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MAD.ONE

@mad.one.cc

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Cycling kits taken to the next level
Where performance meets innovation
[ be your own number 1 ]

POSTS STORIES REELS

Same racing DNA. Different rhythm.

ONE is built for the miles in between: the commute, the coffee ride, the long Sunday loop.

Comfortable, thoughtful, ready for whatever the day brings.

Discover the full ONE collection online. by @mad.one.cc

Something new is on the horizon.

New colours. Fresh details. The same MAD.ONE attitude.

AW26 launching mid-November. Stay tuned 👀 by @mad.one.cc

Born in racing. Shaped by World Tour insight. Pushed further in the LAB.

This is where we chase the smallest gains, for women and men who never stop asking more of themselves.

Discover the full LAB collection online. by @mad.one.cc

Swipe for what I’ve loved most about cycling lately ⛰️🇲🇨🇫🇷👉🏻

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#cycling #roadbike #cyclinglove #cyclingfrance #cyclinggirl

a ride in the South of France 📍

still feels like summer

🚵🏼‍♀️ on the way to Col d’Èze

@mad.one.cc 🦂🫀 dc: TEA10

THE sunrise

for the early birds only

the outfit again 🩶🩷

📍Nice

📍Col d’Èze - the start

my first ever flat tyre, we survived 🫡😂

🩷💙 by @mad.one.cc

Cold days demand more from your gear.

Our winter garments are designed to help regulate body temperature, retain warmth where it matters, and manage moisture as your effort increases. From technical fabrics and carefully constructed seams to every zipper detail, each element is built to balance insulation, breathability and freedom of movement - keeping you comfortable when the pace rises and the temperatures drop.

Stay warm. Breathe easy. Keep pushing. by @mad.one.cc

A ride to celebrate a special victory. 🏆

Our co-founder Jakob Fuglsang joined ICON 2026 winner Vittoria Bergamini for a ride along the beautiful roads of the French Riviera. Sharing projects, exchanging ideas, and enjoying what matters most: the ride itself.

Where did your ride take you this weekend? 🚴‍♂️ by @mad.one.cc

Autumn season has officially started.

Back to earthy tones, colourful forests and crisp, fresh air. 🍂

Our winter gear is available online, with many more new styles dropping gradually throughout the season — from October through December.

Built for the season. Made to ride. by @mad.one.cc

Why LAB?

Because not every ride calls for the same kit.

LAB is where we push further.
Bold contrasts. Strong graphics. Stand-out colours.

Designed to be seen and built for those who ride hard, push limits and go beyond the expected.

Our Blueberry Blue Long Sleeve is made to stand out on the road. Lightweight, technical and unapologetically LAB.

Ride hard. Stand out. Push further. 👊 by @mad.one.cc

ICON 2026 WOMEN’S CHAMPION 🏆

Our ambassador @vittoriabergamini did it!

14 hours and 52 minutes of racing through some of the toughest terrain the Alps have to offer.

3.8 km swim
195 km bike with 5000 + elevation gain
42.2 km mountain marathon

From the first stroke to the final climb towards Carosello 3000, Vittoria kept pushing forward. Through the hardest terrain, the longest hours and the moments when stopping would have been easier, she never gave up.

Vittoria represent exactly what we stand for, pushing beyond limits, embracing the challenge and becoming your own number one.

She is a statement of what women can achieve, how far you can push yourself and how far you can go when you refuse to stop.

Congratulations @vittoriabergamini ! We are proud to have you as a part of the MAD.ONE crew. 🖤 by @mad.one.cc

Second-skin fit. Zero compromises.

Built for long hours in the saddle and tested ride after ride, our bib shorts are designed to move with your body, not against it.

No pressure points. No distractions. Just a secure, supportive fit that lets you focus entirely on the road ahead.

From the first kilometre to the last, they deliver consistent comfort, stability and performance, whatever the ride demands.

And the ICE label adds an essential layer of safety, keeping your emergency information accessible when it matters most.

Ride further. Stay focused. No compromises. 🤝 by @mad.one.cc

Blueberry blue. Fusion coral logos. Built to stand out.

Our light long sleeve jersey delivers lightweight comfort without compromising on performance.

Easy to wear, easy to layer, and made to turn heads on the road.

A must-have for cooler rides. by @mad.one.cc

Autumn colours are slowly coming through. 🍂

Gear up for the changing season in our Jeep Green Long Sleeve Jersey, finished with contrasting Frosty Almond logos.

The perfect balance of colour, performance and the beauty of an autumn ride.

Ride into the season! by @mad.one.cc