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Fashion as discipline.
HANDMADE IN PORTUGAL
EU Sourced Materials
By Ashley Labato. MO
POSTS STORIES REELS TAGGED
The TRACE Collection NOW LIVE 

maisonmo-mmo.com

We are formed by what we encounter.

Places, people, objects, history, techniques. Some remain with us
consciously. Others disappear, only to return years later as instinct. England gave structure to the search. It trained the eye through art, architecture, history, preservation, and the discipline of making. Portugal brought those ideas into the hand, where thought becomes material, a line becomes a seam, and knowledge is carried forward through craft.

Volume 2 exists between these two states: what we absorb and
what we eventually make from it.

A place leaves a trace. A hand leaves a trace in an object. Wear leaves a trace in cloth. Memory leaves a trace in instinct.

What remains is the trace.

Director: @jedediahthunell @publicservice.tv 
DP: @grantwilliams_ 
Producer: @ellyeah 
Composer: @sloan_sam_ 
Art Direction: @yacob.photo 
Creative Direction: @dannie.vicol 
Talent: @kittyxdixonn @gg.hyoni @andradasirca 
Hair: @porcoyosuke 
MUA: @katiecoleridgemua 
Assist: @abbeyniccoli @chadspears22 by @maisonmo_mmo
5
24 days ago
Download
TRACE Collection Vol 2. 

MAISON MO

SOON

Photography/Art Direction: @yacob.photo
Creative Direction: @dannie.vicol
Talent: @kittyxdixonn @gg.hyoni @shaunajoy___ 
Hair: @porcoyosuke
MUA: @katiecoleridgemua by @maisonmo_mmo
0
a month ago
Download
Vol. 2 TRACE 

MAISON MO

TRACE is what remains after an encounter. A place, a person, a technique, a room, a gesture. Some things stay in memory, others disappear only to return later as instinct. 

England became a place of formation, teaching the eye to notice. Portugal became a place of realization, where thought passes through the hand and takes form. Volume 2 lives between those two states.

SEP 17
maisonmo-mmo.com

Director: @jedediahthunell @publicservice.tv 
DP: @grantwilliams_ 
Producer: @ellyeah 
Art Direction: @yacob.photo 
Creative Direction: @dannie.vicol 
Talent: @kittyxdixonn @gg.hyoni @andradasirca 
Hair: @porcoyosuke 
MUA: @katiecoleridgemua 
Assist: @abbeyniccoli by @maisonmo_mmo
1
a month ago
Download
The Interval Set
MMO Founding Collection Vol 1.

Available in Gorgonian Black, Warm White & Rust

Constructed with Italian technical fabric.
Double pointed collar.
Cropped silhouette.
Placket with tonal buttons.
Wide elbow-length sleeves. 
Handmade in Portugal.

maisonmo-mmo.com by @maisonmo_mmo
5
2 days ago
Download
History carried forward.
Not history reenacted.

TRACE

Maison MO Collection Vol. 2

maisonmo-mmo.com

Director: @jedediahthunell 
Prod. Company: @publicservice.tv 
DP: @grantwilliams_ 
Producer: @ellyeah 
Composer: @sloan_sam_ 
Art Direction: @yacob.photo 
Creative Direction: @dannie.vicol 
Talent: @gg.hyoni
Hair: @porcoyosuke 
MUA: @katiecoleridgemua by @maisonmo_mmo
3
11 days ago
Download
Thought becomes material.
Material becomes memory.

TRACE 

Maison MO Vol 2. Collection. 

maisonmo-mmo.com

Director: @jedediahthunell 
Prod. Company: @publicservice.tv 
DP: @grantwilliams_ 
Producer: @ellyeah 
Creative Direction: @dannie.vicol 
Talent: @shaunajoy___ @kittyxdixonn @andradasirca @gg.hyoni by @maisonmo_mmo
3
13 days ago
Download
The Archive Shirt

The idea came first: Palimpsest.

A surface marked by what came before. Written on, erased, and written over again, with traces of every previous layer still remaining.

That became the foundation for the Archive Shirt.

I wanted the fabric to feel like a piece of paper that had been crushed, discarded, pulled back out, flattened, and used again. 
It never completely returns to what it was. The marks stay. And I think there’s something beautifully symbolic about that..

The collars are interchangeable, allowing the shirt to take on a different expression each time.

The proportions can be manipulated, the fabric folded, compressed, opened out or closed up, changing the way the piece sits on the body.

The Archive Shirt holds so much of the language I want MAISON MO to continue speaking.

It carries the ideas I return to when I design: transformation, construction, continuity, and the ability for a piece to become more personal over time.

I don’t think of an archive as something sealed away or finished. I think of it as a record.

Something important enough to keep, return to, study, and see differently later.

Not tied completely to one moment or one collection, but a piece that establishes part of the vocabulary of the house. Something that can remain while continuing to change.

And that brings me back to Palimpsest.

Starting again doesn’t completely erase what came before. Over time, the shirt begins to hold more than the idea it started with. 

The way you wear it, shape it, handle it, all of that becomes part of the piece. It changes with you, it becomes a record of you too.

That, to me, is what makes something worth archiving.

Art Direction / Photography / Edit: @yacob.photo
Film Prod. Co: @publicservice.tv @jedediahthunell 
DOP: @grantwilliams_ 
Producer: @ellyeah 
Model: @kittyxdixonn by @maisonmo_mmo
8
16 days ago
Download
Hands. 

Many hands are involved in the creation of a MAISON MO piece. Each fold, seam, pleat, or loose trimming of fabric is carefully tended to by artisans and creators. 

MAISON MO believes in the preservation of traditional processes. Fashion, designed with trust, respect, and understanding between each pair of hands a piece passes through. A team is a necessity in fashion – one can’t exist without the other.

The finished garment carries evidence of each of them. Knowledge passed from one person to the next, refined through repetition, patience, and care. To preserve process is also to preserve the people behind it, allowing skill, instinct, and tradition to continue through the act of making. 

In that way, every MAISON MO piece becomes more than the work of one person. It is the result of many hands moving toward a shared form.

Photography / Art Direction: @yacob.photo by @maisonmo_mmo
1
22 days ago
Download
Vol 2. Collection 
TRACE 

Thought becomes material.
Material becomes memory.

MAISON MO
Soon. 

maisonmo-mmo.com

Photography/Art Direction: @yacob.photo
Creative Direction: @dannie.vicol
Talent: @kittyxdixonn @gg.hyoni @shaunajoy___ 
Hair: @porcoyosuke
MUA: @katiecoleridgemua by @maisonmo_mmo
3
a month ago
Download
Vol 2.

MAISON MO
MADE IN PORTUGAL
SEPTEMBER 17

maisonmo-mmo.com

Photography/Art Direction: @yacob.photo 
Creative Direction: @dannie.vicol 
Talent: @andradasirca 
Hair: @porcoyosuke 
MUA: @katiecoleridgemua by @maisonmo_mmo
2
a month ago
Download
Vol 2.

MAISON MO
MADE IN PORTUGAL
SEPTEMBER 17

Small batch. Made by hand. 

maisonmo-mmo.com

Photography/Art Direction: @yacob.photo 
Creative Direction: @dannie.vicol 
Talent: @gg.hyoni @shaunajoy___ 
Hair: @porcoyosuke 
MUA: @katiecoleridgemua 
Assist: @abbeyniccoli by @maisonmo_mmo
1
a month ago
Download
The mind absorbs. 
The hand gives form.
TRACE

MAISON MO Vol 2.
SEPTEMBER 17

maisonmo-mmo.com

Photography/Art Direction: @yacob.photo 
Creative Direction: @dannie.vicol 
Talent: @kittyxdixonn @gg.hyoni @trinityellen_ 
Hair: @porcoyosuke 
MUA: @katiecoleridgemua @samanthakae.beauty 
Assist: @uncreatively by @maisonmo_mmo
5
a month ago
Download

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