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Lucy Jane Brand

@lucyjanebrand

7.5K

followers

4430

following

Editorial Director @alicedmagazine
Co-Founder and Creative Director @aliced.studio
Creative Director @push.xyz
• Paris •

POSTS STORIES REELS TAGGED

Art direction for Find Your Flow @lululemonausnz with @push.xyz.

Photography @levonbaird @theartistgroup
Art Direction @lucyjanebrand
Styling @_jam______
HMU @shellarubymartin
Agency @push.xyz
Production @manuelalelilolu
Talent @_miagaffney @tarielizabeth_ @the.scouted
Studio @fabrikmelbourne
APAC Team @beckikenworthy @pinkyling_ @josilliah taken in Melbourne by @lucyjanebrand

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2 months ago

Art direction for Mistaken Identity in @alicedmagazine Issue 13 Superstition.

Mistaken Identity explores the symbolism of the mask. Once a talisman of superstition, now a tool of concealment and control. Across history, masks have carried dual meaning: protection and disguise, ritual and performance. In a world echoing 1984, they take on a new weight.

Photography @bastiaanwoudt @visionary.agency
Talent @valeriepasker @silent_paris
Art Direction @lucyjanebrand
Styling @briconstyle
Creative Partner @jannekeschrey
Makeup @anga.vanga
Hair @eduardobravohair @aframe_agency
AD Assist @paulinejocher
Styling Assist @yakivkotlik @quicheuhhh
Hair Assist @davidmhair Makeup Assist @baiiiiir
Production and Casting @aliced.studio
Studio @studioapoloparis taken in Paris by @lucyjanebrand

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3 months ago

Art direction for Ode to Matisse shot in Paris for @alicedmagazine Issue 12 Laissez-Faire.

Photography @alvarogracia
Art Direction @lucyjanebrand
Styling @enolblasco
Set @suryadavidwhite
Makeup @gillielove
Hair @clemizi
Model @tiamasnotcool
Production @lucyjanebrand @aliced.studio
Casting @lucyjanebrand @aliced.studio
Photo Assist @marcosparrag taken in Paris by @lucyjanebrand

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3 months ago

Art direction and styling for Beneath the Shell in @alicedmagazine Issue 13 Superstition.

The first thing you notice about @sonyamohova is how she inhabits her own world. Everything she does feels like a ritual. In Beneath the Shell, her gestures hold tension. Ballet gave her rules, now she moves on instinct.

Talent @sonyamohova
Photography @harrymiller.co
Film @artem.sadovnikov
Art Direction and Styling @lucyjanebrand
Set @suryadavidwhite @victoriapunturere
Makeup @anga.vanga
Hair @sundia.xwx
Lighting Assist @hermes303
Styling Assist @kaogene
Makeup Assist @baiiiiir
Production and Casting @aliced.studio
Studio @studioapoloparis taken in Paris by @lucyjanebrand

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4 months ago

Creative direction for the next installment of our Alice.Curated series for @alicedmagazine with @seanetc, @yslbeauty and @theevehotel.

Art extends beyond the frame.

For Alice.Curated, Sean Brady and YSL Beauty transform The EVE Hotel’s architecture, atmosphere and design into a living editorial. Inspired by light, texture, colour and form, the story explores beauty as an artistic medium beyond the frame.

Direction @kristieklein_ @lucyjanebrand
Make Up @seanetc using @yslbeauty
Location @theevehotel
Production @aliced.studio
Photography @bananas_clarke
Hair @graemecumming.com.au
Styling @yuzhenw.info
Talent @alina.casas taken in The EVE Hotel by @lucyjanebrand

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4 months ago

Creative direction and strategy for @hannahsthotel with @lilliwatersphoto, as seen in the latest issue of @alicedmagazine.

Direction @lucyjanebrand @kristieklein_
Photography @lilliwatersphoto
Production @aliced.studio
Location @hannahsthotel @collectionbytfehotels taken in Hannah St Hotel by @lucyjanebrand

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4 months ago

Creative direction and event design for @alicedmagazine Issue 13 launch at @hannahsthotel during Melbourne Design Week.

Guests travelled through the immersive elevator installation to Upper Ground, where an evening of design unfolded as experience through installation, atmosphere and cultural dialogue.

Direction @kristieklein_ @lucyjanebrand
Production @aliced.studio Location @hannahsthotel Floral Design @xflos__ Photography @joelleparisotto Sound Design @claudiarosemotion taken in Hannah St Hotel by @lucyjanebrand

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Creative direction for @alicedmagazine Issue 13 Superstition launch party in Paris.

Big love to @mikaelastafford and @suryadavidwhite for helping bring this to life. And thank you to all our friends and collaborators for coming, @lilwatkin for the images and @lucid__interval for hosting. taken in Paris by @lucyjanebrand

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5 months ago

Editorial and art direction for @alicedmagazine Issue 13 Superstition.

Mistaken Identity explores the symbolism of the mask. Once a talisman of superstition, now a tool of concealment and control. Across history, masks have carried dual meaning: protection and disguise, ritual and performance. In a world echoing 1984, they take on a new weight.

Photography @bastiaanwoudt @visionary.agency Talent @valeriepasker @silent_paris @baboya_chieny_malok @selectmodelparis Art Direction @lucyjanebrand Styling @briconstyle Creative Partner @jannekeschrey Makeup @anga.vanga Hair @eduardobravohair @aframe_agency AD Assist @paulinejocher Styling Assist @yakivkotlik @quicheuhhh  Hair Assist @davidmhair Makeup Assist @baiiiiir Production and Casting @aliced.studio Studio @studioapolopari taken in Paris by @lucyjanebrand

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5 months ago

Creative direction and installation design for @hannahsthotel during Melbourne Design Week in collaboration with @xflos__.

The hotel’s central elevator has been transformed into a living micro-ecosystem—an immersive installation where nature, sound and graphic intervention converge. Positioned within the rhythm of the guest journey, the work reframes hospitality as a site for cultural exchange, inviting guests to encounter design as a living system in motion.

Direction @lucyjanebrand @kristieklein_ Production @aliced.studio Location @hannahsthotel Floral Design @xflos__ Photography @joelleparisotto Sound Design @claudiarosemotion taken in Hannah St Hotel by @lucyjanebrand

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5 months ago

Creative direction and strategy for @hannahsthotel with @lilliwatersphoto. Our second in an ongoing series with @collectionbytfehotels by our new creative agency @aliced.studio.

Direction @kristieklein_ @lucyjanebrand
Photography @lilliwatersphoto
Production @aliced.studio
Location @hannahsthotel @collectionbytfehotels taken in Hannah St Hotel by @lucyjanebrand

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5 months ago

Art direction, styling and interview with @sonyamohova for Beneath the Shell in @alicedmagazine Issue 13 Superstition.

The first thing you notice about @sonyamohova is how she inhabits her own world. Everything she does feels like a ritual. In Beneath the Shell, her gestures hold tension. Ballet gave her rules, now she moves on instinct.

“You don’t realise how heavy it is to carry that shell until you take it off. Here, in the shoot, that shell wasn’t there. I could just be me.”
— Sonya Mohova

Starring @sonyamohova
Film @artem.sadovnikov
Art Direction and Styling @lucyjanebrand
Set @suryadavidwhite @victoriapunturere
Makeup @anga.vanga
Hair @sundia.xwx
Lighting Assist @hermes303
Styling Assist @kaogene
Makeup Assist @baiiiiir
Production and Casting @aliced.studio
Studio @studioapoloparis

Editor-in-Chief @kristieklein_
Editorial Director @lucyjanebrand
Designer @coco.poco.loco taken in Paris by @lucyjanebrand

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5 months ago