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Lutava

@lutava

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First of its kind antimicrobial fitness accessories that inhibit 99.99% of bacteria and viruses. 🦠💦
As seen @nordstrom + @saks ✨
Shop Best Sellers👇

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Started my company in 2019, and I’ve lost count of the moments I wanted to quit. Balancing motherhood, marriage, mental and physical health and two demanding businesses has stretched me in every direction — but it’s also revealed just how powerful and adaptable women truly are.

Motherhood didn’t slow me down; its reshaped me. Its taught me to pivot, to move differently, and to build a life where my son isn’t separate from the dream — he’s woven into it. From late-night work sessions with a baby on my hip to bringing him along to meetings and events, he’s grown right alongside my business.

And what I’m most grateful for is how welcoming the world has been — how so many spaces, partners, and clients have embraced him being part of the journey. That acceptance has allowed me to show up fully as a mother and an entrepreneur.

This year, that resilience brought me full circle… and I’m excited to announce our partnership with Nordstrom, the place where I earned my first paychecks as a teen.

Full circle. Grateful. Still climbing. Still learning.— with him by my side. ✨ by @lutava

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8 months ago

For every sweat session you have planned 🤍 Experience our Mat Towel difference. taken in Miami, Florida by @lutava

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2 years ago

🌟🌟🌟🌟🌟 The reviews are in - swipe through to hear more from our community 💫 taken in Los Angeles, California by @lutava

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2 years ago

Nothing like a fresh sweat… and fresh blooms to match. 🌿✨

We had the pleasure of surprising Club Studio Rancho Cucamonga members with hand-tied florals after their workout—because recovery should feel just as beautiful as the burn.

Alongside the blooms, we shared our hero charcoal-infused towels and elevated fitness essentials—designed for the boutique studio lover who values both performance and experience.

We hope all of our giveaway winners are loving their goodies 🤍

Clean isn’t a scent, it’s a science. #sweatdirtyliveclean

To celebrate this incredible space (truly one of the most stunning studios we’ve seen 🤍), we’re extending their 30% member-exclusive offer to our community—just for today.

Use code CLUB30 for 30% off.

Welcome to the club. 🖤

#Lutava #ClubStudio #BoutiqueFitness #lutava by @lutava

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4 months ago

Because your hardest rides deserve smarter protection.

Our spin saddle cover is crafted to enhance comfort, manage moisture, and support a cleaner ride — class after class.

Confidence in every climb.
Performance at the fiber level.

#Lutava #WomenInFitness #RideStronger by @lutava

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5 months ago

Post-workout glow deserves post-workout care.

Our Charcoal Towel helps neutralize odor and stay fresher longer — because what touches your skin matters.

Elevated essentials. Always #sweatdirtyliveclean by @lutava

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5 months ago

Clean isn’t a scent.
It’s science.

Our Charcoal Towel is ultra-absorbent, antibacterial, and designed to move with you from workout to wind-down.

Luxury performance. Everyday ritual.
#sweatdirtyliveclean by @lutava

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5 months ago

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7 months ago

Let the waves take what no longer serves you.
2026 is for clean energy, clean habits, and feeling good in your own skin. 🌊

Start fresh.
#NewYearReset #CleanEnergy #WellnessRitual #Lutava #Sweatdirtyliveclean by @lutava

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7 months ago

This is your year to move differently.
Lutava grip socks are infused with bio-based antimicrobial protection to neutralize odor and keep every step clean, secure, and confident — from Pilates to everyday life. by @lutava

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7 months ago

A match made in heaven for the ultimate detox 💦 the Charcol Towel + Infared Sauna. #detox #sauna #sweatdirtyliveclean by @lutava

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7 months ago

Out with the old. In with the new.
Ring in the New Year with fresh, high-performance towels.
Spend $100, get a free fitness towel — while supplies last.
#charcoaltowels by @lutava

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7 months ago