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LEVEL ONE:12

@levelone12studio

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Building the Internet’s ultimate
1/12 scale video game figure collection.
↳ News • Displays • Customs
↳ Luke 12:15
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(1/3) SHELF UNIT 01 Welcome to LEVEL ONE:12! My goal is to build the internet’s ultimate 1/12 scale video game action figure collection. Every shelf is packed with official figures, custom figures, Easter eggs, and nods to video game history across dozens of franchises. Zoom in and tell me the coolest thing you spotted! 😁 #fyp #actionfigures #videogamefigures #gaming #smashbros LEVEL ONE:12, 1/12 scale, video game action figures, custom figures, Nintendo, Super Mario, Sonic the Hedgehog, Pokémon, Star Fox, Mega Man, Street Fighter, Halo, Resident Evil, Animal Crossing, Banjo-Kazooie, Splatoon, Klonoa, Chibi-Robo, Tekken, Rainbow Friends, Bendy and the Ink Machine, Conker, Venom, Battletoads by @levelone12studio
97
2 months ago
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(2/3) SHELF UNIT 02 Every shelf has something different to discover. I feel like there’s always something new to find when you look a little closer. What’s your favorite figure in this section? 😁 #fyp #actionfigures #videogamefigures #gaming #smashbros LEVEL ONE:12, 1/12 scale, video game action figures, custom figures, Nintendo, Super Mario, Sonic the Hedgehog, Pokémon, Halo, The Legend of Zelda, Crash Bandicoot, Mega Man, Street Fighter, Tekken, Persona, Splatoon, Banjo-Kazooie, Bendy and the Ink Machine, Five Nights at Freddy’s, Pac-Man, Ape Escape, Skyrim, Horizon, Animal Crossing, Donkey Kong Country, Klonoa, Halo Infinite by @levelone12studio
46
2 months ago
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(3/3) SHELF UNIT 03 The collection keeps growing! I’ve still got more customs on the way, more official figures waiting for shelf space, and plenty of ideas for the future. Name the most obscure character you found! 😁 #fyp #actionfigures #videogamefigures #gaming #smashbros LEVEL ONE:12, 1/12 scale, video game action figures, custom figures, Sonic the Hedgehog, Super Mario, Pokémon, Halo, Metroid, Mega Man, Crash Bandicoot, The Legend of Zelda, Kirby, Donkey Kong, Minecraft, Bendy and the Ink Machine, Five Nights at Freddy’s, Marvel, Star Wars, Ice Climbers, Rabbids, Pikmin, Animal Crossing by @levelone12studio
42
2 months ago
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THE COMPLETE SUPER SMASH BROS. 1/12 SCALE ACTION FIGURE COLLECTION?! . . . @levelone12studio is proud to officially announce a Creative Collaboration with @mazzzcustoms as we work toward something we’ve both dreamed of independently for over a decade. For years, we have individually pursued the dream of bringing the entire Smash Bros. roster into physical action figure form. With Super Smash Bros. Ultimate bringing together the biggest roster in the series’ history, we’re taking that ambition further than ever before. Through this collaboration, MazzzCustoms will bring characters to life through his extensive custom figure creation, while LEVEL ONE:12 will focus on curating everything through collecting, photography, presentation, and documenting the journey. Our vision goes beyond simply completing the roster. We have heavily discussed our wish to celebrate the characters, their history, their designs, and the incredible creativity of the figure-collecting community through detailed showcases, alternate costumes, iconic poses, and recreations inspired by the series overall. This has been months in the making, built on more than a decade of passion from both of us. And we’re incredibly excited to finally share that vision with you. EVERYONE WILL BE HERE SOON! #supersmashbros #actionfigures #collection #nintendo #fyp by @levelone12studio
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5 days ago
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SAMBA DE AMIGO ACTION FIGURE! I’m having a lot of fun making these catalog pages. A legendary SEGA character deriving from the Dreamcast onward, I might add. • Amigo from Samba de Amigo (Figure by @toynerdprod) What should I add next to the catalog? #fyp #sega #actionfigures #gaming #toyphotography by @levelone12studio
12
2 months ago
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PLAY! KONAMI! I wanted to capture that absolute peak late-90s/early-2000s Famitsu hobby magazine layout using the current @konami figures in my collection. ・Solid Snake from Metal Gear Solid (Figure by @goodsmilecompanyofficial) ・Sparkster from Rocket Knight Adventures (Figure by @premiumdnatoys) ・Bill Rizer & Lance Bean from Contra (Figures by @premiumdnatoys) What should I add next to the catalog? #fyp #photography #actionfigures #gaming #toyphotography by @levelone12studio
44
2 months ago
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‼️ SADX METAL SONIC // Custom headsculpt designed + painted by @titotheog Purchased this back in 2024 and wanted to make an appreciation post with some shots of the custom based on Sonic Adventure. Metal Sonic later become a playable character in the extended release, Sonic Adventure DX. #fyp #actionfigures #customfigure #collection #sonic by @levelone12studio
15
2 months ago
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LEVEL ONE:12 didn’t start as a brand, a social media account, or even a clearly defined goal. I’ve been collecting video game figures for well over a decade. Looking back now, I can see that the pieces of this project were already there long before I ever gave it a name. Every collection has an origin story, and I’d love to hear yours. What started it all for you? #fyp #actionfigures #collection #toycollector #gaming by @levelone12studio
24
2 months ago
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‼️ STORM THE ALBATROSS GIVEAWAY! ‼️ LEVEL ONE:12 has officially hit the 1,000 follower milestone! To celebrate (and to say thank you to everyone who’s supported this project so far), I’m giving away a brand new Jakks Pacific Storm the Albatross figure! GIVEAWAY RULES TO ENTER: 1. FOLLOW @levelone12studio 2. LIKE the Storm Review Reel 3. LIKE this Giveaway Post 4. COMMENT “STORM” below BONUS ENTRIES: +1 ~ SHARE this post to your Story and tag @levelone12studio +1 ~ JOIN the LEVEL ONE:12 Discord (See the giveaway announcement in Discord to claim your bonus entry) ‼️ Giveaway closes AUGUST 31, 2026 at 11:59 PM PT. One potential winner will be randomly selected. ALL required entry steps will be verified before the winner is officially announced. If the selected entrant has not completed every required step, a new potential winner will be drawn. ⚠️The winner will ONLY be contacted by @levelone12studio. I will never ask for payment or financial information to claim the prize. Please be aware of impersonator accounts. No purchase necessary. DIsclaimer: This giveaway is not sponsored, endorsed, administered by, or associated with Instagram or Jakks Pacific. ❤️ Good luck, everyone! And seriously, thank you for 1K! #fyp #sonic #free #giveaway #actionfigures by @levelone12studio
61
2 months ago
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A lot of collectors (myself included) were surprised to see Hasbro kick off its new Heroes of Hyrule line with Tears of the Kingdom instead of Ocarina of Time. After sitting with it, though, I actually think it was the right call. #fyp #legendofzelda #hasbro #actionfigure #tearsofthekingdom A LOT OF COLLECTORS (INCLUDING MYSELF) WERE EXPECTING OCARINA OF TIME. I would’ve loved to see Ocarina of Time kick off the line, but after thinking about it, I actually understand why Hasbro chose Tears of the Kingdom. TEARS OF THE KINGDOM IS NINTENDO’S BIGGEST ZELDA GAME. Tears of the Kingdom has sold over 20 million copies, making it one of the best-selling Zelda games ever. If you’re launching a brand-new collector line, starting with the game’s largest modern audience is a safe business decision. THESE ARE THE VERSIONS NINTENDO IS ACTIVELY PROMOTING. For the past several years, Nintendo’s marketing has centered around Breath of the Wild and Tears of the Kingdom. Those are both versions that most newer fans immediately recognize. WHAT COULD ALL OF THIS MEAN FOR “HEROES OF HYRULE”? If the line is successful, Hasbro now has room to explore characters from several different games, Ocarina of Time and many games before and after! Majora’s Mask would be amazing, but could we see Twilight Princess and The Wind Waker next? WAS I HOPING FOR OCARINA OF TIME? YES, BUT… Realistically, we probably will see more specific characters from BotW and TotK, a variety that is much needed in the 1/12 scale video game figure space. That being said, if launching with the TotK designs helps establish a long-running Zelda collector line, I’m all for it. by @levelone12studio
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3 months ago
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Hasbro has officially revealed the first three figures in its upcoming “Heroes of Hyrule” 6-inch Legend of Zelda action figure line: Link, Princess Zelda, and Ganondorf from The Legend of Zelda: Tears of the Kingdom. These figures make their debut for San Diego Comic-Con 2026 and mark the beginning of Hasbro’s newly announced multi-year partnership with Nintendo. I’m so stoked, as this reveal gives Zelda collectors their first look at what Hasbro has planned for one of Nintendo’s most beloved franchises. With the line kicking off with (undoubtedly) the three icons of the series, we will be watching closely to see which heroes, bosses, and games join the lineup next! Source: Official @hasbropulse reveal for San Diego Comic-Con. #fyp #legendofzelda #hasbro #nintendo #actionfigure by @levelone12studio
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3 months ago
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Hasbro has officially announced a new multi-year licensing partnership with Nintendo to produce toys based on The Legend of Zelda franchise beginning in 2027. The announcement also confirms that three 6-inch scale figures will be revealed during San Diego Comic-Con (July 23–26), marking the first products from the collaboration. This is a major moment for us Zelda collectors, as it brings one of Nintendo’s biggest franchises into Hasbro’s action figure lineup. While the company has not revealed which characters or designs will be featured, collectors won’t have to wait long, as the first three figures are set to be unveiled next week at SDCC. The announcement does not specify that these figures are based on the upcoming Zelda film, instead referring broadly to The Legend of Zelda franchise. Source: Official @hasbro press release via Business Wire. #fyp #legendofzelda #hasbro #nintendo #actionfigure by @levelone12studio
19
3 months ago
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