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Magic as a Service™

@magicasaservice

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followers

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A creative engineering company operating in the space between design, technology and magic.

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2 months ago

ADI WC26. A custom typeface by Dreamtype™ and adidas, created for activations, stores, campaigns, and events around the world for the FIFA World Cup 26™.

From New York to São Paulo, Las Vegas, and Herzogenaurach. Pretty special to see it out there.

Let’s see who brings it home in 2026.

@adidasfootball @fifaworldcup #trionda taken in Germany by @magicasaservice

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3 months ago

With the FIFA World Cup 26™ now in full swing, we’re excited to share ADI WC26, a custom typeface developed by Dreamtype™ and adidas. From installations in New York City and the Las Vegas Sphere to the Trionda Arena in São Paulo, the custom typeface has been deployed across digital and physical activations, and retail experiences around the world.

@adidasfootball @fifaworldcup @magicasaservice taken in Germany by @magicasaservice

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3 months ago

Our first typeface, Mirage, is now live. Celebrate the launch with 52% off using code UNLOCK. Limited to the first 52 sales. Sprinkle some magic on your designs ✨🪄🎩
🔗 in bio - dreamtype.xyz by @magicasaservice

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10 months ago

Introducing, Mirage….

Our first contribution to the Dreamtype™ catalogue, designed by Andreas Faust and Stefan Endress.

Mirage is our take on the contemporary standard typeface. A variable “Techno Grotesk” that balances clarity and character. It’s flexible, expansive, and engineered to perform across any environment, digital or print.

Thanks to our good friends Tom and Carl from @on___andon for the specimen graphics that form the perfect magic-inspired backdrop for introducing Mirage to the world.

Download your FREE TRIAL >>> dreamtype.xyz by @magicasaservice

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10 months ago

🚨 Magic as a Service™ Announcement 🚨  We are over the moon to finally launch Dreamtype™, our new Type Foundry.

dreamtype.xyz 🔗 in bio

Dreamtype™ is our contribution to the world of type design. It’s the result of years of work, consideration and collaboration with our friend and typeface wizard Andreas Faust. It’s our space to create and share precision-engineered, beautifully crafted typefaces. In the coming weeks and months, we’ll be releasing a range of new designs, each with its own style and purpose.

Huge thanks to the team who helped bring this to life: Stefan Endress, Andreas Faust, Christoph Jeworutzki, Robin Scholz, Ben McKinnon, Adam Rodgers & Connor MacDonald.

Watch this space for new typefaces and more updates on Dreamtype™. by @magicasaservice

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a year ago

During the last 18 months, we have been working quietly on a new company based in Germany entitled Magic as a Service™.

Things change... fast. With that comes a need to evolve. International Magic, led by IM co-founder Adam Rodgers will continue to offer creative services and special projects, while Magic as a Service™ led by IM co-founder Stefan Endress will build tools, products, and engineering systems for people who think like us.

More information and initial releases to follow... by @magicasaservice

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a year ago