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Lori Duncan

@loribuildslegacy

7K

followers

5861

following

✨ Building beyond the 9–5
🎥 Content Creator| Digital + Etsy
🇨🇦 Brantford, ON | Mom of 5
Sharing the wins, lessons & real life
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2,107 and growing… but I’m much more interested in WHO is behind those numbers. 🩷

I want to build a community of women, creators, entrepreneurs and everyday people who actually want to SUPPORT one another.

So here’s my promise:

Follow me and I’ll follow you back.
I don’t do the follow-today-unfollow-tomorrow nonsense. 😂

And I want to ENGAGE too — because what’s the point of building a community if nobody actually talks to each other?

Drop a 🩷 below after you follow so I can come find you.

Let’s become Instagram besties, support each other’s content and see just how much we can grow together. 💪🩷

#WomenSupportingWomen #InstagramCommunity #CreatorCommunity #WomenOver50 #LoriBuildsLegacy by @loribuildslegacy

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3k

a month ago

5,000 followers on Instagram. 🥹🩷

I’m honestly still taking this one in.

In the last 30 days, 1,840 new people found their way to my page — and one post alone brought in 1,795 of you. That absolutely blows my mind.

But more than the number, I’m grateful for the comments, conversations, shares, encouragement and genuine connections that have come with it.

If you’re new here, welcome. 🩷

I’m Lori — a full-time worker, wife, mom, UGC creator and business owner building Lori Builds Legacy and SheWinsCo one step at a time.

You’ll see UGC, business, Etsy, real life, and plenty of figuring-it-out-as-I-go moments along the way. 😂

And if you followed me and I haven’t followed you back yet, please know it’s never intentional. With so many new faces coming in, I may have missed you — send me a little nudge and I’ll come find you. 💗

Thank you for helping me reach 5K.

5K is just the beginning…
10K, here we come! 🚀🩷

Tell me — how did you find my page? 👇

#LoriBuildsLegacy #5KFollowers #RoadTo10K #WomenSupportingWomen #CreatorJourney by @loribuildslegacy

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a month ago

One thing I've learned over the years? Not everybody is going to understand the direction you're taking in life. And that's okay. 💗

Some people will cheer you on. Some will question everything you do. And some will never see the vision you have for yourself.

But here's the thing...

I'm not working full-time, building my businesses, learning new skills, and putting myself out there just to let somebody else's opinion make me second-guess everything.

I've got goals. I've got dreams. And I've got a whole lot of life left to live!

At this stage of my life, I'm choosing to trust myself a little more and worry about outside opinions a whole lot less.

Tell me, have you reached that point in life where you just don't care as much about what people think anymore? 💗

#LoriBuildsLegacy #Unwavering #WomenSupportingWomen #MidlifeMindset #BuildingMyLegacy by @loribuildslegacy

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12 hours ago

My heart is full tonight. ❤️🍁

Hours of preparing, cooking, decorating, and getting everything ready… and then suddenly everyone's gathered around the table, sharing stories, laughing, enjoying a beautiful meal, and making memories.

And just like that, all the work was worth it.

Life gets busy, and we don't always get these moments together, which makes them even more special when we do.

So grateful for my family, the love that fills our home, and another Thanksgiving spent together. These are the moments I never want to take for granted. ❤️

Happy Thanksgiving from our family to yours! 🦃🍁

Did you celebrate Thanksgiving with family this weekend?

#CanadianThanksgiving #FamilyTime #GratefulHeart #MakingMemories #LoriBuildsLegacy by @loribuildslegacy

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a day ago

Today, I'm choosing to focus on what truly matters. ❤️

Family, love, laughter, good food, and the little moments that make life so special.

Life isn't always easy, and not every day is sunshine and rainbows, but there's still so much to be thankful for.

Today is about making memories with the people I love most, appreciating what I have, and remembering just how blessed I really am.

Happy Thanksgiving to all my Canadian friends and families! 🍁❤️

What are you most thankful for this year?

#HappyThanksgiving #CanadianThanksgiving #GratefulHeart #FamilyFirst #LoriBuildsLegacy by @loribuildslegacy

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2 days ago

Sometimes you just have to stop and appreciate the beauty around you. 🍁🧡

The fall colours here in Ontario are absolutely gorgeous right now!

With Thanksgiving weekend here, I'm looking forward to some family time, good food, and making memories. 🩷

What's everyone up to this Thanksgiving weekend? 🍂

#FallInOntario #CanadianThanksgiving #AutumnVibes #FamilyTime #LoriBuildsLegacy by @loribuildslegacy

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2 days ago

What's on the menu at your house tonight? 👀🍽️

Shepherd's pie in my house tonight! 😋

Nothing fancy, just a good homemade meal, and let me tell you, it hit the spot!

Now I'm curious… what's everybody else cooking up for supper tonight? Drop it in the comments because I'm always looking for new dinner ideas! 🩷

#WhatsForDinner #ShepherdsPie #HomeCooking #DinnerTime #LoriBuildsLegacy by @loribuildslegacy

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4 days ago

You have NO idea what your order meant to me today. 🥹🩷

One Unstoppable Woman hoodie.
One customer in Houston, Texas.
One very grateful small business owner.

It might seem like just another online purchase to someone else, but to me, it's so much more.

I'm a working mom of five, putting in my hours at my full-time job while building something of my own through SheWinsCo.

Every design, every product, every little step forward represents something I'm working toward.

And today, someone hundreds of miles away chose to support my little Canadian business. 🩷

THAT is something I will never take for granted.

To the person who ordered my Unstoppable Woman hoodie today, thank you for being part of my journey.

And to everyone building something of their own while juggling real life… KEEP GOING. Your next order could be just around the corner.

Have you ever supported a small business without realizing how much your purchase meant to the person behind it? 🩷

#SheWinsCo #LoriBuildsLegacy #UnstoppableWoman #SupportSmallBusiness #WomenSupportingWomen by @loribuildslegacy

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4 days ago

Apparently, pajamas and a whole lot of confidence are my new favourite combination! 😂💋

One thing I've learned as I've gotten older is that I don't need to impress everybody, explain myself to everybody, or compete with anybody.

I'm comfortable being exactly who I am. A little sassy, a little stubborn, and completely unapologetic about it! 😂🩷

Life's too short to spend it worrying about what everybody thinks.

Where are my pajama-wearing, unbothered queens at? 🙋‍♀️💕

#ConfidenceAtAnyAge #MainCharacterEnergy #WomenOver50 #Unbothered #LoriBuildsLegacy by @loribuildslegacy

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5 days ago

What if the biggest thing standing between you and your dreams is believing you can actually do it? 👀🩷

I'm a full-time working mom of five, building a business around my already busy life.

And that's exactly why She Wins means so much to me.

It's not just a name on a sweatshirt or a mug. It's a reminder that women can have big dreams, start something new, learn as they go and create something they're proud of.

That's the heart behind SheWinsCo. 🩷

From apparel to mugs and more, I'm creating pieces that remind women of what they're capable of.

🛍️ Shop the She Wins Collection through my link!

And tell me something... what's ONE thing you've been wanting to do but haven't taken that first step toward yet? 👇

#SheWinsCo #LoriBuildsLegacy #WomenWhoBuild #ShopSmallCanada #SheWins by @loribuildslegacy

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5 days ago

Let's go check it out peeps! by @loribuildslegacy

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5 days ago

by @loribuildslegacy

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5 days ago