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L’Étroit Consultancy

@letroit.co

1.2K
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39
following
Brand Growth Consultancy
Scaling luxury brands through retail expansion & strategic growth
Paris • Middle East
Creative Studio @letroit.studio
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Introducing L’ÉTROIT. After more than a decade in the fashion industry, I felt it was time to build something that truly reflects how I see things. L’étroit was never meant to be just another consultancy. It began with a simple vision: to create something out of the ordinary. A story we shape every day with my team; staying close, intentional, and growing alongside our partners in a more thoughtful, niche way. Not just for today, but for years to come. This is only the beginning. 🤍 #Founder #Létroit #FashionConcultancy #FashionShowroom #Paris taken in Paris, France by @letroit.co
111
6 months ago
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A glimpse of our FW26 presentation in Paris with @goldenlotus1916 A successful season presenting our brands to the international market and supporting their growth one step further. Videography: @fannycortade #ParisFashionWeek #NewCollection #Showroom #FW26 taken in Paris, France by @letroit.co
25
7 months ago
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Paris Fashion Week SS26 Presentation. 📍Place de l’Alma, 75008 Paris, France Videography: @fannycortade Model: @irenedenisee taken in Paris, France by @letroit.co
11
a year ago
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Paris closed the season with 68 shows and one defining question: can new creative directions restore desire? From Chanel’s archival codes to Saint Laurent’s sculptural tailoring, the strongest statements came from knowing what a house stands for. Our final S/S 27 read — in the carousel. #Letroit #PFW #SS27 #ParisFashionWeek taken in Paris, France by @letroit.co
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6 days ago
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Introducing Syera, a fine jewellery house exploring the balance between geometry, light and craftsmanship. Rooted in Art Deco, its pieces bring architectural form into a modern language. @syerajewelry #Letroit #SyeraJewelry taken in Paris, France by @letroit.co
5
12 days ago
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It’s officially time for Paris fashion week! In pictures Niki Mehra in the iconic Marzook’s Siam/ red crystal feather pill bag for PFW. taken in Paris, France by @letroit.co
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15 days ago
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Milan had a different question to answer. When the market softens, what is the runway actually for? Our read — in the carousel. #Letroit #MFW #SS27 #MilanFashionWeek by @letroit.co
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18 days ago
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Autumn 2026 marks a shift towards longevity over novelty. Rich colour stories, sculptural silhouettes and elevated textures define the season, while accessories become the easiest way to introduce newness without reinventing an entire collection. Here’s our commercial forecast for the season ahead. #Letroit #FW26 #TrendForecast Autumn 2026 introduces warmer, richer colour stories that feel timeless rather than trend-driven. Burgundy, chocolate, olive and plum dominate across RTW and accessories, creating strong merchandising opportunities. Buyers should expect tactile materials to play a bigger role this season. Rich textures elevate everyday silhouettes while increasing perceived value at retail. FW26 silhouettes embrace sculptural tailoring, contoured waists, cocoon outerwear and fluid proportions, creating wardrobes that feel both expressive and architectural. Slouchy bags, sculptural jewellery, statement scarves and refined footwear offer brands an easy way to introduce the season’s direction without overhauling entire collections. The strongest collections won’t simply follow trends—they’ll translate them into products customers actually want to wear. Commercial success this season lies in balancing creativity with clarity and timeless appeal. by @letroit.co
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19 days ago
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New York sold the idea. London made it shoppable. Forty-seven shows. Five days. And a fashion week where the runway, retail floor and customer are increasingly part of the same conversation. Our read on what London is signalling to brands in the carousel. #Letroit #LFW #SS27 #LondonFashionWeek taken in London, United Kingdom by @letroit.co
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22 days ago
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Some of the most exciting brands today aren’t necessarily the biggest, they’re the ones building a clear point of view, strong product identity and lasting commercial relevance. Here are five brands currently on our radar, and why we believe they’re worth watching. Tolu Coker is building one of the strongest narratives among emerging RTW designers. The combination of craftsmanship, cultural storytelling and wearable tailoring makes the brand increasingly attractive for buyers looking for long-term commercial potential. Commission continues to gain traction by offering elevated wardrobe staples rather than trend-driven pieces. It’s the type of collection buyers can integrate into existing assortments while offering customers something distinctive. Beyond aesthetics, ALOHAS stands out because its business model reduces overproduction while maintaining strong consumer demand. Commercial innovation is becoming just as important as design innovation. Accessories remain one of the fastest ways for brands to build visibility. L’Alingi balances recognisable design with commercial desirability, making it increasingly relevant for luxury retailers. As consumers continue moving toward investment pieces, jewellery brands like Juju Vera demonstrate how quiet luxury can translate into long-term commercial demand beyond seasonal trends. by @letroit.co
1
a month ago
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Seventy shows. Six days. More than a fashion calendar. Beneath the runway, New York revealed a shifting playbook for attention, market entry, retail and brand standards. Fashion week is the most public strategy document our industry produces. Read it that way. Our full read in the carousel. #Letroit #NYFW #FashionWeek by @letroit.co
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a month ago
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Every Fashion Week serves a different purpose. Some cities champion emerging talent, others define luxury craftsmanship or set the commercial direction for the season. Understanding what each market represents helps brands, buyers and retailers make more informed decisions. Here’s our breakdown of Fashion Month. by @letroit.co
2
a month ago
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