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Leopold Fiala Photography

@leopoldfiala

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Professional photographer; explorer, traveler. For my portfolio please see my website 👇

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Same day, same slot, same fifteen minutes.

Giulia Gwinn's frames were made inside the same two hours as everyone else's. On the track, between the film setups, with the watch actually running.

Which is the only time this product is worth photographing. A stopped watch is jewellery. A running one is the argument.

Client: Telekom & Apple
Agency: Mataracan
Talent: Giulia Gwinn
Retouching: me

#applewatch #giuliagwinn #womensfootball #sportsphotography by @leopoldfiala

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6 days ago

Two hours for a TVC and the stills. Ten to fifteen minutes per player.

Apple Watch for Telekom, with Dayot Upamecano, Eric Maxim Choupo-Moting, Sven Ulreich and Giulia Gwinn, shot alongside the film production. Which means you are never the reason anybody is standing still.

Ten minutes is plenty if you spend them on the person and not on the setup. There is not much directing at that point. They are already moving for the other camera, and you find your frame inside that.

Client: Telekom & Apple
Agency: Mataracan
Talent: Dayot Upamecano, Eric Maxim Choupo-Moting, Sven Ulreich, Giulia Gwinn
Retouching: me

#applewatch #telekom #fcbayern #sportsphotography by @leopoldfiala

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11 days ago

The colour rule was the part that made this a guideline and not a portfolio.

Each image works with two or three main colours. Never more. Which colours they are changes from picture to picture. That is the point. The frames pop without getting loud, and a set shot by different people in different places still looks like one body of work.

It sounds like a restriction. In practice it is a decision made in advance, so nobody has to make it under pressure at a stadium with 50,000 people in it.

Client: @volkswagen
Agency: KMS Team, Munich
Production: @upperorange
Postproduction: Blink Imaging

#volkswagen #football #colour #artdirection by @leopoldfiala

15

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20 days ago

The other location was a live international. Germany against Argentina, with about 50,000 people around us.

Shooting a guideline set inside a real match is a different kind of problem. Nothing waits for you, nothing can be reset, and the thing you actually came for, the reaction in the stands, happens behind you while you are looking at the pitch.

So you stop covering the game and start watching the rows.

Client: @volkswagen
Agency: KMS Team, Munich
Production: @upperorange

#volkswagen #football #stadium #fanculture by @leopoldfiala

18

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25 days ago

Not the players. Everyone else.

When Volkswagen rebranded, we were asked to develop and shoot the photographic guidelines for every football shoot that would follow.

The argument we made was to move the camera off the eleven professionals and onto everyone who makes the game possible. The fans, the physios, the doctors, the groundskeepers, the kids on a concrete pitch on a Tuesday evening.

This is where we started. An amateur pitch in Munich, before anything offical happens.

Client: @volkswagen
Agency: KMS Team, Munich
Production: @upperorange

#volkswagen #football #grassroots #sportsphotography by @leopoldfiala

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a month ago

First time working with Thomas since he left Bayern.

What stays with me is how much more precise he gets year after year. He knows what a set needs before you ask - in the studio and on the pitch - and he stays easy to be around while doing it. That second part is rarer than the first.

The key visuals were shot alongside the video production, which meant working in the gaps. You take the minutes you get.

Client: @lego
Creative lead: @fischerappelt x @philippundkeuntje
Talent: @esmuellert_

#lego #thomasmueller #portrait #celebrityportrait #advertisingphotography #sportsphotography #onset #leopoldfiala by @leopoldfiala

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a month ago

Three minutes with the Vice-Chancellor. Two setups.

That was the whole shoot. An editorial portrait in a Munich hotel room, and a schedule that was never going to move for me.

Which means the work happens before he walks in. Both sets lit and tested, both cameras ready, the second position two steps from the first. When the door opens you are not solving problems any more, you are just taking pictures.

People rarely believe the three minutes, so I put the metadata screenshots on my site.

Client: editorial
Talent: @larsklingbeil @minister.larsklingbeil
Retouching: me

#portrait #editorial #portraitphotography #onlocation #celebrityphotography #advertisingphotography #leopoldfiala @spdde by @leopoldfiala

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a month ago

The jacket was the actual subject. Easy to forget when someone that good is standing in front of you.

Close on the shell, the cap, the goggles — water beading up and running off, which is the entire point of the product. In black and white you can't let colour separate the drops for you, so it comes down to backlight and timing.

Client: @peakperformance x @goretexbrand
Production: @tcolondon

#goretex #peakperformance #productphotography #detail #blackandwhite #advertisingphotography #leopoldfiala by @leopoldfiala

15

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2 months ago

A studio inside a headquarters, one hard light from above, and a rain machine and SFX snow.

We built the set inside the GORE-TEX HQ and used special effects for rain and snow, so we could start a storm on cue and stop it just as fast. Hedvig jumped through it again and again.

Shooting water is mostly a lighting challenge. Without a hard backlight, rain is just grey noise.

Client: @peakperformance x @goretexbrand
Production: @tcolondon

#behindthescenes #studiophotography #lighting #specialeffects #goretex #peakperformance #advertisingphotography #leopoldfiala by @leopoldfiala

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2 months ago

Between the takes it went calm.

Hedvig Wessel is the current freeski world champion, and what you notice on set is that she doesn't perform effort — she just has it. That's the difference between a model and an athlete, and it turns up in the frames where nothing is happening at all.

Client: @peakperformance x @goretexbrand
Production: @tcolondon

#hedvigwessel #freeski #portrait #peakperformance #goretex #blackandwhite #sportsphotography #leopoldfiala by @leopoldfiala

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2 months ago

It's rare to be handed a black and white concept. When it happens you say yes before they finish the sentence.

We built a studio inside the GORE-TEX headquarters, ran special-effects rain and snow through it, and Hedvig Wessel — current freeski world champion — went through the storm until we had it.

More from this one over the next couple of days.

Client: @peakperformance x @goretexbrand
Production: @tcolondon

#peakperformance #goretex #hedvigwessel #freeski #sportsphotography #blackandwhite #advertisingphotography #leopoldfiala by @leopoldfiala

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2 months ago

It opens tomorrow.

If you're in London, "The Legacy of Notting Hill Carnival" — a project by @bare___roots — opens at @somersethouse tomorrow and runs to 21 August. Photography, film, sound, sculpture and archive from the more than 50 people who carry this carnival forward, and a few of my Jab Jab images are in there among them.

Free entry, booking encouraged. I'd love to hear what you think if you go.

Somerset House, New Wing (Lancaster & River Rooms) · 13–21 Aug · free
Tickets via @somersethouse

#jabjab #nottinghillcarnival #jouvert #somersethouse #london #documentaryphotography #exhibition #leopoldfiala by @leopoldfiala

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2 months ago