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Husband • Father
Grounded by family, guided by faith
[Qur’an 57:20]
Co-founder @creedlabel
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Founder story, part two.

The four pillars creed is built on, and what's next: the Nomad X Hydro™ returns, version two, refined.

#creedlabel #massawakening by @malek.karali
1
5 hours ago
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We put this off for a while.

This brand was supposed to be about the community, the design, the product, not us. But no one can tell the story of Creed better than the people who actually built it.

So here's the first of a few, the founder series starts now. Follow along for what's really behind the drops, the events, and everything still coming.

#creed #creedlabel #massawakening by @malek.karali
58
6 days ago
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In times of uncertainty and grief, unity matters more than ever. It’s in these moments that people need to see clearly, to understand what’s actually happening, and to take a stand against oppression rather than look away.

This is part of why Creed was born, from the idea of Mass Awakening, being conscious of our decisions and aware of the world around us. History has always needed people willing to voice their disdain for injustice, so that a future built on freedom, unity, and peace remains possible.

The veil lifts for the awakened. by @malek.karali
5
10 days ago
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Print, pack, seal.

Every piece handled with the same intention it was designed with, from the workshop to the mesh bag it ships in.

Not a trend. A creed. by @malek.karali
6
13 days ago
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Before Creed label was a brand, it was a set of principles.

Four principles. Function. Performance. Design. Deen. each one shapes the other, none of them compromised for the sake of another.

Function comes first, because if it does not serve the body in motion, it has no place in the collection. 

Performance follows, engineered into every fabric chosen for terrain, output, and the work no one sees. design is the discipline that ties it together, nothing added without a reason for it to be there.

And at the core of it, Deen. Not separate from the design process, but the reason for it. Creed was born from Mass Awakening, built for the athlete who is conscious of every choice, disciplined in every rep, and awake to what he stands for.

this is not a trend. it is a creed.

#creedlabel #massawakening by @malek.karali
5
3 months ago
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Behind the scenes. Planning what’s next.

Founder content, community events, and everything Creed is building beyond the drops themselves. Some of it you’ll see soon, some of it’s still taking shape.

Team:
@malek.karali - Operations/logistics 
@zachariyatouma - Content Strategist 

#creedlabel #nocturnvol01 #massawakening by @malek.karali
12
23 days ago
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A month before Nocturn Vol. 01 went live, this was the work no one saw. Lay flats set piece by piece, lighting adjusted for every angle, each product photographed the same way it was designed, with intention, not rushed.

What reaches the site is the last step. This was the process behind it.

Creedlabel.com

#creedlabel #nocturnvol01 #massawakening by @malek.karali
5
a month ago
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Every path worth walking comes with a voice that says it won’t work. Stick to what’s safe. Try something else.

Building anything requires a kind of delusional optimism, believing in something before there’s proof it’ll pay off, and being okay with doubting yourself along the way. That doubt isn’t weakness, it’s just part of the process. The difference is whether you let it decide for you.

Provision comes from Allah. The work is just showing up for it.

Join the Awakening 

creedlabel.com by @malek.karali
8
a month ago
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chasing the right frame before sunset.

three angles, one shot we needed. running montages from the Nocturn set, trying to find the version that actually felt like the collection. not just movement, the right movement.

this is the part nobody sees. the takes that don’t make the cut, the ones that do, and the work in between.

Nocturn drops soon.

#creedlabel #nocturn #massawakening by @malek.karali
1
3 months ago
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weeks of work going into something we have wanted to bring to life for a while.

more soon.

#nocturn #creedlabel by @malek.karali
9
3 months ago
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In a world full of corruption, find what gives you peace 
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@creedlabel taken in Sydney, Australia by @malek.karali
15
4 months ago
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Never tell yourself, “I can’t.”

Too many people place limits on themselves before they’ve even tried. They convince themselves they’re not strong enough, smart enough, capable enough, or good enough. But most of the barriers we face are first created in the mind.

Instead of saying, “I can’t do this,” start saying, “I’m capable of learning. I’m capable of improving. I’m capable of finding a way.” by @malek.karali
16
4 months ago
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