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designing shoes @thesing.berlin
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Exactly two years ago, these photos were taken.The day before, we had finally received our very first @thesing.berlin samples. Our plan was to present them at the Premium trade show in Berlin. But after asking just one day before, the organizers understandably couldn’t give us a booth.So I thought: fuck it.I drove 500 kilometers to Berlin anyway and, rather cheekily, set up right in front of the entrance to the fair, displaying our shoes on the street.That didn’t last very long.The organizers politely asked me to move, so I packed everything up and set up again about 50 meters further down the road.It was pouring with rain.Back then, we had no Instagram, no website, not even a brand name. I still couldn’t decide what to call it, and I wasn’t even sure if I wanted to use my own surname.Looking back now, I could never have imagined where we’d be just two years later.Today, we present our collections in Paris to buyers from all over the world. Our sneakers are available at FWRD and REVOLVE in the US, we’re stocked by some of Germany’s leading department stores, including Breuninger, with KaDeWe and Alsterhaus coming soon, and we now work with more than 25 retailers across Europe, Japan, and America.At the end of this year, we’re opening our first store on Torstraße in Berlin.We are still a long way from where we want to be.Sometimes I have to remind myself that I am actually living the dream I had as a kid.On the last slide, you’ll find a sneaker I sewed in 8th grade. I think that photo speaks for itself. This post is also a reminder to myself that you can achieve far more in two years than you think.The beginning is rarely glamorous. It is uncertain, uncomfortable, and sometimes it happens in the pouring rain.If you believe in something, do not wait until everything is perfect.Just begin. by @louisthesing
58
24 days ago
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shirt or song cuter? by @louisthesing
11
2 months ago
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how I see the world:constantly overwhelmed by all possibilities by @louisthesing
3
2 months ago
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urban gardener by @louisthesing
7
2 months ago
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today’s fiktcheck by @louisthesing
7
3 months ago
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🏎️ by @louisthesing
7
3 months ago
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arrived in Portugal to work on my favorite topic - sampling ✂️🔨 👟 by @louisthesing
9
3 months ago
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a small take on what it looks like to start a brandand finding the right logos, shapes and identityimpressions from 2022–2024pre launchthe last slide was probably my creative peak during Covid hahathis is a reminder to startand to make things feel right by @louisthesing
16
3 months ago
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working on pretty things by @louisthesing
5
3 months ago
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studio days with @thesing.berlin 🖤🖤🖤 by @louisthesing
13
3 months ago
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happy shooting days with @thesing.berlin by @louisthesing
24
3 months ago
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What a week!Seeing this team work so hard toward such an incredibly well-executed event, plus Bieberchella, has me smiling so much.Can‘t wait to invite y‘all to our official opening! by @louisthesing
18
3 months ago
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