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L I L Y L A B E L

@lily.label

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Luxury sustainable swimwear made in Cape Town.
A tree planted for every order.
Be anyone you want to be.

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‘The Fantasea Collection’

Unleash your inner goddess with Fantasea, a collection that’s as untamed and alluring as the ocean itself. Designed in a palette inspired by the natural world, Fantasea features the luminous Persian Rose and the grounding Sea Moss—hues that capture the romance of golden sunsets and the timeless mystery of the sea.

Each piece in this collection is crafted to celebrate individuality, with unique shapes and bespoke trimmings that elevate swimwear to art. Fantasea is the sun warming your skin as the waves glisten in the sun, the rhythmic ebb and flow of the tide as it gently washes over you. Every piece in this collection offers more than just a design; it’s a reminder of the connection you share with nature, timeless, fluid, and always moving forward.

Live your Fantasea! taken in Cape Town, Western Cape by @lily.label

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8 months ago

KALMIA IN PERSIAN ROSE 🩷

Locally made gold metal hardware, boning for bust support, removable padding and adjustable straps and clasps—sculpted to your shape, for you. Your best fit is in Lily✨

~ Lily-label.com ~

#swimwearstyle #bikinifashion #beachlife #ootd #capetown taken in Cape Town, Western Cape by @lily.label

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6 months ago

Osmunda & Lantana in Sea Moss 🪸🌊 shop this beautiful sculpted bikini online and in store @thelobby.boutique

~ Lily-label.com ~ taken in Cape Town, Western Cape by @lily.label

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7 months ago

#BTS from our shoot at Llandudno—our very own hype woman @colleen__murray obsessing (naturally) over @ivonzi in the Hibiscus 🌺 monokini ✨

#lilylabel #monokini #capetown #swimwearedit taken in Cape Town, Western Cape by @lily.label

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7 months ago

Althea top & Zephyr bottom in Persian Rose 🌸

Lily-label.com ~

#sequinbikini #sparklebikini #luxuryswimwear #texturedswimwear #lilylabel taken in Cape Town, Western Cape by @lily.label

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7 months ago

Osmunda bikini top & Lantana bikini bottom in Seamoss 🌊

Live your Fantasea ✨
Shop online at Lily-label.com x taken in Cape Town, Western Cape by @lily.label

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7 months ago

Our latest collection now available @thelobby.boutique in Seapoint ✨ taken in The Lobby by @lily.label

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8 months ago

Under the sun, a little sparkle goes a long way.💖

Elevate your swimwear game with the Althea bikini top and Zephyr bikini bottom. Crafted from shimmering sequin fabric and Italian lycra, this set exudes luxury and effortless style. The sculpted triangle top and cheeky bottom, with adjustable tie strings and binding details, ensure a flawless fit. Available now – because you deserve nothing less. #SwimwearGoals #LuxurySwimwear #SummerReady #shinebrighter by @lily.label

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2 years ago

Where the water glides in and brushes the sand, Sea Moss deepens beneath its touch, the green growing richer as it meets the tide and lifting again as the sun finds it. This is a colour drawn from the ocean itself, from what lives below the surface, from the greens that shift with depth and light.

The Osmunda and Lantana carry that tone against the body so that when you sit where the sea reaches you, the connection feels immediate. 🌊

~ lily-label.com ~ taken in Cape Town, Western Cape by @lily.label

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7 months ago

Details ♻️💚

Osmunda bikini top & Lantana bikini bottom in Seamoss 🌊

Live your Fantasea ✨
Shop online at Lily-label.com x taken in Cape Town, Western Cape by @lily.label

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10 months ago

Hibiscus monokini in Persian Rose | Spring Summer 25 | Available to shop online 🌺

#ss25 #lilylabel #capetown

Lily-label.com taken in Cape Town, Western Cape by @lily.label

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10 months ago

Summer is here 💘

Shop online ~ lily-label.com ~ taken in Clifton 1st Beach by @lily.label

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a year ago