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WARC

@makeitwarc

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WARC helps ambitious marketers (bold minds) make maximum impact (bold moves).
Over 40 years of rigorous research and case studies 🧠
#marketing #adv

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Are you one of the indie strategists discovering powers you didn’t know you had?

Advertising strategy legends Suzanne Powers and Tom Morton left agency-land and joined WARC's David Tiltman to report back from the freelance field.

‘Why more strategists are going independent’ is out today across platforms.

Out now on YouTube and all platforms. by @makeitwarc

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3 days ago

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5 days ago

@wadeeagar1976 , our Chief Marketing and Strategy Officer, is featured in @makeitwarc ’s The Future of Strategy 2026.
His point: identify the right constraint, then govern the decisions that follow. Strategy delivers business impact when it shapes the choices made every day, long after the pitch. Swipe through for his perspective. by @makeitwarc

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6 days ago

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10 days ago

Last year's Future of Strategy was a little... pessimistic.

This time, we've found strategists to be more positive about the year ahead – 66% of strategists agree there are clear reasons to be optimistic.

Just like they were at WARC's Strategists' Breakfast at Cannes Lions this summer.

Watch for infectious optimism.

And then read The Future of Strategy 2026 for where strategy goes next 👉 WARC.com by @makeitwarc

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13 days ago

Listen up for part strategy, part piping-hot tea.

Advertising strategy legends Suzanne Powers and Tom Morton left agency-land to build their own independent strategy businesses, discovering brands need new solutions to strategy problems outside of the agency model.

They join WARC's David Tiltman to discuss what they've learned so far and the opportunities for strategists in going indie. And, to be blunt, tell us if they're making good money yet.

To watch this episode now before it officially launches, sign up for a WARC freemium account 👉 DM us 'indie' by @makeitwarc

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18 days ago

Remember the era of listicles? Klook’s Marcus Yong tells me that treating creator content the same way limits its shelf life.

This is one of my favorite practical takeaways from our conversation on the @makeitwarc podcast, based on the Pace Principle 2.0. Have a listen, watch or read! by @makeitwarc

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19 days ago

Byron Sharp says you can stop advertising.

Yep.

But there's a caveat (of course).

Catch up on Byron's conversation with David Tiltman on The WARC Podcast.

Out now. by @makeitwarc

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20 days ago

You’d better listen to @senorica. She’s just a WARC Editor, sitting across from a marketer, asking them to actually think about their emotional strategy.

Turns out, that’s the difference between content that performs and content that compounds.

The Pace Principle 2.0 has everything you need to know to scale social effectively – read it now 👉 DM us ‘pace’ by @makeitwarc

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24 days ago

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a month ago

Analysing 700 award-nominated and award-winning B2B campaigns demonstrates a clear pattern.

Campaigns that build Buyability – that's buying group confidence and willingness to say ‘yes’ – consistently outperform those that don’t.

In new research from LinkedIn, LIONS Advisory and WARC, we found that creative campaigns with three or more Buyability signals significantly outperform those with zero to two.

Our report reveals the new roadmap for B2B marketers – and the exact signals that separate high performers from the rest.

Get the full report 👉 WARC.com by @makeitwarc

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a month ago

Using data from the last 11 years of creative, effective goodness, we’ve come up with a definitive answer to the question: ‘how often is creative work also effective?’

The Health of Creativity contains the 167 ideas that have pulled off the rarest thing in advertising: winning big for creativity *and* effectiveness.

Some headlines:
• The most impactful ideas use a healthy mix of media – reliance on TV is over.
• Social justice, partnerships and emotion are creative effectiveness cheat codes.
• Retail regularly outperforms every other sector – with food a close second.
• PR fame is crucial – and central to the success of 70% of our top ideas.

The doctor will see you now.

👉 DM us 'HOC' for the free infographic by @makeitwarc

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a month ago