Instagram story viewer> @lou.swim> Posts
LOU ๐˜ง๐˜ฐ๐˜ณ ๐˜ด๐˜ฎ๐˜ข๐˜ญ๐˜ญ ๐˜ฃ๐˜ถ๐˜ด๐˜ต๐˜ด(@lou.swim)'s profile avatar HD Profile

LOU ๐˜ง๐˜ฐ๐˜ณ ๐˜ด๐˜ฎ๐˜ข๐˜ญ๐˜ญ ๐˜ฃ๐˜ถ๐˜ด๐˜ต๐˜ด

@lou.swim

41.4K
followers
268
following
๐—ฆ๐˜„๐—ถ๐—บ, ๐—œ๐—ป๐˜๐—ถ๐—บ๐—ฎ๐˜๐—ฒ๐˜€ & ๐—™๐—ถ๐˜
The first swimwear brand for the IBTC ๐Ÿ’
Redefining fit for smaller busts
Designed in Australia | First-ever 26D bra
POSTS STORIES REELS TAGGED
LOU has always been revolutionary. The first to ever create swimwear catered specifically for small chests, and then the first to ever release a 26D bra for small chests. And now?? The first ever activewear engineered with our signature push-up technology that is sewn-in and tailored for the IBTC. Every move LOU makes is heavily thought out. Itโ€™s not about entering a popular market with a generic product. Itโ€™s about ending the compromise and creating something specifically for the IBTC. It will always be about the IBTC. The Itty Bitty Titty Community. Yes, the community! The women who have reached out to me asking for sports bras, giving feedback, letting me know whatโ€™s missing and what they want to see. This is for you. ๐Ÿ’› For too long weโ€™ve settled for functional gear that felt like it was designed for someoneโ€™s else body, leaving us feeling either flattened out or constantly adjusting shifting thin, flimsy padding mid-set. Weโ€™ve taken the DNA of LOU and engineered it for movement. Whether youโ€™re hitting a PB at the gym, finding you flow on the yoga mat, or leaning into the burnt at pilates, LOU Fit is designed to stay perfectly in place while celebrating your body. No more choice between support and shape. You can finally have both. LOU Fit is OFFICIALLY LIVE. #ibtc #activewear #fitnesswear by @lou.swim
16
9 months ago
Download
The first brand to offer 26D bras - finally, a bra that fits you, not the outdated standard. The idea that a D cup is โ€œbigโ€ is a myth. It comes from outdated sizing systems that assumed 34B or 36C were โ€œaverage.โ€ In reality, a D cup is just a 4-inch difference between your bust and underbust. Nothing more, nothing less. For decades, the bra industry relied on the +๐Ÿฐ ๐—บ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ: add 4 inches to your underbust to find your band. That worked when bras were stiff and non-stretchyโ€ฆ not today. Modern bras are elastic, supportive, and designed to move with you. Adding inches now just creates a band thatโ€™s too loose, leaving you unsupported. Enter the +๐Ÿฌ ๐—บ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ. Your true underbust measurement = your band size. No compromises. A snug, well-fitted band carries 80% of the support, reducing strain on your shoulders and back. ๐—” ๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ฒ๐—ฐ๐˜๐—น๐˜† ๐—ณ๐—ถ๐˜๐˜๐—ฒ๐—ฑ ๐—ฏ๐—ฟ๐—ฎ ๐—น๐—ผ๐—ผ๐—ธ๐˜€ ๐—น๐—ถ๐—ธ๐—ฒ ๐˜๐—ต๐—ถ๐˜€: ๐Ÿ’ก The center panel lies flat. ๐Ÿ’ก Wires hug under your arms, fully enclosing your breast tissue. ๐Ÿ’ก The band is straight, secure, and parallel to the floor. ๐Ÿ’ก Straps do support, but the band does the heavy lifting. ๐Ÿ’ก No gaps, no spillage, no discomfort. If your bras feel uncomfortable, your size is probably wrong. The right fit isnโ€™t just about appearance - itโ€™s about ๐—ต๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐—ผ๐—ฑ๐˜† ๐—ณ๐—ฒ๐—ฒ๐—น๐˜€, ๐—บ๐—ผ๐˜ƒ๐—ฒ๐˜€, ๐—ฎ๐—ป๐—ฑ ๐—ถ๐˜€ ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฒ๐—ฑ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ฑ๐—ฎ๐˜†. Thank you so much for your incredible reviews! I canโ€™t believe you sold our 28C and 30C bras out. Iโ€™m so excited to reveal we have more bras coming before the year ends! Louise xx #brasizing #bras #brafitting #abrathatfits by @lou.swim
5
a year ago
Download
The first ever swimwear brand to cater specifically to small chests! Weโ€™ve been proudly designing bikinis for the IBTC since 2021. During the peak of Covid in 2020 I came across an Instagram ad for a super cute bikini but it was shown on a busty model. I immediately felt doubt that the design would fit and flatter my much smaller chest so I went to Google โ€œbikinis for small chestsโ€ thinking surely thereโ€™s a brand out there that caters specifically to smaller chests. Iโ€™ve seen brands catered to larger chests so why not the other end of the spectrum? To my surprise, despite a highly globalised world we now live in, there was not ONE single swimwear brand that catered specifically to smaller chests. My searches only found generic brands recommending some of their designs for small chests, or magazine brands recommending certain generic brands based on certain designs they had. And that is how the idea for LOU was born. LOU was created to empower women with small boobs to look and feel sexy in their own body. Society fails to portray small boobs as โ€˜sexyโ€™ and LOU is out here to change that. I wanted to solely use small chested models in all our photoshoots so you can see your own body in all our designs. And that includes trying to find small chested models of different ages, skin tones and shapes. LOU is the acronym for 'Love Ourselves Unconditionally' as that is our ultimate mission, to spread self-love. I want to thank you for your incredible support over the years! So excited to continue our mission to spread self-love, including the love for our small chests! ๐Ÿซถ Louise xx taken in Sicily, Italy by @lou.swim
17
2 years ago
Download
No notes. Okay, one note: that neckline. The Alexandra in Navy Rib is keeping things classic while bringing a little extra something to the party. And yes, that โœจliftโœจ? We see you. by @lou.swim
0
2 days ago
Download
if this is what adding a little colour to your wardrobe looks like, consider us convinced ๐Ÿ’š Anna in Teal is making a very good case for a teal moment. by @lou.swim
2
5 days ago
Download
consider this your 24-hour forecast: 100% chance of bikinis ๐ŸŒค by @lou.swim
0
7 days ago
Download
one thing about us? we love a good colour moment ๐Ÿ’š Anna in Teal is officially live. your next swim look is sorted. by @lou.swim
2
9 days ago
Download
Resume Play Vol. 2 is officially LIVE! ๐Ÿฉฑ๐Ÿ’› Meet Anna in Teal and Erin in Buttercup Rib and swipe through for all the details. by @lou.swim
2
10 days ago
Download
warning: may cause an uncontrollable urge to book a holiday ๐Ÿ’› Erin in Buttercup Rib dropping tomorrow at 8pm AWST. by @lou.swim
0
11 days ago
Download
one of our lovely customers, Anna, wanted a Nilda-style top without the tankini length and in emerald green or teal. soooโ€ฆ we made Anna in Teal ๐Ÿฉฑ consider this your reminder that your LOU wishlist is being watched very closely ๐Ÿ‘€ dropping tonight at 8PM AWST. by @lou.swim
5
10 days ago
Download
consider this your sign to hit play again โ–ถ๏ธ resume play vol. 2. october 7. by @lou.swim
5
12 days ago
Download
Coming in hot October 7th. ๐Ÿ”ฅ by @lou.swim
1
13 days ago
Download

Download All

Save the photos and videos currently loaded on this page.

0Photos
0Videos
Ready to download 0 / 0

Keep this tab open until your download is ready.
back to up