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Style, sustainability & things worth wearing
based in Chișinău, exploring worldwide 🌎
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Inspired by Italy 🍝 

1.  Planning my birthday outfit with @mango 
2. Putting together the perfect festival outfit - sun glasses, top and bottom @sale.me.please 
 - top Dion Lee
 - skirt J.W Anderson 
 - sunnies vintage Missoni taken in Polignano, Puglia, Italy by @leschronicles_
4
2 months ago
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saving this kind of energy for later 👉🏼

oversized tailoring, vintage leather jackets, layered outfits, and relaxed silhouettes.

A quiet kind of street style where comfort meets intention. by @leschronicles_
6
6 months ago
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The @moldovanbrandsrunway shows were beautiful.
Very different from each other, but somehow connected.

What I enjoyed the most was seeing how each designer brought their own vision, while still holding on to something familiar. Something that felt like home.

There is a quiet shift happening.

You can feel how people are starting to value where they come from.
Not trying to hide it, not trying to replace it, but actually building on it.

Moldovan culture is no longer just a reference.
It becomes part of the language of modern fashion.

I didn’t attend every show, but maybe that allowed me to see the bigger picture.
Through moments, through conversations, through the energy around it.

And beyond the runways, there was something just as interesting. The way people showed up.

There is something very real in the way people approach personal style right now.
Less about looking expensive, more about having a point of view.

You could see individuality everywhere.

And honestly, this is what makes fashion feel exciting again! The identity and the way you choose to express it. taken in Chisinau, Moldova by @leschronicles_
4
6 months ago
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Brandul Alo Yoga, sau pur și simplu Alo, a reușit să se diferențieze nu prin tehnologie.
Și nici pentru că ar avea „cei mai buni colanți”.

Brandul a început să vândă un stil de viață
din care îți vine să faci parte.

Ați văzut sau ați intrat vreodată în magazinele lor?
Nu sunt doar magazine, ci spații în care vrei să intri și să rămâi.
Alo le-a transformat în adevărate spații de viață:
studiouri de yoga, cafenele, comunități.

Într-o lume plină de lucruri asemănătoare,
Alo a început să vândă identitate
și apartenență la un anumit stil de viață.

Și acesta este, de fapt, marele lecție:
oamenii nu cumpără un produs,
ci senzația de sine în acel produs.

Îmi place să observ cum brandurile creează valoare
nu doar prin obiecte, ci prin trăiri.
Iar dacă și pentru tine contează nu ce porți,
ci cum te simți în ceea ce porți,
aruncă o privire pe pagina @leschronicles_ 🤫

***

Бренд Alo Yoga, или просто Alo смогли выделиться не за счёт технологий. И не потому что у них «лучшие леггинсы». Бренд начал продавать образ жизни, к которому хочется принадлежать.

А вы видели или заходили в их магазины ? у них не просто магазины, а пространства, куда хочется зайти и остаться! Ali сделали из них целые пространства для жизни: йога-студии, кафе, комьюнити!

В мире, переполненном одинаковыми вещами,
Alo начали продавали идентичность и принадлежность к определенному образу жизни. 

И это главный урок:
люди покупают не продукт, а ощущение себя в этом продукте.

интересно наблюдать как бренды создают ценность  не только через вещи, но через ощущения, и если тебе тоже важно не что ты носишь,
а как ты себя в этом чувствуешь то заглядывай на страницу @leschronicles_ 🤫 by @leschronicles_
1
8 months ago
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Upcycling sounds beautiful. But there is much more behind it than just reworking an old piece.

It is about complexity. Textiles are hard to recycle.
It is hard to sell.
It is hard to create visuals people actually want to buy.
The business model is not always clear.
And there is pressure from regulations and competition with mass market.

This is not an easy sustainable project. It is a system.

❓What actually works?

The piece should look like fashion, not like upcycled.
Quality and durability matter most.
And most importantly, you need to understand your customer.

People do not buy sustainability.
They buy feeling and style.

Reality - there are huge volumes of textile waste.
There is a waste problem.
There is potential. But often there is a lack of structure to turn it into a working business.

Marketing is key: A story behind every piece. Strong visuals. A clear sense of value.
Without this, the product does not live.

So, can you build a sustainable brand? - Yes, especially if you start from scratch.
But it is not a fast path. It requires system, resources and time.

❗️Important

A sustainable approach does not make it easier to enter new markets. It is often the opposite.

More requirements.More certifications.Higher costs.

‼️And probably the most important

Sustainability does not come from outside.
It is an internal value. If it matters to you, you will find a way. If not, it will not work.

⁉️What to do
Do what you can now. Be honest about challenges. Adapt. Use creativity.

Some things take time. taken in Mediacor by @leschronicles_
2
7 months ago
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Нас правда встречают по одёжке, или это миф?

Можно ли быть супер-профессионалом и выглядеть расслабленно?
Может ли стиль усиливать авторитет, или наоборот, мешать?

В третьей части из серии Fashion vs. profession
мы говорим о том, как стиль работает в профессии, переговорах, уверенности в себе.

А вы как думаете, что важнее в работе: внешний образ или то, что ты несёшь внутри? taken in Amor Amar by @leschronicles_
8
8 months ago
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Сегодня мода всё чаще пересекается с едой и десертами. Десерт становится формой высказывания, выражения эмоций!

Во второй части @anna_moroi делится своим видением того, как мода и культура десертов могут говорить на одном языке - языке эмоций и эстетики 🍨

Нам кажется, что в Молдове такой концепт точно мог бы прижиться. У нас много талантливых дизайнеров, креативных людей и сильная культура ручной работы. 

А что думаете вы по этому поводу? оставляйте свои комментарии 🌸 taken in Amor Amar by @leschronicles_
4
8 months ago
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Fashion vs. Profession, part 1

В нашем прошлом выпуске мы говорили о взаимосвязи моды и спорта. Сегодня же мы хотим продолжить тему влияния моды на профессию. 

Мы пригласили Аню поговорить о том, как мода влияет на ее стиль в работе маркетолога и про ее отношение к индустрии в целом.

Ставьте ❤️ и ждем ваши комментарии! taken in Amor Amar by @leschronicles_
8
8 months ago
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Feelings of this week 💁🏽‍♀️ by @leschronicles_
1
6 months ago
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Подборка трендов на весну, ловите!

1. Гусарские жакеты
2. Ветровки
3. Джемпер с молнией 
4. Акцентные юбки
5. Брючные костюмы
6. Oversized очки by @leschronicles_
0
7 months ago
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I’ve realized I don’t enjoy spending time on makeup.
I like when it looks natural and doesn’t slow me down.

@rhode has been everywhere lately, especially in the US, and after my last visit it made total sense! 
The products have easy texture, quiet colors.

A few pieces stayed with me on my shelf 💁🏽‍♀️💋 by @leschronicles_
2
9 months ago
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Everyday essentials, pieces we actually live with

Useful. Loved. On repeat. by @leschronicles_
1
9 months ago
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