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NY-Based Public Relations agency specializing in travel and tourism. Let's Share Interesting Places and People together! #LetsSiPP
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Save the Date: Motor Valley Fest returns to Modena, Italy, May 6–9, 2027!

The ninth edition of Motor Valley Fest will once again celebrate @@inemiliaromagna's legendary automotive heritage, bringing together iconic cars and motorcycles, industry leaders, and enthusiasts for four days of exhibitions, conversations, and experiences in the heart of Modena.

The 2026 edition welcomed more than 70,000 visitors, and we're looking forward to what's in store for 2027!

Any U.S. media potentially interested in attending or covering the festival can DM us for more info! 

#MotorValleyFest #MotorValley #EmiliaRomagna #Modena #inEmiliaRomagna #TravelMedia #TravelPR by @letssipp
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15 hours ago
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A strong media placement rarely begins with a single pitch.

It begins with trust.

Our latest work for longtime client Zicasso resulted in a prominent inclusion in AFAR’s feature, “Where to Go for Your Next Big Celebration, Whether It’s a Birthday Trip, Anniversary, or Reunion.”

Zicasso was not simply mentioned as a travel company. Journalist Terry Ward turned to the brand to help establish the article’s central trend: more families are treating multigenerational travel as the milestone celebration itself.

The opportunity grew from a relationship we have developed with the journalist over time.

The resulting placement included:

• Extensive commentary from Zicasso
• Two detailed traveler examples
• A backlink to the company website
• Strong positioning around multigenerational and celebration travel
• Clear signals connecting the brand to personalised, complex trip planning

This is what strategic media relations can build: not just visibility, but authority that journalists return to when they need credible insight.

#travelprofessionals #publicrelations #clientresults by @letssipp
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3 months ago
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Seven years ago this month, SiPP Communications began with a simple goal: Share Interesting Places and People.

Over the course of these last seven years, these are some of the lessons we keep returning to:

➡️ PR starts long before the pitch.
➡️ A vague story cannot be solved with more outreach.
➡️ Specific details make stories memorable.
➡️ Relationships are the foundation.
➡️ And small, consistent steps really do compound.

Thank you to every client, journalist, partner, colleague, and friend who has been part of SiPP’s story so far.

Here’s to Year 8. 🥂

Which lesson resonates most with you?

#PublicRelations #PRStrategy #Storytelling #SmallBusiness #TravelPR by @letssipp
3
3 months ago
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“Hidden gem” might be one of the most overused and now meaningless phrases in travel marketing.

If every destination, restaurant, or attraction calls itself a hidden gem, then none of them are.

Let's consider banning certain words from our marketing vocabulary:

❌ Hidden gem.
❌ Authentic.
❌ Something for everyone.
❌ World-class.

Ask yourself: What would I say if I couldn’t use any of those anymore?

That's often where better stories begin.

What words would you like to ban from travel marketing?

#TravelMarketing #DestinationMarketing #TravelPR #BrandStrategy #Tourism by @letssipp
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3 months ago
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The new luxury flex may be knowing where not to be.

@zicassotravel was included in @townandcountrymag’s latest story on where the one percent is summering this year, with Stephen Durkin sharing what the company is seeing among high-net-worth travelers.

One of the clearest shifts?

Luxury travelers are moving beyond the obvious status map.

South Africa has become a top-three request for Zicasso, while Namibia and Zambia are rising among repeat travelers.

The throughline is not just “more remote.”

➡️ It is more specific.
➡️ More personal.
➡️ Harder to replicate.
➡️ Less about following the crowd, and more about knowing where to be before everyone else does.

Thank you, @lanenieset for the inclusion!

Read the full Town & Country story at the link in bio. by @letssipp
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3 months ago
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Google is not the only place travelers search anymore.

When people ask ChatGPT, Gemini, or Perplexity for recommendations, those answers often reflect years of media coverage, articles, social proof, and digital authority.

PR is not separate from search. It is becoming one of the inputs.

I recently explored how earned media and authority shape visibility inside AI-generated answers.

Link in bio to read the article, and message us to discuss an AI Visibility Audit for your brand.

#AISearch #TravelPR #PublicRelations #DestinationMarketing #AuthorityBuilding by @letssipp
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3 months ago
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Congrats @udgreekfest on your tv debut!!

If you caught the segment, you already know: this isn’t just a food festival. It’s a full cultural experience.

📍 May 14–17
📍 Saint Demetrios Greek Orthodox Church, Upper Darby
✔️ Free admission
✔️ Complimentary valet parking
✔️ Live music, dancing, and authentic, handmade food
✔️ NEW Interactive Heritage Series (hands-on experiences like cooking, dancing, and more)

Thanks again, @phl17, for the opportunity!

In case you missed it, link in bio.

#philadelphia #phillyevents #WeekendPlans #ThingsToDoPhilly #MayEvents by @letssipp
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6 months ago
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In a globalized market, brands often use pop culture as a “shortcut to relevance.” But as Brian Tan, CEO of luxury travel company @zicassotravel, tells @travelandleisure, the most impactful experiences are built on a deeper foundation.

Zicasso’s ‘K-Pop Demon Hunters’ tour through Seoul is a prime example of narrative-driven travel. It doesn’t just capitalize on a Netflix hit; it uses the genre as a “way in” to explore the complex intersection of:

✅ Traditional Shamanism: Sacred mountain hikes and ancient rituals.

✅ Cultural History: Deep dives into Korean mythology and folklore.

✅ Modern Industry: Professional idol training and high-production storytelling.

This is how you turn a pop culture moment into a transformative brand experience. 🇰🇷

#PublicRelations #Travel #KPop #BrandStorytelling taken in Seoul, South Korea by @letssipp
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7 months ago
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Last night, K-Pop Demon Hunters took home two Academy Awards, including Best Animated Feature and Best Original Song, cementing its “Golden” place as a global cultural phenomenon. 

When the film first captured audiences’ attention, our client @zicassotravel quickly saw an opportunity to bring that excitement into the real world.

Together, we helped spotlight a K-Pop Demon Hunters–inspired journey through Seoul, blending pop culture with authentic Korean traditions, cuisine, and local experiences.

Zicasso specializes in fully customized trips designed around a traveler’s interests, whether that’s culinary exploration, cultural immersion, or yes… even a K-pop fantasy adventure.

From trending cultural moments to personalized journeys, creative design is the secret to memorable travel experiences.

Link in bio to explore the K-Pop Demon Hunters trip to Seoul, South Korea, as well as media coverage from @afarmedia and @forbes resulting from last year’s pitching efforts.

#LuxuryTravel #KpopDemonHunters #KoreaTravel #TravelPR by @letssipp
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7 months ago
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Table for one, please! 🥂

We are thrilled to see our efforts in @foodandwine, highlighting the rise of the solo diner and the restaurants that go above and beyond to make dining alone an elite experience, with @choosechicago’s culinary scene continuing to lead the way in hospitality innovation.

Check out the story via the link in our bio. 

#PublicRelations #MediaRelations #SiPPCommunications #TravelTourism #HospitalityPR by @letssipp
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7 months ago
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Journey to the heart of Guatemala with @kimhaastravels this May! 

So proud to see Kim featured in @globaltravelermag for her upcoming “Roots & Rhythms of Guatemala” tour. This is more than a vacation. It’s an immersive deep-dive into the history, art, and flavors of the local Indigenous Mayan and Garifuna communities.

Thank you, @debrabokur for the write-up!

#SiPPClient #clientresult #guatemala #travel #centralamericatravel taken in Antigua Guatemala by @letssipp
1
7 months ago
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It’s officially the holiday season which means one thing 🎅🏼🎄 - Time for the @choosechicago annual GLOBAL Holiday Influencer Tour where we bring creators from around the world to welcome the festive season. 

Fresh off Chicago’s record win as @cntraveler Readers Choice Award winner as the Best Big City in the U.S. for the Ninth Year in a Row (#BestBigCityx9), here’s what we got up to this year!

1. Prime views and a sweet stay at the @swissotelchi! Excellent downtown location, a cozy, welcoming lobby and the opportunity to peek into the MOST festively decorated Santa Suite, where 12 trees are thematically modeled after Chicago’s 12 sister cities. And the complimentary hot cocoa was just the right touch! 🤌

2. Superb eats at @adalinaprime, @palmrestaurant, @lagrandeboucherie_chicago (I can still taste that gouda mac n’cheese), and @abarestaurant (there is no such thing as too much hummus).

3. Coveted position in #Wintrust @themagmile Lights Festival and Parade, walking alongside our branded “Big Bus” and handing out swag to the kids! (We even made it on to the live parade feed from @abc7chicago !) And, not to brag, but I got to pet the horse that pulls Anna and Elsa in the Walt Disney World carriage which was a big deal for me 😁

4. The BEST shows, from a @chicagobulls game at the @unitedcenter (alas we did not “win” the game but after “Benny The Bull” rushed in for a photo opp and the dessert cart arrived, we all left the stadium winners!) to a @broadwayinchicago matinee of @hellskitchenbway! 

5. The most festive fun at @lincolnparkzoo #ZooLights AND @thechristkindlmarket where I enjoyed my favorite @bobsbelgianhotchocolate (Pro Tip: Let the gingerbread man cookie sink into the cocoa for an extra zest of spice).

Thankful to work with the BEST teams (🙏🏻) and to have had the pleasure of meeting a new group of friends this year 😀, @wanderingcreator_meghana, @daniellabraggtravels, @justinavanessa, @goodeatswithjaspreet and @stickaforkinme ❄️ taken in Chicago, Illinois by @letssipp
3
10 months ago
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