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Multi award winning bakery, led by taste, finished with flair | CTH accredited chef | Cake alchemist | Handmade | Natural | Seasonal
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⭐ GREAT TASTE AWARDS 2026 ⭐ this years results are out! I’m so proud to announce that for the 4th consecutive year, 4 of my cakes were awarded those sought after shiny stars.

2🌟🌟 Black sesame, calamansi lime & jasmine tea - described by judges as ‘magnificently constructed’ with ‘excellent, unusual flavours’ 
2🌟🌟 Lemon, elderflower & blackcurrant described by judges as ‘technically stunning’ & ‘absolutely delivers on the flavour it promises’
1🌟 Chocolate, orange & rosemary described by judges as ‘instragrammable & innovative” 
1🌟Chocolate, tahini & salted caramel (re-entered due to recipe changes after 2023) described by judges as “show-stopping”

Receiving awards 4 years in a row is huge for a small business, I now proudly have 12 awards to my name 😮 Over 15000 products were judged this year by over 800 expert judges who meticulously evaluate every product.

If you’re reading this, you’re probably already a customer, which means you’re in the right place. The most important thing about Great Taste is that it’s a verification that food is about flavour, not  appearance. Products are blind tasted & it is this criteria alone that is important to me. In the public eye, cakes are mostly judged first on how they look, & how they taste second. I exist to flip this way of thinking on its head - Great Taste awards does just that. 

Whilst the awards have a measurable halo effect on business growth, it is the personal impact that for me is immeasurable. The business was born in a period of challenging mental health & a difficult redundancy in the midst of an industry in crisis as a result of Covid19. I had little self confidence as a result and was in a mentally poor position when I started the business. The awards I’ve achieved in the last 4 years are a personal symbol of determination, energy & hard work in an economic climate that is so difficult for small businesses. 

Read more wafflings on my blog post (or don’t)  THANK YOU  @guildoffinefood & everyone who supports the running of this business. You are part of moments like this which are rare & treasured. 

https://madebyadele.com #greattasteawards #greattaste2026 #guildoffinefood #foodawards taken in Hampton, London, United Kingdom by @madebyadele_
24
3 months ago
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GREAT TASTE AWARDS 2025 🌟🌟🌟 

SO proud to announce that for the 3rd consecutive year 2 of my products won awards at the @guildoffinefood Great Taste Awards.  My Pistachio, raspberry & rose cake was awarded a very rare 3 ⭐ & 1⭐️ for my espresso, tonka bean & chocolate (tiramisu) cake. Winning 3 years in a row is a huge achievement for a small business, I now proudly have 8 awards to my name! 

14300 products were judged by 500+ expert food professionals who meticulously evaluate every product. Only 1.9% of products were awarded 3⭐️ 

Great Taste is the world’s largest, most trusted food & drink accreditation scheme for artisan & speciality food producers. Great Taste stars are highly respected seals of approval & recognised as a stamp of excellence, actively sought out by food lovers & retailers who value taste above all else. Made by Adele is about TASTE & always has been. Sure, it looks beautiful too, but the eating experience is always at the forefront of my business.

Thank you @guildoffinefood for executing an incredible awards programme.  I’m so honoured that the industry’s most respected chefs, critics, writers & buyers put me in this sought after category alongside so many other incredible products.

Though I entered fewer products this year (to be sensible!) the achievement is no less - it validates that I am consistently producing high quality goods. Historically, businesses achieving awards 3 years in a row achieve a ‘Great Taste producer’ status - a mark of consistency. 

On a personal note, many of you know I underwent a bilateral surgery on both of my wrists in January following years of suffering with a painful tendon problem. It took 4 months to return to work full time. 
It has been an incredibly tough process to go through, physically & mentally, for an individual who uses their hands to make a living. So to be able to even enter this year's awards was an achievement in itself, but winning a 3 star award again is the icing on the cake (pun intended). 

Thank you to my suppliers, everyone who supports me & to you, reader, because you love cake 💛 
 
Link in bio for more!🍰 #greattasteawards #greattaste #greattaste2025 #greattasteawards2025 taken in Hampton, London, United Kingdom by @madebyadele_
32
a year ago
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SO excited & proud to announce that all 4 products entered won awards at Great Taste Awards 2024. My banana, miso caramel & peanut cake not only won 3⭐️ but has been nominated for a Golden Fork for England. Golden Forks are the Oscars of the Food world, but they keep you hanging as the winners aren’t announced until September 10th! 2⭐️ were awarded for my coconut, yuzu & white chocolate cake & my Earl Grey, bergamot & vanilla cake. 1⭐️ was awarded to my passionfruit, vanilla & white chocolate cake. 

14000 products are judged by over 500 expert judges who meticulously evaluate every product. Less than 2% of products were awarded 3⭐️ . 3⭐️ products are judged again, to select 3 nominees for each key country: only 1 wins the Golden Fork for their country. 

Great Taste is the world’s largest, longest standing, most trusted & respected food & drink accreditation scheme for artisan & speciality food producers. Great Taste stars are highly respected seals of approval & recognised as a stamp of excellence, actively sought out by food lovers & retailers who value taste above all else. Made by Adele is about TASTE & always has been. Sure, I want it to look beautiful too, but enjoying food has always been at the core of my business. 

Thanks to all the judges & @guildoffinefood for executing an incredible awards programme, enabling tiny businesses like mine to be judged alongside products from all over the world from companies often a million times bigger in size. I’m so honoured that the industry’s most respected chefs, critics, writers & buyers put me in this sought after category alongside so many other incredible products. 

Since launching in 2020 it’s not been an easy journey. I’ve always been honest about the mental health challenges I’ve faced over years, combined with the pressure & difficulties of running a small business in the current economic climate. Despite this, I’ve managed to reach an achievement that I never thought possible & a clear highlight of my career in food to date. Moments like these are rare & treasured. Thank you to everyone who supports me & to you, reader, because you love cake 💛

Link in bio for more!🍰 #greattasteawards #greattaste taken in Hampton, London, United Kingdom by @madebyadele_
76
2 years ago
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Nestled in the busy streets of Covent Garden is a beautifully quiet courtyard garden and St Paul’s Church - otherwise known as the Actors Church. M&S enjoyed their cake here after their ceremony with drinks, along with the choir who they sing with who also sang at their wedding. 
Cakes after ceremonies with drinks instead of canapés is a win - everyone’s hungry and everyone enjoys the cake! 
Coconut yuzu white chocolate | lemon elderflower blackcurrant | tahini chocolate caramel | edible pressed flowers. 
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#londonweddingcake #madebyadele #floralweddingcakes #pressedflowercakes #weddingcakeideas taken in St Paul's, Covent Garden by @madebyadele_
0
4 days ago
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Floral wedding day cupcakes for the wonderful R&S @londonrowingclubevents last month. I rarely get to be around when guests eat my work so this was a nice one 💛 
🌺 @nurturedinnorfolk plus a few homegrown peach roses taken in London Rowing Club by @madebyadele_
3
15 days ago
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Never underestimate how long it takes to line hundreds of raspberries up... A special one of Guinness chocolate cake and vanilla bean cream cheese buttercream for J&E @hch.events served by dessert by @funthymefood 
Long cakes are magic - they only come together on site and it takes planning and care for them to come together, especially in 30c heat! 
I hate "trends" but here's to more of these next year because I bloody love them. taken in Hampton Court House by @madebyadele_
2
18 days ago
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S I X 🎂 
 6 years ago today I decided that opening a bakery was a great idea. Was it? I don’t know. 
But I do know that my cakes alone have brought mouthfuls of magic across the country, whilst testing the boundaries of my physical, emotional and mental capacity. They’ve also brought gratitude, pride, painfully early mornings, friends and joy to so many people. I don’t take it for granted that i literally pay my mortgage with cake. Thank you to everyone who supports this business, old and new. Here’s to the next tonne of butter 🧈 🥂 
📸 @thesampelly @guildoffinefood 
Throwback to this time 2 years ago @guildoffinefood Golden Fork Awards @eventsatbac , probably one of the most surreal (and stressful) nights of my life feeding 300 industry experts banana miso caramel peanut cake and absolutely bricking it. @sididntsay pretty much held the fort (just so we’re clear he doesn’t work for me!) Sometimes wonder if that whole night was even real. taken in Battersea Arts Centre - BAC by @madebyadele_
10
a month ago
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THIS SH!T IS REAL! (Am I allowed to swear on Instagram?) My opinion on AI :

A new local food & drink business recently opened in Hampton, advertising their services using quite clearly AI curated images. I found it really offputting that I couldn't see real life product and formed an opinion of that business pretty quickly - it just didn't seem genuine. It made me realise that i've never bothered to consider how my content is viewed by the public because i'm of the mindset that any content I put out there is authentic and I've never thought that I should declare that?! I've been naive that we're now living in a world where we aren't actually sure what's real, what's not, what's been made or written by a human or what's been created by a bot somewhere. 

I've lately experienced so many businesses using AI and making mistakes by doing so, creating frustration and wasting time. I’m not saying humans don’t make mistakes, but we do have the ability to have some emotional intelligence. An article was written a few years ago (which i now can't find, but read with interest back then) when AI started becoming more widely used, where an AI programme was asked to write a deck of recipes for all sorts of food dishes. The recipes were tested, not surprisingly with poor results: AI could not replicate the understanding that chefs have of food, of texture, of flavour, of temperature, of look, smell, touch. The dishes created were average, but often with mistakes - too much or too little liquid, adding ingredients at the wrong times, items over or undercooked ,or combining ingredients that just didn't make any sense. The same recipes were re-written by real human chefs and tested again, and of course the end result was far superior. 

So let's just be clear, as I can't assume that you know, that every single image posted, content shared and email written by this business is done so by a human and is 110% genuine real life. AI plays no part in this business for a reason - it can't be trusted, and definitely doesn't know how to create delicious and beautiful cakes.

Give this post a like if you’re with me 💛

#madebyadele #antiai #reallife #realfood pastrychef taken in Hampton, London, United Kingdom by @madebyadele_
4
2 months ago
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Bold and bright edible flower cascade for L&W a few weeks ago @binghamriverhouseweddings with a passionfruit white chocolate and double chocolate tahini & salted caramel cake underneath. 
I had the colour palette but didn't quite realise how closely I managed to match the florals from @roseandmaryuk ! And yes, I did move the cake just to capture it against the backdrop of florals ... 🫣
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#madebyadele #pastrychef #londonweddingcakes #surreyweddingcakes #edibleflowercake by @madebyadele_
6
2 months ago
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This post is called "I've forgotten how Instagram works". Celebration cakes & cupcakes have been flying out the door this month! Order online up to 60 days ahead: madebyadele.com/collections/all
Easy! 
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#madebyadele #pastrychef #birthdaycake #smallbusiness #handmade taken in Hampton, London, United Kingdom by @madebyadele_
3
2 months ago
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Fresh moss surrounding K&C’s pistachio raspberry rose cake with edible flowers and herbs on the terrace @binghamriverhouseweddings last month, 📸 from an unknown source who doesn’t want to be credited but it’s too pretty not to share! 
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#madebyadele #pastrychef #londonweddingcakes #edibleflowers taken in Bingham Riverhouse by @madebyadele_
1
3 months ago
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Tropical details 🌴🥥🍍
I secretly hate sheet cakes but this one somehow aesthetically clicked in my brain. Loads of fun piping, scattered toasted coconut, passionfruit, physalis, white chocolate & sour cherry shards, pistachio and handmade pineapple crisps with a few fennel pollen sprigs courtesy of @there_may_be_bugs , with a passionfruit white chocolate cake underneath. 
A treat for all the senses! 
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#madebyadele #tropical #handmade #cakestagram #pastrychef taken in Hampton, London, United Kingdom by @madebyadele_
1
3 months ago
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