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Creative Direction • Movement Direction • Choreography
Sport × Fashion × Film
Creating original concepts driven by movement.
By @shani_ross7
POSTS STORIES REELS TAGGED
Behind the scenes of Women Mean Business.
The movement, the madness & everything in between.

Captured + Edited by @curatedbyaaliyah 
Creative Direction + Movement Direction by @shani_ross7 // @makeitlookeasystudio 

#WomenMeanBusiness #BehindTheScenes #CreativeDirection #MovementDirection taken in Canary Wharf London City by @makeitlookeasystudio
6
a month ago
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* BONUS! * 
WOMEN MEAN BUSINESS - GYMNASTICS

A little extra from Women Mean Business.

Gymnastics has always been a big part of my relationship with movement, long before dance. I wanted to revisit it through the same fashion-led lens. Focusing on lines, suspension, strength and freedom.

Project 001
Make It Look Easy Studio

Creative Direction & Movement Direction: @shani_ross7 // @makeitlookeasystudio 
Photography: @thomas_english 
Athlete: @de_ballilogann 
Styling: @shani_ross7 

#WomenMeanBusiness #SportsChoreography #MovementDirection #CreativeDirection
#Makeitlookeasystudio taken in Canary Wharf London City by @makeitlookeasystudio
13
2 months ago
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WOMEN MEAN BUSINESS - RUNNING 

RUNNING - speed, endurance and freedom, reimagined through movement and fashion.

For Women Mean Business, I wanted to explore the physicality of sport through a fashion lens. Pushing familiar athletic movement into something more expressive and cinematic.

Make It Look Easy Studio

Creative Direction & Movement Direction: @shani_ross7 / @makeitlookeasystudio 
Photography: @thomas_english 
Athlete: @aaliyahsharnell 
Styling: @shani_ross7 

#womenmeanbusiness #sportschoreography #movementdirection #creativedirection #makeitlookeasystudio taken in Canary Wharf London City by @makeitlookeasystudio
17
2 months ago
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WOMEN MEAN BUSINESS — MARTIAL ARTS

PROJECT 001

For this chapter, I wanted to explore the discipline, precision and power of martial arts through movement, fashion and visual storytelling.

Reimagining a traditionally male-dominated space through a female lens — where strength, control and femininity can exist together.

Make It Look Easy Studio

Creative Direction & Movement Direction: @shani_ross7 @makeitlookeasystudio 
Photography: @thomas_english 
Athlete: @chandajohn 
Styling: @shani_ross7 

#WomenMeanBusiness #SportsChoreography #MovementDirection #CreativeDirection
#Makeitlookeasystudio taken in Canary Wharf London City by @makeitlookeasystudio
34
2 months ago
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WOMEN MEAN BUSINESS
01 - FOOTBALL

For this series, I wanted to explore sports that have traditionally been associated with masculinity, and place women firmly at the centre.

Football - power, agility and control, reimagined through movement and fashion.

The first of four athletes.
The beginning of Women Mean Business.

Make It Look Easy Studio

Creative Direction & Movement Direction: @shani_ross7 / @makeitlookeasystudio 
Photography & Edit: @thomas_english 
Athlete: @capriece.t 
Styling: @shani_ross7 

•••

#creativedirector #movementdirection #sportschoreographer #womeninsports #makeitlookeasystudio taken in Canary Wharf London City by @makeitlookeasystudio
44
2 months ago
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WOMEN MEAN BUSINESS

Project 001

My first self-directed campaign, and the first project from Make It Look Easy Studio.

Make It Look Easy Studio is my creative platform for developing original concepts through movement, bringing together sport, fashion and film.

Women Mean Business explores women taking up space in environments where power has traditionally been associated with men. Through movement, sport and tailoring, I wanted to create imagery that feels bold, cinematic and unapologetic.

As a dancer, movement has always been at the centre of what I do. This project marks the beginning of my journey into movement direction and sports choreography, combining performance, fashion and visual storytelling.

A huge thank you to everyone who helped bring this vision to life.

This is just the beginning.

Creative Direction & Movement Direction: @makeitlookeasystudio / @shani_ross7 
Photography: @thomas_english 
Cover artwork & composite by: @shani_ross7 / @makeitlookeasystudio 
Photography Assistant: @frederikehope 
Styling: @shani_ross7 
Models/Athletes: @chandajohn • @aaliyahsharnell • @capriece.t • @de_ballilogann 
Behind the Scenes: @curatedbyaaliyah 
My helping hand: @thanhjasonnguyen 
Massive thank you to @stephlee_ & Sean for providing the space.

Project 001 of many.

• 

#MakeItLookEasyStudio #Project001 #WomenMeanBusiness #MovementDirection #SportsChoreography taken in Canary Wharf London City by @makeitlookeasystudio
76
2 months ago
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