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Liam Eriksson

@liamkicks

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co-founder & CEO | @guyfoxco | san diego
🇵🇭🇸🇪
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The Kuya Story 🇵🇭🏄‍♂️🏝️ This is a tribute to my Villaluna family, ancestors, and my big brother @_mikul 💛 This is for every island kid trying to build something bigger than themselves 🙏🏽 In 1982, my mom left her entire family for a chance at a better life. Alone…in an entirely new country. She truly is my hero and my why. 10 yrs later I was born and my filipino-american spirit ignited. Kuya was a dream to create. A tribute to resilience, sacrifice, and being proud of where you came from. Inspired by the islands that shaped my family: Sunburnt Vanilla ☀️ Filipino Coconut 🥥 Surf Wax 🏄 Made by one of the best master perfumer’s in the entire world 🤯 For every Kuya sold we donate 1 meal to a hungry Filipino child in need thanks to @projectpearls 💛 Summer Never Ends. Maraming Salamat! #guyfox #kuya #filipino #philippines #nasugbu by @liamkicks
The Untold GUY FOX Story 🦊 From a crazy college idea, to now one of the top men’s fragrance brands in the 🇺🇸 7 years later, this is just the beginning. We’d love for you to be part of our journey 🫶🏽 #guyfox #smallbusiness #sandiego #fragrance by @liamkicks
ASPEN 🍂 flying to Colorado to film a campaign and dropping the scent 1 week later is pretty crazy. driving 2hrs in the mountains and renting a vintage stick shift ‘78 Ford F250 is pretty crazy. coming up with an idea from scratch for an autumn escape in the mountains, during peak fall…and executing it perfectly? that’s also pretty crazy. 9 months in the making, countless iterations, issues, and persevering through it all…that’s entrepreneurship. I’ve never felt more confident in a release. it’s our biggest launch ever, which is amazing but almost…expected? we’re on our own timeline and no one else’s. and that’s REAL freedom which I’m truly trying to soak up. special shoutout to creative director @kevinebrahimy & the lovely models @mikepaprota @hannahhwalker__ for responding to our random DMs. Y’all the real mvps and absolutely crushed the campaign. until next time Colorado! you were a treat!🍻 by @liamkicks
Our viral fragrance Kuya is FINALLY BACK 🏝️🇵🇭🌊 After selling out FIVE times in a row, Kuya is officially restocked. With notes of Sunburnt Vanilla, Filipino Coconut, and Surf Wax, wearing Kuya means Summer Never Ends. Head over to our website to grab your bottle before it goes on pre-order again (link in bio). This restock won’t last long! #guyfox #fragrance #sandiego #menscologne by @liamkicks
Trusting your gut. Embracing your roots. And building something you love 🇵🇭 Our CEO @liamkicks shares how his Filipino heritage shaped Kuya and how taking a risk paid off massively at Blue Print’s Men’s Grooming Summit at the Ace Hotel Brooklyn. #guyfox #fragrance #menscologne by @liamkicks
One huff of @guyfoxco and you’re sent to the coast of Socal, the shores of the Philippines, and the heart of the Redwoods. Here’s the story of the San Diego fragrance brand, filmed during the first ever Men’s Grooming Summit from @blueprintgrooming Film crew—thank you for shooting and editing 16 of these in one day! * Director: Beau Sam — @beau.sam * Editor: Laura Lamp — @lauralamp * DP: Jonathan Rothermel — @jonathanrothermel * 1st AC: Eway Mak — @ewaymk by @liamkicks
the biggest honor of my life!! 🤠💛 had the privilege of being my best friend @heyitshermis best man. Bozeman, Montana. insanely beautiful venue. perfect weather. the best people. the best energy. so incredibly blessed to be part of your and @skelbs big day! I love you guys so, so much. (ngl my speech was one for the mf books and the surprise walking out to mo mamba to then a mini meditation must be studied in classrooms for future gens) by @liamkicks
A proud moment for our team, made possible by you. 🇵🇭💛 For every Kuya sold, we donate one meal to a hungry child in the Philippines through Project PEARLS. Your support helped us donate $10,000, providing 7,500 meals. Receiving this award means a lot, but seeing who those meals reach means even more. We couldn’t have done it without you! #perfumes #guyfox #philippines #nonprofit by @liamkicks
@revolvr_mens 🤝 GUY FOX🦊 We’ve been trying to get into Revolvr for FIVE YEARS. We always knew we’d be a perfect fit, and after more emails than we can count… we finally made it happen! We are officially in all five Revolvr locations. Seeing our bottles on their shelves makes every follow up worth it. Huge thanks to their team for giving us a shot! Bozeman, Missoula, Bend, and Portland… stop by and give our scents a try! #guyfox #fragrance #revolvr #montana #oregon by @liamkicks
turns out it was a GixLi™️ summer 😏 meet the girl that knows more Drake than meeee @gianasiskaxo special shoutout to the Marra’s for the intro ;) @tiffmarra @nmarra4 #IPO #missfox by @liamkicks
a dream come true frfr 🥲🦊 who’s betting against Fox Team 5? 😤 #guyfox #smallbusiness #entrepreneurship #sandiego by @liamkicks
🚨@zumiez✖️@guyfoxco🚨 Pretty surreal moment for us to be partnering with a store I grew up going to! 14 yr old and 34 yr old Liam are HYPED 🦊 Be sure to check us out in these 5 locations and if we do well, we’ll hopefully be added to more! 👏🏽 Irvine Spectrum, CA San Diego Fashion Valley, CA Lynwood, WA Mall of America, MN American Dream, NJ #zumiez #guyfox #zumiezlife #fragrance by @liamkicks

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