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Lifesaving Society BC & Yukon

@lifesavingbcyk

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BC & Yukon's Leader in Drowning Prevention | Dedicated to educating and providing training for Swimming, Lifesaving, Lifeguarding, and First Aid

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ALWAYS wear your lifejacket. Drowning is preventable, especially when we plan for safety and gear up. Get water smart - find expert advice on our website: lifesaving.bc.ca---Today, we're launching our new Lifesaving Society ad campaign across British Columbia with the in-kind support of the BC Association of Broadcasters. This public service announcement airs from June 1-August 31 during a peak 2026 season of water activities, with an estimated ~$275,000 in donated airtime across the province.Watch and listen for our ad on local TV/radio stations. A heartfelt thank you to the Broadcasters of BC for helping power this campaign and supporting our urgent mission of drowning prevention.Help this message go further: please share our video to remind your Instagram followers to stay safe this summer. by @lifesavingbcyk

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2 months ago

Heading out on the water? Don’t bring a drink!Your safety depends on sound judgment. Alcohol severely impairs your balance, reflexes, and ability to think clearly—making it a major risk factor for drowning. Avoid substances in, on, and around the water. Stay hydrated and stay safe!#NDPW2026 #Prepare #Prevent #watersafety #bewatersmart by @lifesavingbcyk

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21 hours ago

Having a few drinks can be fun—but not while on the water. The wind, sun, and waves can actually make you feel more drunk than if you were on land. Boats are big machines, like cars – being impaired makes it hard to steer and slows your reaction time.Remember to choose sparkling water or pop, and save the beer or cocktail for the dock. #NDPW2026 #watersafety #Prepare #Prevent #BeWaterSmart by @lifesavingbcyk

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21 hours ago

Don’t let a drink drag you under.Alcohol and substance use severely impairs your judgement, reaction time, and ability to survive in the water. The simplest way to stay safe is to avoid substances when swimming or boating. Drowning is preventable. Make smart choices.#NDPW2026 #Prepare #Prevent #watersafety #bewatersmart by @lifesavingbcyk

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a day ago

There's two days left to enter our contest! Show us how you fit your lifejacket for a chance to win a paddleboard and PFD. 🦺🌊To enter, post a photo or video showing us how you fit your lifejacket or PFD. Make sure to tag us - @lifesavingbcyk - and use the hashtags #AlwaysWearALifejacket and #NDPW2026! by @lifesavingbcyk

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2 days ago

Water safety tip #1: always stay within arm’s reach of children in the water… and @onuge.86% of drownings among children under 5 occur due to distracted or absent supervision. If you’re not within arm’s reach, you’re too far. If we #Prepare to be around the water by demonstrating active and close supervision, we can #Prevent drowning. #NDPW2026 #watersafety #bewatersmart by @lifesavingbcyk

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2 days ago

There are TWO DAYS LEFT to enter our social media contests for National Drowning Prevention Week!Submit your entries by July 25 for a chance to win some amazing prizes. Here’s what you need to do: 1️⃣ Show Us How You Fit Your Lifejacket! Wearing a lifejacket or PFD is one of the simplest ways to help prevent drownings. But making sure it fits properly is just as important.To enter, post a photo or video showing us how you fit your lifejacket or PFD. Make sure to tag us - @lifesavingbcyk - and use the hashtags #AlwaysWearALifejacket and #NDPW2026! You’ll have the chance to win an inflatable paddleboard + PFD. 2️⃣ NDPW Community Engagement: is your facility or organization planning an event to mark NDPW? We want to hear from you!To enter, post a photo or video sharing your NDPW activities, from poolside events to social media content. Don’t forget to tag us - @lifesavingbcyk - and use the hashtags #NDPW2026 #Prepare #Prevent. The prize? Two Vancouver Canucks Home Game Tickets, courtesy of DB Perks and Associates!It's been great seeing so many awesome photos. Keep sharing! by @lifesavingbcyk

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2 days ago

Whether you’re swimming, paddleboarding, or watching from the shore, we have water safety advice for you—featuring our friends at @canucksautism!1️⃣ Active supervision – assign a designated Water Watcher whose job it is to keep an eye on swimmers. 2️⃣ Bright is best – opt for bright colours, like pinks, reds, yellows, and oranges, to increase visibility in the water.3️⃣ Choose it and use it – when recreating on a paddleboard, kayak, or other vessel, always wear a PFD or lifejacket.Together, we can prevent drowning and keep everyone safe in the water.#NDPW2026 #Prepare #Prevent #watersafety #canucksautismnetwork #bewatersmart by @lifesavingbcyk

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If your child isn’t within arm’s reach in the water, you’re too far. Absent or distracted supervision plays a major role in most youth drowning cases. Whether your child is in the pool or in the bathtub, it’s essential to stay vigilant around the water and keep children close. Drowning can happen in seconds and inches. Stay close and stay safe.#NDPW2026 #Prepare #Prevent #watersafety #bewatersmart by @lifesavingbcyk

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Ready to beat the summer heat with a refreshing dip in a pool?You can stay cool AND safe when swimming by following these tips, developed with @lifesavingbcyk🏊 When swimming in a new pool, always learn about the different depths.🏊 Young children should always be kept in arm’s reach of an adult.🏊 Children require active supervision when swimming.🏊 Wear a lifejacket or PFD, if needed.🏊 Take swimming lessons.Remember, a drowning can happen in seconds.To learn more water safety tips, visit fraserhealth.ca/watersafety or lifesaving.bc.ca/water-safety by @lifesavingbcyk

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3 days ago

Even if you’re fishing, boating, or walking near water, it’s important to know how to swim.Most people who drown never intended to be in the water. All it takes is a strong current or loss of balance. Immersion is sudden, unexpected, and often silent.That’s why we have the Canadian Swim to Survive® Standard: a program that teaches fundamental swimming skills so you can survive an unexpected fall into the water. 1️⃣ Roll into deep water: simulate an unexpected fall into water and orientate yourself at the surface.2️⃣ Tread water for 1 minute: keep yourself afloat as you call for help and locate somewhere safe to swim to.3️⃣ Swim 50 meters: use any method of swimming to reach the closest point of safety. Learning how to Swim to Survive is an essential step towards staying safe in, on, and around the water. Together, we can prevent drowning.#NDPW2026 #Prepare #Prevent #watersafety #bewatersmart by @lifesavingbcyk

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3 days ago

Step one: somersault in the office. Wait, that can’t be right…The three steps of Swim to Survive are ROLL, TREAD, SWIM. This essential program will give you a strong foundation if you ever unexpectedly find yourself in the water! Want to learn more? Ask your local community centre about Swim to Survive.#NDPW2026 #Prepare #Prevent #watersafety #bewatersmart by @lifesavingbcyk

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