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Health Data Research UK (HDR UK)

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Before the data comes trust ⚽

Alistair Charles Wilkinson, Founder of @lifesapitchprojects, shares how they brought the health data around them to life through HDR UK’s Take the Lead programme within LGBTQ+ grassroots football communities in Greater Glasgow.

What does “health data” look like in these environments? And how might it be explored in a way that feels relevant and useful to the people already doing the work on the ground.

Football is full of observation. A coach notices when someone stops coming to training, they do team check ins, and sessions are adjusted when energy levels shift. These things aren’t always written down but they are a form of data, held collectively and acted on in real time.

Life’s a Pitch Projects have turned their powerful discussions into engaging illustrations and continue to build confidence around wellbeing and data use. These illustrations capture the dynamics of the work, the tensions, the movement while maintaining trust.

🔗 Find out more via the link in bio.

Take the Lead is our national community engagement programme celebrating the role of data in improving health and wellbeing.

#CommunityEngagement #PublicInvolvement #HealthData #DataScience #DigitalHealth #TakeTheLead Illustration of two kids kneeling, collaboratively placing cards with heart symbols with arrows and a checklist. by @hdrukofficial

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We are thrilled to finally share that GOAL DIFFERENCE has been awarded a Small Grant from @prideinstem! ⚽️🌈💫

Goal Difference is a pilot project using football data science 📊 and creative arts 🎨 to tackle the invisibility of queer players in grassroots football – and prototype practical tools for representation and advocacy.

In elite football, STEM is everywhere: GPS trackers, heart-rate analytics, injury prevention data, goal-line technology. But this infrastructure rarely reaches grassroots queer football – especially for trans, QTPOC, disabled and working-class players – leaving no evidence base to support funding bids, improve training, or challenge exclusionary policies. 🏳️‍⚧️🤝

This project changes that. In collaboration with one London-based and one South East university and club, we’re working on pitch and hands on with players to collect, interpret and reimagine data. The aim is to make data advocacy accessible, playful and action-driven – centring lived experience while shaping a fairer future for the game.

So proud to be leading the project through @lifesapitchprojects, with @lil_driscoll as Creative Development Associate, and huge thanks to Pride in STEM for their trust and support. Congratulations to the other incredible grantees whose work is building care, community and visibility across the UK’s queer STEM landscape. 🧠

I’ll also be speaking at Pride in STEM’s Day of LGBTQ+ People in STEM at @zsllondonzoo, on 18 November – an evening celebrating intersection, innovation and change. Tickets are free and in my bio.

#PrideInSTEM #GoalDifference #FootballCulture #FootballAsArt #FootballCommunity #FootballLeadership #QueerSTEM #DataForGood #LGBTQInSport by @hdrukofficial

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