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Ian Michael | Alt-Pop Architect

@looknorthrecordings

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I help Alt-Pop Artists Find Their Own Sound so they can Attract Super Fans without Relying On Trends.

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Day 1/6 to drop with @daddynatatx by @looknorthrecordings

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a year ago

If you’re exhausted from trying to convince people to care after a song dropped, let me show you a different angle.

The songs that gain feral fans?

They were designed to. by @looknorthrecordings

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a year ago

Do any of these sound like the little voice in your head that usually stops you from doing what you want to do? by @looknorthrecordings

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a year ago

Once you’re done falling behind DIY-ing, this video will find you. by @looknorthrecordings

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6 months ago

If this video popped up on your feed, it was actually meant for you. by @looknorthrecordings

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6 months ago

The trap that holds 99% of artists back… by @looknorthrecordings

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10 months ago

My last hot take for 2025 (hopefully). by @looknorthrecordings

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10 months ago

The “Type Beat” Dilemma. Have you noticed this or is it just me? by @looknorthrecordings

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10 months ago

If you want fans that take that next step and stream your music/buy what you’re selling/go deeper with you, their involvement in the process starts WAY before the song is done.

Let me show you how to do it. by @looknorthrecordings

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a year ago

Hot take: Stop trying to go viral.

Here’s why it’s overrated:

- when you try to go viral, it pushes you to be relatable to everyone, which will push away super fans that crave a common connection to your story.

- you miss out on dialing in a sound that actually energizes YOU instead of just being the flavor of the month.

If you need help with creating this for yourself, DM the word at the end of the video. by @looknorthrecordings

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a year ago

How to create a pocket-universe for your music 👨🏽‍🚀 by @looknorthrecordings

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a year ago