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MAKE UP STORE

@makeupstore

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Swedish cosmetics since 1996. Quality, creativity & expertise. Born from the pro world, forever iconic.

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Club Lyko Event 🤍

Viime perjantaina Club Lykolaiset kokoontuivat viettämään säkenöivää afterwork-iltaa @serewah hostaamana ✨

Illan aikana juhlistettiin @makeupstore 30-vuotista taivalta, inspiroiduttiin kauneudesta upean Jenny Janssonin opastuksella sekä nautittiin yhdessäolosta ja ihanista kohtaamisista. 🫶

Kiitos UPEILLE Club Lykon jäsenille ja illan hostille Sergeylle! Muista liittyä Club Lykon jäseneksi, jotta et missaa tulevia tapahtumia…👀 by @makeupstore

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21 days ago

MAKE UP STORE is celebrating 30Y of iconic moments 🤍 Come to Norrmalmstorg tomorrow at 12. Last day to send a (free) gift to your loved ones, because birthdays should be celebrated with loved ones. And get ready with our make up artist and learn some magic tips & tricks! 💄 taken in Norrmalmstorg by @makeupstore

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2 months ago

Make Up Store firar 30 år av Iconic Moments 🎉

Går du förbi Norrmalmstorg 2–4 september? Skanna QR-koden och få 30% på hela sortimentet, gäller även online!

Öppet 12-18. by @makeupstore

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2 months ago

Stockholmare! Make Up Store fyller 30 år och firar på Norrmalmstorg 2–4 september 💛

Testa produkter, träffa vår makeup-artist och skicka en gåva till någon speciell. Vi ses där! by @makeupstore

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2 months ago

Three decades. Endless memories.
One unforgettable breakfast.
With @HairTalkByEmelie at @etthemstockholm, we celebrated MAKE UP STORE — remembering the creativity, moments, and products that have shaped our story for 30 iconic years together with @PRTOGO by @makeupstore

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4 months ago

Last week, Make Up Store celebrated its 30th anniversary by sponsoring the Beauty Category at the Finnish Fashion Awards.

This collaboration was brought to life together with @jenny_jansson and her incredible team of makeup artists. We got to follow them backstage at the Fashion in Helsinki presentation at Seurasaari, where every look was created using Make Up Store’s new collection, Forever Iconic.

The partnership felt especially meaningful, as Jenny Jansson began her journey with Make Up Store while working in one of our Finnish stores in the 1990s. Bringing the story full circle, she curated four signature looks inspired by the decades that have shaped Make Up Store’s legacy: Forever Iconic Kôhl (90s), Blush Like An Icon (00s), Iconic Artist Brows (10s), and L.A. Iconic Tan (20s).

A huge congratulations to @karo_kangas , this year’s winner of the Beauty Category. We are proud to celebrate and support the talent shaping the future of beauty.

Photo: Iida Schwartz @iida.schwartz by @makeupstore

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5 months ago

Make Up Store is celebrating its 30th anniversary this year, and in honour of that milstone, is proud to be the beauty category sponsor at @fashioninhelsinki — an event showcasing innovation, young designers, and fashion.

Yesterday we got to celebrate the legend in the world of makeup and the pioneers of Finnish fashion in this exclusive collaboration at the Fashion in Helsinki presentation at Seurasaari.

Thank you to @jenny_jansson and her amazing team for creating these beautiful looks using Make Up Store's new collection Forever Iconic.

Concept 'Models Taking Selfies Backstage' & photos by @sdirijoonas

Make-up
@makeupstore
@jenny_jansson & team:
@fatmabendris
@mariabouchtmakeup
@annamannila
@daria_taivas
@beliciaowusuansah
@jenniferappleton

Event Production
@miiakoski
@juni_communication

Artistic Director
@masterminttu

Casting & Styling
@masterminttu by @makeupstore

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5 months ago

The countdown is officially over - Fashion in Helsinki 2026 starts TOMORROW!!!

An amazing week is ahead of us. Check out the full programme via the link in our bio (or head to www.fashioninhelsinki.com) and pick your favorite events.

We can’t wait to see you all! 🤍 by @makeupstore

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5 months ago

Glow made iconic.

Blush for color. Highlighter for light. Together, they create that timeless glow – effortless, radiant, iconic.

Shades used: Frosted pink and pearl glow

FOREVER ICONIC
#makeupstore by @makeupstore

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6 months ago

Iconic Radiance Highlighter – enhances your natural glow with a silky, light-reflecting finish.

FOREVER ICONIC
#makeupstore by @makeupstore

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6 months ago

Hey! About the interview — you wanna look like you. Keep the base natural, and don’t forget Wonder Powder. It adds glow and that filter-like finish we love. You’ve got this!

FOREVER ICONIC
#makeupstore by @makeupstore

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6 months ago

Feather-light, blurring, and radiant—Wonder Powder melts into your skin for that soft-focus finish that lasts all day.

For best results, apply with our Loose Powder Brush.

FOREVER ICONIC
#makeupstore by @makeupstore

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6 months ago