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A creative and branding agency in NYC.
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Color, scent, and a whole lot of fun! Our Old Navy fragrance work. by @lloydandco
4
a month ago
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For the launch of Old Navy Beauty Co, we built a bold, type-led identity that turns a shelf into a color story. Six scents, six moods, one cohesive world — designed to pop in-store and stop the scroll online. by @lloydandco
0
a month ago
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Old Navy Beauty Co - Packaging design by us. Six scents, six moods, one bold system. by @lloydandco
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a month ago
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Celebrate! designed with and for Robin Broadbent by @lloydandco
0
2 months ago
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Through the pages of Celebrate! by Robin Broadbent, best experienced in hand! by @lloydandco
0
2 months ago
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The full Celebrate! series in the Robin Broadbent studio. by @lloydandco
0
2 months ago
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Something familiar, made new. We teamed up with Gap to relaunch their signature scents. by @lloydandco
7
2 months ago
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The process behind the product. A look at how we shaped Gap’s signature scent packaging. by @lloydandco
2
2 months ago
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From the studio to the shelf. Gap’s signature scents are officially in store. by @lloydandco
0
2 months ago
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Our Barneys Era.🖤 – part of a series of Lloyd&Co.Loves, a curation of visuals, stories, and our own projects that still inspire us. 
#TheyAllCameToBarneys #GenePressman

Photos by Steven Meisel (@stevenmeiselofficial), 1991.  Linda Evangelista (@lindaevangelista) by @lloydandco
9
a year ago
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Our Barneys Era.🖤 – part of a series of Lloyd&Co.Loves, a curation of visuals, stories, and our own projects that still inspire us. 
#TheyAllCameToBarneys #GenePressman

1. Photo by Herb Ritts (@herbritts), 1991.  Naomi Campbell (@naomi)
2 & 3. Photos by Steven Meisel (@stevenmeiselofficial), 1989. Lauren Hutton by @lloydandco
0
a year ago
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Fall 2025 campaign with @marcjacobs

Photographer: @1.800.newbold
Still life Photographer: @hannatveite @coreyolsen
DP: @1.800.newbold @reinadal
Models: @dianasilverss @mona_tougaard @jujujuxiaowen
Creative Director: @lloydandco @chrismiller
Art Director: @august_september__
Jr Art Director: @vitaminsurya
Stylist: @stella_greenspan
Set: @laurennikrooz
Hair: @jawaraw
MUA: @samvissermakeup
Manacurist:@nataliepnails by @lloydandco
2
a year ago
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