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@lensbabyusa

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Our biggest sale of the Summer is happening now. Save 25% store wide and get a free Lens when you spend $250!
*see site for details and exclusions.

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The world does not need more images that look like everything else. It needs your vision. Our Summer Sale is live now, but it is only here for a limited time. Save 25% sitewide and get a free Spark with Double Glass lens on orders over $250 while supplies last. *Some rules apply. See Site for details.

📸: @sd_photo

#lensbaby #doubleglass #shootextraordinary by @lensbabyusa

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1

a month ago

For years you asked us for a wider Twist. At trade shows, in our DMs, in the comments, in our inbox. Over and over again with a clarity we could not ignore. And today we finally get to say it out loud.

The Lensbaby Twist 28 is here.

The most requested lens in the history of Lensbaby. 28mm. Petzval-inspired optics. Fixed f3.5 circular aperture. Sharp where your subject is, swirling and alive everywhere else.

We built this because you never stopped asking. And because we believe that in a world that feels heavy right now, photography matters more than ever. Finding the beauty. Bending the light. Coming home with an image that makes people stop and feel something. That is what Lensbaby exists for. That is what the Twist 28 was built for.

This is for the rule breakers. The experimenters. The ones who would rather shoot something extraordinary than something safe.

That is you. That is Lensbaby.

Join the waitlist now at www.Twist28.com and reserve yours for launch day on April 2nd, 2026. They will go fast.

Shoot Extraordinary,
Michael Anthony

VP, Lensbaby by @lensbabyusa

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18

5 months ago

Step into a world where garden blooms feel like dreamy watercolors. 🌸✨

Photographer @gerri.gjones brings this vibrant pansy to life in the most spellbinding way, using the Lensbaby Twist 28.
Notice how the wide 28mm focal length draws your eye straight to the delicate texture and deep purple hues of the central petal, while wrapping the entire scene in that signature, dramatic swirly bokeh. By pairing fine-art glass with a wide perspective, she transforms a simple garden moment into a captivating, painterly escape.
The Twist 28 creates that iconic, vintage Petzval-style blur around the edges—making the subject pop with unforgettable energy and softness all at once.

📸 Photo by: @gerri.gjones
🎯 Lens: Lensbaby Twist 28

#lensbaby #shootextraordinary #twist28 #art by @lensbabyusa

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3

a day ago

Finding magic in the details. ✨
There is something inherently enchanting about the way @cathyalicephotography captures the subtle beauty of nature. In this breathtaking macro shot, every delicate vein and rich, velvet petal of this delicate bloom is brought to life with incredible depth and warmth.
By taking advantage of the new Lensbaby Twist 28, Cathy crafts a world where the subject feels almost suspended in time. The subtle vintage character, soft vignetting, and signature swirl bokeh of the Twist 28 pull your eyes directly into the heart of the flower—transforming an ordinary moment in the garden into a painterly work of art. 🌹 swirl
It’s a masterclass in using creative glass to elevate storytelling and evoke raw emotion through photography.

📸 Photo by: @cathyalicephotography
📷 Lens: @lensbaby Twist 28
What do you think of this dreamlike perspective? Let us know in the comments below! 👇

#lensbaby #shootextraordinary #twist28 #creativephotography by @lensbabyusa

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a day ago

Finding magic in the muted tones of nature ✨
There is an undeniable poetry in winter’s quiet decay, and @bethshepherdphotography captured it brilliantly. Using the new Lensbaby Twist 28, she turned a cluster of delicate, dried hydrangea blossoms into a captivating work of art.
The wide 28mm focal length allowed her to get up close while the characteristic swirly bokeh pulled the quiet background into a subtle, dramatic vortex—making those warm, paper-like petals pop with incredible detail and texture. It’s proof that beauty doesn’t always need vivid spring colors; sometimes, it just needs a unique lens and a creative eye to bring out the subtle magic. 🌀🍂
How do you like to photograph the changing seasons? Let us know below! 👇

#lensbaby #shootextraordinary #twist28 #floral by @lensbabyusa

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a day ago

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2 days ago

Vast, open spaces take on an entirely new atmosphere when seen through the lens of @megsfaithfilledlens and the new Lensbaby Twist 28. 🌾✨

Sweeping across golden plains toward the distant horizon, this photo perfectly showcases the signature optical charm of the Twist 28. By pairing a versatile 28mm focal length with a subtle, swirly bokeh and gentle edge vignetting, the lens effortlessly draws the viewer’s gaze straight to the tranquil mesa in the center. The soft movement around the frame lends a painterly, timeless feel to the rugged landscape, transforming a classic wide shot into an immersive story.
Whether framing grand vistas or bringing creative texture to wide-open fields, the Twist 28 offers photographers like Meg a distinct tool for shaping light and mood right in-camera.

Gear Spotlight 📸
Photographer: @megsfaithfilledlens
Lens: @lensbaby Twist 28
Effect: Swirly, subtle edge-blur with a crisp, wide-angle center focus

#lensbaby #shootextraordinary #twist28 #scenery by @lensbabyusa

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2 days ago

Every cork holds a story, but seen through the lens of @carolvipperman, they transform into a swirling vintage dream. 🍷✨
There’s a special kind of magic in taking everyday details—like a collection of wine corks filled with memories of shared laughs and late-night talks—and turning them into a visual masterpiece. Using the new Lensbaby Twist 28, Carol draws your eyes right into the heart of the frame, surrounding the center details in a captivating, subtle swirl of bokeh and movement.
The wide-angle 28mm focal length paired with that iconic Petzval-style swirly blur gives this shot a playful, energy-filled texture that normal glass just can’t match. It’s warm, artistic, and endlessly detailed.
What story do you think these corks are telling? 🥂
📸 Photo & Styling: @carolvipperman
⚙️ Gear Used: Lensbaby Twist 28

#lensbaby #shootextraordinary #twist28 #creativephotographer by @lensbabyusa

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2 days ago

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3 days ago

Stop fitting in—start creating what only you can see. The Summer Sale is live! Take 25% off sitewide, plus score a free Spark with Double Glass lens on orders over $250 (while supplies last). Time is ticking! ⏳ ✨
*Some rules apply. See Site for details.

#lensbaby #shootextraordinary #lens #sale by @lensbabyusa

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0

4 days ago

Finding beauty in the quiet shift between seasons ✨
There’s an undeniable magic in watching the world slow down, and @dallasreneephotography captures that delicate transition so effortlessly. Taking a closer look at winter’s muted textures, this stunning capture brings forgotten botanicals to life with a captivating, dreamlike energy.
By putting the new Lensbaby Twist 28 to the test, Dallas seamlessly draws the eye straight into the center of the frame—surrounding delicate, dried hydrangeas with that signature swirling, painterly bokeh. The vintage-inspired blur transforms a simple, quiet outdoor moment into a moody, poetic masterpiece.
It’s proof that with the right optic, even the subtle details of nature can tell an unforgettable story. 🌿💫
📸 Photo by: @dallasreneephotography
🔍 Gear: Lensbaby Twist 28

#lensbaby #shootextraordinary #twist28
#nature by @lensbabyusa

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4 days ago

Ditch the ordinary. Show the world how you see it.
The Summer Sale is LIVE!
• 25% OFF SITEWIDE
FREE Spark + Double Glass Lens on
orders $250+
Don’t wait-this limited-time gear drop won’t last long. Click the link in our bio to shop now!

#lensbaby #shootextraordinary #lenssale by @lensbabyusa

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5 days ago