slayyyy…✨ by @lauriceimani
8
a year ago
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&& I just love it here 🧡 Got an invite to @kelsleynicole ‘s invite-only dinner party series - and had so much fun I forgot to film all the details 😅 but when I say my girl had every single detail considered. From citrus spritzers to thoughtful conversation prompts - a from concept to execution icon 💫 Tried to link everything I could for yall in my LTK (who am I?! lol) but the dress is old @peppermayo 🧡 by @lauriceimani
13
a year ago
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one of my favorite moments from this week’s episode with my beautiful @lauriceimani: how dating in your 30s (and in general) shifts when you realize who ❣️ you ❣️ are ❣️ and what you deserve. available wherever you get your podcasts x #podcastsforwomen #datingpodcast #selflovequotes #selflovepodcast #datingadviceforwomen taken in New York City by @lauriceimani
41
a year ago
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It’s no secret I love me some bundles, braids, etc. I just love me a STYLE ✨ and with that my scalp can get irritated and sore. So when I saw the Headspa Treatment at @refinedskinclub I was like 👀 (thank you to my girl @elledejesus 💕) when I say this massage was HEAVENLY I mean…HEAVENLY. && I had the sweetest most patient aesthetician @rachelatrefined who treated me and my scalp so gently and with so much care. Thank you lovely 💕🤍 #beauty #beautytreatments by @lauriceimani
22
2 years ago
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I just love me a girly date night 💗👯‍♀️ This place was sooo luxe and cutie I just 😍 Must have date night beverage? taken in New York, New York by @lauriceimani
4
2 years ago
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