Instagram story viewer> @madelineatkeyes> Posts

Madeline Mordarski

@madelineatkeyes

857

followers

819

following

Chief Marketing Officer @keyesrealtors @illustratedproperties
Avid scuba diver, explorer, equestrian, and cancer advocate

POSTS STORIES REELS TAGGED

Download All

3

6

a month ago

The future of real estate marketing is evolving, and strong brands will be at the center of that transformation.

Our CMO, @madelineatkeyes, will be at Inman Connect San Diego sharing insights on how agents are building powerful personal brands and how brokerages are leveraging marketing strategies to drive growth, strengthen recruiting efforts, and create lasting customer loyalty in 2026. by @madelineatkeyes

3

2

2 months ago

The big reminder from Signal by @1000watt_agency :

You earn attention by showing up for people when there’s nothing in it for you. Serve when you’re asking for nothing and promoting nothing, and you become the one they trust when it’s time to buy.

Said another way: the most powerful marketing happens when you have nothing to sell. taken in Denver Center for the Performing Arts by @madelineatkeyes

42

1

4 months ago

Stepped away from the day-to-day yesterday for an AI conference with our CIO.

The thread through every session: we’re in the “1993 era” of the internet. Nobody knows how this shakes out. Nothing has changed, yet everything has changed.

A few quotes that stuck:

1️⃣ “Accelerate denotes a speed, but not a destination.”
2️⃣ “Vibe coding an app is easy. Building it for enterprise use is extremely complicated.”
3️⃣ “Boring problems are the ones that unlock exponential growth.”
4️⃣ “Data is the moat. AI is the layer on top of it.”

The people making the most progress in this new space weren’t the ones talking about AI the loudest.

They were the ones doing. Testing. Failing. Iterating.

They’re focused on the revenue-drivers, investing in governance, ignoring the headlines so they can improve the unglamorous parts of the business, figuring out how to 10x their output, and never losing sight of the bottom line.

Why? Because that’s the work required today to make the frustration of technology disappear. When the frustration disappears, it’s replaced by capacity, and lets people go back to being human and focusing on the relationships.

The world might be changing, but the need for relationships hasn’t gone away. If anything, that is more important than ever, not less.

Bravo on the event, @mdelprete1 👏 taken in Austin, Texas by @madelineatkeyes

37

1

5 months ago

Thoroughly enjoyed talking on all things generational cohort marketing and first-time buyers with @shannoncoachrealtors and Kate Spears at @leadingre_official conference this year.

📸 @tonisokolov taken in Wynn Las Vegas by @madelineatkeyes

23

2

6 months ago

34

2

6 months ago

A moment of pause at the Keyes Top 100 event with a few of the brilliant people who help drive our work forward — team effort every day taken in Norton Museum of Art by @madelineatkeyes

35

0

6 months ago

For 100 years, we’ve helped shape Florida, one property, one person at a time. Now, experience Keyes in a whole new way✨

Introducing KeyesConnect, our next-generation platform designed to streamline your day and elevate your business. From enhanced SEO and contact management to marketing, property search, and real-time market insights, it’s all here.

Built to move with you. Because wherever you are, you’re home here™

Keyes.com taken in Florida by @madelineatkeyes

3

14

8 months ago

Growth happens when we ask better questions and lean into what’s possible.

Looking forward to meaningful conversations next month at LeadingRE Limitless! by @madelineatkeyes

33

4

8 months ago

From the homes that inspired you to the new associates and offices that expanded our Keyes family, from standout transactions to moments of meaningful growth. Your Keyes Wrapped celebrates how we’ve evolved together this year. Thank you for trusting us with your story. taken in Florida by @madelineatkeyes

3

8

10 months ago

I may not be a golfer, but I couldn’t miss a day like this! The Walter Reyes Memorial Golf Tournament brought together incredible people for an even better cause: supporting the Dolphins Cancer Challenge and life-saving research.

Thank you to everyone who came out to play, sponsor, or support, and kudos to @aaron_fisk and the team for organizing such a meaningful event! taken in PGA National Resort by @madelineatkeyes

16

1

a year ago

All the flowers. 💐
A big congratulations to our CIO, Wendi Iglesias, on receiving an Orbie Award. You lead with clarity, heart, and vision—and this recognition is so well-earned. Grateful to work alongside you and learn from the way you show up every day by @madelineatkeyes

39

2

a year ago