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Cheers and mabuhay to the (re)newlyweds!🤍🌺 Thankful for beautiful sunrises, sunsets, and all the love in between. taken in Philippines by @luciavdesign
7
8 months ago
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the summer i turned 30🌻 by @luciavdesign
6
2 years ago
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Red hot and here for it all.🔥

Get into this moodboard for my latest freelance branding project! 2024 is shaping up to be spicy.🌶️ 

#moodboard #visionboard #branding #brandingdesign #brandidentity #branddesign #branddesigner #freelancedesigner #visualidentity #visualdesign #graphicdesign #femmefatale taken in Chicago, Illinois by @luciavdesign
3
3 years ago
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Natural resource management doesn’t come with an instruction manual.❌📖

The Resource Exchange is an initiative by RESOLVE, an NGO that forges sustainable solutions to critical social, health, and environmental challenges by creating innovative partnerships where they are least likely and most needed.

The initiative seeks to build a network that connects community members to the tools, information, funding, expertise, and people they need to drive for better, community-led natural resource management.

Last August, I was brought in to design a logo and brand identity for The Resource Exchange that would fit within the existing visual language of the RESOLVE house of brands. The winning logo direction, dubbed “Venn Dialogue” consists of four intertwined speech bubbles to create a flower, each bubble representing the four pillars of the initiative.

The brand identity features a graphic device forged by reversing the stroked shape of the logo icon to create a network of solid shapes.

This was an awesome challenge and I’m super proud of the result!✨

Services provided:

❤️ Logo Design
🧡 Brand Identity Design
💚 Stationery
💙 Report Cover Templates
❤️ PowerPoint Template
🧡 Social Media Templates
💚 Simple Website
💙 Branded Swag

#logo #logodesigns #logodesigner #brandidentity #brandidentitydesign #visualidentity #branddesign #branddesigner #freelancedesigner #ngo #naturalresources #communitymanagement taken in Chicago, Illinois by @luciavdesign
0
3 years ago
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Introducing a new era for natural resource management.🌎✨🌍

The Resource Exchange is an initiative by RESOLVE, an NGO that forges sustainable solutions to critical social, health, and environmental challenges by creating innovative partnerships where they are least likely and most needed.

The initiative seeks to build a network that connects community members to the tools, information, funding, expertise, and people they need to drive for better, community-led natural resource management.

Last August, I was brought in to design a logo and brand identity for The Resource Exchange that would fit within the existing visual language of the RESOLVE house of brands. The winning direction, dubbed “Venn Dialogue” consists of four intertwined speech bubbles to create a flower, each bubble representing the four pillars of the initiative.

The brand identity features a graphic device forged by reversing the stroked shape of the logo icon to create a network of solid shapes.

This was an awesome challenge and I’m super proud of the result!✨

Services provided:

❤️ Logo Design
🧡 Brand Identity Design
💚 Stationery
💙 Report Cover Templates
❤️ PowerPoint Template
🧡 Social Media Templates
💚 Simple Website
💙 Branded Swag

#logo #logodesigns #logodesigner #brandidentity #brandidentitydesign #visualidentity #branddesign #branddesigner #freelancedesigner #ngo #naturalresources #communitymanagement taken in Chicago, Illinois by @luciavdesign
0
3 years ago
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Intertwined.🪢

There’s something missing from community natural resource management: community.

The Resource Exchange is an initiative by RESOLVE, an NGO that forges sustainable solutions to critical social, health, and environmental challenges by creating innovative partnerships where they are least likely and most needed.

The initiative seeks to build a network that connects community members to the tools, information, funding, expertise, and people they need to drive for better, community-led natural resource management.

Last August, I was brought in to design a logo and brand identity for The Resource Exchange that would fit within the existing visual language of the RESOLVE house of brands. The winning direction, dubbed “Venn Dialogue” consists of four intertwined speech bubbles to create a flower, each bubble representing the four pillars of the initiative.

This was an awesome challenge and I’m super proud of the result!✨

Services provided:

❤️ Logo Design
🧡 Brand Identity Design
💚 Stationery
💙 Report Cover Templates
❤️ PowerPoint Template
🧡 Social Media Templates
💚 Simple Website
💙 Branded Swag

#logo #logodesigns #logodesigner #brandidentity #brandidentitydesign #visualidentity #branddesign #branddesigner #freelancedesigner #ngo #naturalresources #communitymanagement taken in Chicago, Illinois by @luciavdesign
2
3 years ago
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My little moss-covered heart is so thankful that places like this exist in the city.💚 Such a great spot to come and recenter! And it’s FREE!? Bless.

#chicago #thingstodoinchicago #botanicgarden #dateideas taken in Garfield Park Conservatory by @luciavdesign
0
3 years ago
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Breathe in…breathe out…🌊

Enjoy a moment of zen with this moodboard I created for a new brand identity client this week! This direction, titled “Flow State,” was approved and will progress into design development on Monday.

Care take a guess what kind of business this is for? Let me know in the comments!

Interested in working together?
➡️ DM me here on IG @luciavdesign 
or follow the 🔗link in my bio

#design #brandidentity #branddesign #brandidentitydesign #moodboard #branddesigner #designinspiration #moodboardaesthetic #contrapro #smallbusiness #entrepreneurship #freelance #freelancer #freelancedesigner taken in Chicago, Illinois by @luciavdesign
2
3 years ago
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I might get some flack for this but…👀

Logos actually aren’t THAT important. Including this little snapshot of logos I’ve designed for clients over the years.

Think about it this way: Your logo is your brand’s first impression. It sets expectations for the experiences your brand delivers.

While you only have one chance at a first impression, you have many chances to deliver high-quality brand experiences. You might have an incredible product that grows a cult following, or a customer experience so seamless that your customers come away feeling supported and heard.

That’s why I always advocate for a full brand identity package over a one-off logo project. Branding is about the long game, delivering on promises and memorable experiences consistently over time. Having a robust, streamlined brand identity system helps make that achievement easier and more sustainable.

Look, I’m not saying that having a great logo that makes the right first impression is nothing! It’s just not EVERYTHING.😉

Chime in, do you agree or disagree?

Interested in working together on your brand identity?

➡️ DM me here on IG @luciavdesign 
or follow the 🔗link in my bio

#logo #logodesigner #logoinspiration #brandidentity #brandidentitydesign #visualidentity #visualidentitydesign #branddesign #branddesigner #graphicdesign #logofolio #icondesign #freelance #freelancer #freelancedesigner taken in Chicago, Illinois by @luciavdesign
0
3 years ago
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This brand kit flies First Class.✈️✨

Despite being leaders in their field as a global leadership advisory firm, empowering scores of prestigious companies to select and maintain the highest caliber of talent, you wouldn’t have known it by the quality of ghSMART’s original brand identity. As one partner put it, “I feel our brand is like a plane trapped in turbulence, but we’ve never truly broken through the clouds.”

By blending art and science, my former teammates at Agenda and I developed a new brand story and visual identity to help them stand out and soar. The new logo by @davidmarte2 and accompanying brand system I developed are inspired by the qualities of a sleek supersonic jet, symbolizing how GHSMART propels leaders laser-focused power toward sky-high results.

The identity also features a curated photography art direction that I call “The View from the Top,” representing the high caliber of talent ghSMART evaluates and selects for their clients.

Altogether, the new brand boasts a bold, clean, authoritative new look that’s sure to stand the rest of time.🚀

Services provided:

💙 Brand Identity Design
🤍 Photography Art Direction
🖤 Web Design with generous help from @lindy.woods 
💙 Brand Pattern Design
🤍 Icon System Design
🖤 Stationery Design
💙 Social Media Templates
🤍 Branded Merch Design

Struggling to align your brand’s image with its promise? I can help!

Interested in working together?
➡️ DM me here on IG @luciavdesign 
or visit the 🔗link in my bio to book

#logo #logodesign #logodesigner #brandidentity #brandidentitydesign #branddesigner #visualidentity #logoinspiration #designinspiration #adobe #adobeillustrator #figma #figmadesign #brandstrategy #freelancer #freelancedesigner taken in Chicago, Illinois by @luciavdesign
0
3 years ago
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Sleek☑️ Sophisticasted☑️ Supersonic☑️ 

Through the power of brand strategy and design, this client achieved a breakthrough!

Despite being leaders in their field as a global leadership advisory firm, empowering scores of prestigious companies to select and maintain the highest caliber of talent, you wouldn’t have known it by the quality of ghSMART’s original brand identity. As one partner put it, “I feel our brand is like a plane trapped in turbulence, but we’ve never truly broken through the clouds.”

By blending art and science, my former teammates at Agenda and I developed a new brand story and visual identity to help them stand out and soar. The new logo by @davidmarte2 and accompanying brand system I developed are inspired by the qualities of a sleek supersonic jet, symbolizing how GHSMART propels leaders laser-focused power toward sky-high results.

The identity also features a curated photography art direction that I call “The View from the Top,” representing the high caliber of talent ghSMART evaluates and selects for their clients.

Altogether, the new brand boasts a bold, clean, authoritative new look that’s sure to stand the rest of time.🚀

Services provided:

💙 Brand Identity Design
🤍 Photography Art Direction
🖤 Web Design with generous help from @lindy.woods 
💙 Brand Pattern Design
🤍 Icon System Design
🖤 Stationery Design
💙 Social Media Templates
🤍 Branded Merch Design

Struggling to align your brand’s image with its promise? I can help!

Interested in working together?
➡️ DM me here on IG @luciavdesign 
or visit the 🔗link in my bio to book

#logo #logodesign #logodesigner #brandidentity #brandidentitydesign #branddesigner #visualidentity #logoinspiration #designinspiration #adobe #adobeillustrator #figma #figmadesign #brandstrategy #freelancer #freelancedesigner taken in Chicago, Illinois by @luciavdesign
5
3 years ago
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Do you recognize a leader when you see one?🔷

It’s not always intuitive. That was the creative problem ghSMART’s original brand identity was facing. Despite being leaders in their field as a global leadership advisory firm, empowering scores of prestigious companies to select and maintain the highest caliber of talent, you wouldn’t have known it by the quality of their brand. As one partner put it, “I feel our brand is like a plane trapped in turbulence, but we’ve never truly broken through the clouds.”

By blending art and science, my former teammates at Agenda and I developed a new brand story and visual identity to help them stand out and soar. The new logo by @davidmarte2 and accompanying brand system I developed are inspired by the qualities of a sleek supersonic jet, symbolizing how GHSMART propels leaders laser-focused power toward sky-high results.

The identity also features a curated photography art direction that I call “The View from the Top,” representing the high caliber of talent ghSMART evaluates and selects for their clients.

Altogether, the new brand boasts a bold, clean, authoritative new look that’s sure to stand the rest of time.🚀

Services provided:

💙 Brand Identity Design
🤍 Photography Art Direction
🖤 Web Design with generous help from @lindy.woods 
💙 Brand Pattern Design
🤍 Icon System Design
🖤 Stationery Design
💙 Social Media Templates
🤍 Branded Merch Design

Struggling to align your brand’s image with its promise? I can help!

Interested in working together?
➡️ DM me here on IG @luciavdesign 
or visit the 🔗link in my bio to book

#logo #logodesign #logodesigner #brandidentity #brandidentitydesign #branddesigner #visualidentity #logoinspiration #designinspiration #adobe #adobeillustrator #figma #figmadesign #brandstrategy #freelancer #freelancedesigner taken in Chicago, Illinois by @luciavdesign
1
3 years ago
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