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@loophome_

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Guaranteed Soft, Certified Organic
Conscious homewares for the home.
Designed in Melbourne, made in Türkiye.
@1percentftp, BCORP & GOTS certified.

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That hotel feeling, without the checkout.

#loophome by @loophome_

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16 hours ago

A towel is part of the room.

How do you style towels like a hotel? Fold in thirds lengthwise, hang over the rail, and let the pattern face out. Forest & Sage brings calm, earthy colour to the bathroom, and comfort you’ll feel every time you reach for it.

#loophome #retreatfeeling #forestandsage by @loophome_

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5 days ago

Up close, you can feel it.⁠
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Why do our towels get softer over time? Organic cotton softens with use, so the first few washes are only the beginning. Cold wash on a gentle cycle, and skip the fabric softener: it coats the fibres and makes towels less absorbent.⁠
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#loophome #forestandsage by @loophome_

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7 days ago

Checked in.⁠
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#loophome by @loophome_

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8 days ago

Small touches that make a bathroom feel like a retreat.⁠
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How often should you wash your towels? Regularly, but the real secret is what happens in between. Hang them to dry fully after every use. Airflow keeps them fresh for longer.⁠
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#loophome by @loophome_

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9 days ago

A long soak and a towel that feels as good as it looks. ⁠
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Forest & Sage is made to be reached for every day, and to look beautiful hanging in between.⁠
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#loophome #everydayessentials by @loophome_

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10 days ago

Towel talk: what does 650gsm actually mean?⁠
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GSM (grams per square metre) is how towel weight is measured. Most towels sit around 400. Ours are 650.⁠
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The difference? Weight you can feel, softness that lasts, and a towel that dries you properly, not one that simply pushes water around.⁠
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Once you know, you know.⁠
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#loophome by @loophome_

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22 days ago

Wrapping up in something soft.

#loophome #everydayessential by @loophome_

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13 days ago

How to love your towels (so they love you back):⁠
Wash warm, not hot. Skip the fabric softener, it coats the fibres and stops them absorbing. Shake them out before drying. And give them room on the rail to breathe.⁠
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Consciously crafted from GOTS Certified organic cotton, woven in Türkiye, designed in Melbourne, and made to get softer with every wash.⁠
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#loophome #consciouslycrafted by @loophome_

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19 days ago

Begin your day with Coffee & Ivory. ⁠
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Made from GOTS Certified organic cotton. ⁠
Consciously crafted from fibre to finish.⁠
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Discover the collection. Link in bio.⁠
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#loophome #coffeeandivory by @loophome_

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a month ago

Before the day begins, wrapped in Ruby & Almond Blush.⁠
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650gsm of GOTS Certified organic cotton, that retreat feeling, at home every day.⁠
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#loophome by @loophome_

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18 days ago

No plans, no phones, no reason to leave.

Just the two of you..

Made for moments together. This is Summer.

#loophome by @loophome_

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25 days ago