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Liwa Content.Driven

@liwa.content.driven

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Dubai | New York | Colorado | Mumbai | Riyadh

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A brilliant idea of protective prayer beads brought to life by telling the story of these three individuals whose visceral journeys are captured with visual intimacy.

Here’s to all the great craftsman and storytellers who went above and beyond to bring ProtecTasbih to life.

Who’s else but @tahaab.rais to tell this story, where he vicariously lived the fourth unseen character in the film.

@shereenism for her conviction and eternal creative support.

@aeyaz for being able to capture the visual language so beautifully

@raghavandarjun for always composing with their heart and being able to create such wonderful music

@neda.zag for her sharp and detailed stitching of this complex story

@company_3 and @stef_colour for the brilliant grade

Folks from @saatchimea @leoburnettmea @publicisgroupeme whose creative vision and support made this possible

@basselkakish @samir.antoun @sboutebel @ritaharbie @hagallmuniz @mac_898 @julia_masri @iamjoumania @aly_elesseily @thelifeoftuktuk @rb.elruby @kelly_tomesbristow @omarrgamall

And the fab crew who put endless hours of work to craft this film:
Executive Producers: @sagar.rege & @shwetasandeep94
Associate Producers: @jessper44 @khal00d45 @sarwath_wahid @anji_d @wherepujagoes @m.tayyab_qureshi @islam_muhamed96
Music: @arjunpremsangeet & @raghavmkumar
Vocals: @jeemainyashika @raghavmkumar
Colouring: @company_3 @stef_colour 🫡@edwinelkproducer
Wardrobe & Stylist: @shahiramostafa & team + @m.alusman for Pakistani wardrobe + @clarisseablog
First ADs: @mostafabastami @veecart
AD team: @yasmine_abuzeid @_adhamibrahim_ @ibrahimsafwat_
Production Team (Cairo): @raneemfrancoo @ohamdy__ @mderbala @khodeiro @kareem_agwa @butter__films
Art Direction & Production Design: @muckybermawy @charbel.naimeh & teams
Cinematography team: @amrnazeer Ahmed Nabil @bilal_89_malik @bob_touma48 @justroger2023
Casting: @rakesh.sharmaofficial @tam.talentmanagement
Make Up: @michiamonk
Equipment: @kokofilms.ae
Faiz Qazi @nourmuhammedd__ @adam.issa11 @omar.seven7 @targetcasting
Post: @postbox.studio
Sound: @chessi_mixquitta
Editing: @neda.zag @cold.cutz

And the hundreds more who supported this project. by @liwa.content.driven

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6

3 years ago

Let’s hope we net a change for @nbaindia !

An honor to be a part of a film that tells a beautiful story, with people who love their craft and gave every bit of themselves to this project close to our hearts.

The visual and poetic storyteller who keeps getting better with each film @tahaab.rais

For always supporting and believing in us @shereenism

The passionate creative folks at Leo, lead by @clickkal and the team @farrenhite @cravers_cottage and @vicky_kriplani

The team who stood strong and drove it all along as producers: @shwetasandeep94 @thelifeoftuktuk @sagar.rege

Shot by the very talented: @satchith_paulose

And our wonderful partners in india: @jumping_jack_films @kapil_tyagii @afza_shireen @gautambhavna @mellita.sequeira @rakesh.sharmaofficial @siddharth4414 @hi2uu @aniketsritava @dpoonj @_anannyapatil_07 @the_meandering_epicurean @luminousdeep @emerdjence.in @abby_atre @tanisha_goswami @twishha_g

And the team at Liwa for their relentless support: @abhu_art @schaibeez @talaldakkak @anji_d @wherepujagoes @gauths93 @islam_muhamed96

Composed by the talented @raghavandarjun

Vo and Vocals by the soulful @mebaofilia

Mixed by @chessi_mixquitta

Edited by the one and only @neda.zag @cold.cutz

And graded by @nicola.gasparri @millchannelcolour @millchannel by @liwa.content.driven

75

2

3 years ago

An innovation with a purpose. Can prayer beads be made more hygienic, to help pilgrims stay infection-free? Saudia, the world’s leading carrier of religious travel, decided to make a difference.

Client: Saudia

Agency: Saatchi & Saatchi, Dubai & Leo Burnett, Jeddah
Chief Executive Officer: Bassel Kakish
Chief Strategy Officer: Tahaab Rais
Chief Creative Officer: Sebastien Boutebel
Business Lead: Samir Antoun
Head of Production: Shereen Mostafa
Creative Director: Kelly Tomes
Business Director: Makram Khatib
Senior Creative Director: Rita Harbie
Creative Director: Hagall Muniz
Editor & Motion Designer: Joao Xavier
Senior Manager: Julia Masri
Creative Director: Yasmin Sindi
Copywriters: Khalid Maina, Shaikhah Al-Otaibi & Hanaa Ayyad
Associate Production Director: Joumana Haddad
Senior Producers: Omar Gamal & Aly El Esseily
Senior Designer: Mario Abdallah
Product Consultancy: Tahaab Rais

Founder and Executive Producer at Deja vu: Manasvi Gosalia

Founder at D&F Labs: Shamsher Walia

Founder and Creative Director at Aetha Product Design: Tom Parsons
Senior Product Designer at Aetha Product Design: Michael O’Driscoll

Managing Director at MKVDigital: Asiya Ali
Director - PR, Comms & Influencers at MKVDigital: Shafaq Tariq
Director - Accounts & Client Service at MKVDigital: Waqas Basharat

Founder and Executive Producers at Liwa Content Driven: Sagar Rege
Senior Producer: Shweta Sandeep
Producers: Puja Chatterjee, Anjali Dhami & Jessica Periera
Post Producers: Islam Mohammed & Aditya Chavan
Editor: Chaarulatha Ramesh and Nikhil Soman
Camera work: Abdulrahman & Muhammad Shoaib
Grading : Nikhil Soman
Arabic Editor: Talal Dakkak
VFX/ 3D Artist: Pramod Nirwan at Animation DXB Creative by @liwa.content.driven

55

1

3 years ago

Wish you the blessings of happiness, peace, and prosperity this Eid. From all of us at Liwa.

#eidmubarakeveryone❤️✨ by @liwa.content.driven

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7 months ago

Like the Ramadan moon, each night in the Holy Month brings a quiet light.

A crescent of reflection, that grows fuller with patience and faith, guiding hearts gently toward hope, peace, and togetherness. Ramadan Kareem. by @liwa.content.driven

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8 months ago

In 2025, Liwa wore many hats! creating standout work for our clients, producing for agencies, and earning awards and recognition along the way.

Here’s recapping a glorious year behind us…and getting ready to welcome new feathers for our 2026 cap!

#creative #production #recap2025 by @liwa.content.driven

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1

9 months ago

The brands that will lead are the ones that anchor their social presence in a strong ‘why’, a clear reason to exist, a strong cultural or functional value, and a narrative that extends beyond the feed.” @wherepujagoes , Business Director, Liwa, quoted in the new report on Social-First Trends 2026 from @samy.nordics and @thenetworkone.

The trend is your friend, and Puja joins expert professionals from around the world to predict what’s in, what’s out, and who would shine in an ecosystem increasingly being shaped by social. “The phrase ‘social-first’ itself is outdated. Social is a meaningful trigger to spark conversations that go way beyond, into other media. And that’s how deep, immersive experiences for customers can be created. We’re living in truly exciting times!"

Catch her complete interview now by @liwa.content.driven

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9 months ago

2026 is here. We step into it clear-eyed, curious, and confident. May your ideas find momentum, your risks find reward, and your dreams find the courage to arrive. From all of us at Liwa Content.Driven...let’s make it count together always!

#NewYear #HappyNewYear #DreamOn #LiwaContentDriven by @liwa.content.driven

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9 months ago

On the occasion of the 54th National Day, Liwa salutes the spirit of the UAE and the essence of the colors of the nation’s flag, which embody many emotions.

On Eid Al Etihad, we wish everyone a happy and blessed day.

#UAE #NationalDay #EidAlEtihad by @liwa.content.driven

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10 months ago

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a year ago

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a year ago

This Diwali, may your light outshine the lamps, your love outlast the night, and your laughter multiply with every spark. We at Liwa wish for brighter hearts and a kinder world for all. 🪔
#HappyDiwali #LightAndLove by @liwa.content.driven

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1

a year ago