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Luana Simpson

@luanasimpson

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Bridging US 🇺🇸 & Brazil 🇧🇷
360° Creative Direction • Artist Development Specialist & Management
✝️👁️✨ Co-Founder @ls2creative

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Creative Process | Part 1 🎛️ 🇺🇸🇧🇷

Movement Direction & Movement Assistance for @tovelo — “I’m your girl right?”

I was invited by my dear friend @toogiesaurus to work alongside her on Tove Lo’s new music video.

I always create my own movement reference deck for every project I work on, based on the concept and creative direction shared, sometimes even before seeing the director’s final treatment.

This allowed me to bring my own creative language into the process, bridging choreography and movement direction between me,Toogie’s and Fernanda’s work into one coherent flow on set.

Tove Lo’s movement creative team:
Teresa Toogie Barcelo 🧠& Luana Simpson 👁️

Creative Director: @seetwaddle 🐈‍⬛✨🫆

#musicvideo #tovelo taken in Los Angeles, CA by @luanasimpson

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5 months ago

Dark Temptation 🩸is out now!! Music Video on YouTube 🎬🔥 @lorenasimpsonoficial & @wanessa

360° Creative Project 🇧🇷🇺🇸 by Luana Simpson

Feeling overwhelmed with so much love and positive messages about this project. So proud. So grateful ✨Thank you to every single person on the team ❤️🙏🏼🫶🏻 Please go watch by @luanasimpson

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a year ago

Brazil & US CrossOver Project #throwback Series 🇧🇷🇺🇸 | Part 3

I was referred to @melodyoficial3 manager after her recording with @jasonderulo. Over the course of a year, I worked closely with them and developed her entire 360° project focused on her first steps toward becoming the next Brazilian teen pop artist with global potential.

In collaboration with @isinalive, I had the opportunity to connect Melody to the ISINA founders — Grammy winning producer @wafanasieff and @oleg_shmelev, leading to sessions on one of Walter’s Christmas songs and expanding her access to top-tier international industry connections.

Personal Story: I’ve followed Melody since she was 7. While the internet laughed at her viral video, I saw a future pop star. From going viral imitating Mariah Carey to meeting the producer behind her biggest hits — a full-circle moment only God could align. A reminder to believe in your vision before the world sees it.

Big Thanks to Tati and @davixdojointhesky for trusting in me.

#BrazilianTalent #InternationalArtists #360Project #melody taken in Los Angeles, CA by @luanasimpson

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10 months ago

What a year. 🖤

3 nominations so far, across 2 different projects: 1 win @lorenasimpsonoficial & @wanessa + 1 nomination in Brazil, and now @tovelo’s MV is also nominated for @ukmva.

So thankful to be part of such great projects and teams like @iconoclast_brasil

God is good! 🙏🏽 by @luanasimpson

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7 days ago

@lorenasimpsonoficial received the @premiojovem award for “Clipe Bombástico” 2026 with “Dark Temptation”, a project created alongside @wanessa 🖤❤️

Congratulations and thank you to both teams, who came together as one and made this project happen. To all the fans who voted, and to the award board for recognizing and nominating us.

Thank you for being part of this moment ✨

CREDITS:

Wanessa Management / Commercial: Andie Fonseca
Wanessa Management / Marketing: Camila di Cascia
Lorena Management: Luana Simpson
Directors: Ramon Ítalo & Moroni Cruz
Creative Direction: Luana Simpson
Post-Production / Editing: Steven Cruz
Assistant Director: Vic Arantes
Executive Producer: Felipe Gomes
Stylist: Alexandre Vorgo
Assistant Stylist: Julia Rosa
Wanessa Beauty: Jonas Santos
Lorena Beauty: Bruno Miranda
Choreographer & Movement Director: Juana Chi
Choreography Assistant: Julia Candida
Gaffer: Robson Silva
Gaffer Assistant: Vinícius Torres
Photography & Design: Alexandre Pio
Music Production: Bruno Knauer
Songwriting: Andie Fonseca & Lorena Simpson
Social Media: Alexandre Pio, Felipe Gomes & Grazielle Torquato
Rollout Strategy: Luana Simpson, Vic Arantes & Isabella Parreira
Creative Production: Ls2 Creative & WzC
Production Assistant: Mell Arantes
PR: Ari Imprensa
Music Distribution: Go Pop/ Popline
Security: André Carvalho

Special Thanks: Pariz Arte e Dança, Estúdio Trakitana, Universo Drone, 3 Marias Serviços de Buffet e Eventos, Haya Falafel & 155 Hotel São Paulo. by @luanasimpson

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14 days ago

Make Me Go @lorenasimpsonoficial & Yinon Yahel — Official Visualizer

Creative Director: @luanasimpson
Director, Creative Concept & Edit: @semprefoivic
Featuring: @mellissaarantes & @semprefoivic

Production Company: LS2 & @iniguale.prod by @luanasimpson

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2 months ago

by @luanasimpson

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2 months ago

🐆 #newheadshot by @luanasimpson

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3 months ago

🇺🇸We have some exciting news! ✨

@lorenasimpsonoficial has been nominated for the @premiojovem 2026! 🏆 with “Dark Temptation” music video alongside @wanessa ❤️🖤

If you love this project, we’d be so grateful for your support. Vote for Lorena Simpson & Wanessa Camargo – Dark Temptation!🗳️ The voting link is in my Stories!

Thank you for supporting this project and for independent artists. 🙏✨

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🇧🇷 Lorena Simpson, está concorrendo ao Prêmio Jovem Brasileiro 2026! 🏆 com o videoclipe de Dark Temptation ao lado de Wanessa Camargo🖤❤️

Se você gostou desse projeto, contamos com o seu voto! 🗳️ O link para votar está nos meus Stories!

Muito obrigada por todo o carinho e por apoiarem. 🙏✨ by @luanasimpson

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2 months ago

Creative Process | Part 3 🎛️ 🇺🇸🇧🇷

@tovelo — “I’m your girl right?”

Some of my favorite BTS moments captured by the amazing @vitor.du.art ✨

The work with the dancers was essential in shaping the aesthetic and movement language for the video.
Collaborating with such a talented team of creatives made this project a very special process.

#tovelo #musicvideo #bts 🐈‍⬛ by @luanasimpson

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5 months ago

Life in one picture ♟️ by @luanasimpson

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6 months ago

Had the pleasure of being part of this amazing project alongside such a talented creative team in Brazil 🇧🇷 🇺🇸✨ Directed by Fernando Nogari.

Thank you my dear friend @toogiesaurus and @tovelo for trusting me on this 🤍 Shoutout to all the dancers and production team and crew!

“I’m Your Girl right?” is out now!!

Credits:
Director: @fernando.nogari
Production: @iconoclast.tv
Creative Director: @seetwaddle
Tove lo Choreographer: @toogiesaurus
Tove Lo Movement Direction on set & Assistant Choreographer: Luana Simpson
Movement Direction & Choreography SP: @fernanda_fiuza
Tove Lo Stylist: @annieandhannah
Tove Lo Hair: @prestonwada
Tove Lo Make Up: @itsnicklennon
Tove Lo Management: @littlelionmgmt @lehaber
Tove Lo Social Media: @itsmariiss by @luanasimpson

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5 months ago