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Creative direction, branding + photography for businesses that enrich modern self-care and daily rituals — Lifestyle | Wellness | Purpose-Led Visions.
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You’ve got an idea. Maybe you’ve just started your business or you’re finally ready to take your brand seriously and set it up for success.⁠
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You’re excited yet frazzled. Energised yet stuck. Full of ideas but with no clear direction.⁠
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That’s where we step in — to bring order to the chaos, guide you through the doubts, answer your questions and help you create a brand, imagery and online presence you’ll actually be proud to share. A business you can look at and say, “yep, I did that. I started something great.”⁠
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The early stages of a business are so exciting, but without direction, it’s easy to waste time and money (trust us, we’ve seen it plenty of times 🫠).⁠
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That’s why we created the Pre-Launch Brand Review — a mini brand strategy and idea audit. From here, you’ll walk away with clarity on your idea, a practical next-steps plan, and a clear view on budget.⁠
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Your idea has the power to change your life. Let’s make sure it’s set up to do exactly that.⁠
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Book a Discovery Call: Link in bio⁠
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#brandexpert #brandclarity #creativestudio #melbournestudio #branding #photography #websites #diamondcreek #creativeteam taken in MaloneCo—Studio by @malone.co.studio
2
a year ago
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What you’re doing matters.⁠
It matters because you had a burning desire to bring joy into this world. To solve a problem. To heal. To create change. To fight the ‘monsters’ that are destroying what we love most. Your idea, your business, your vision...it all matters.⁠
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I created MaloneCo—Studio because I believe in the power of small, heart-led businesses with big missions. The ones who want to make life better, elevate the world we live in, and shift the energy we all share.⁠
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I created MaloneCo—Studio because I wanted to be the support pillar, the crew on deck, the guide for women carving out a flexible life… so they could be present, be good mums, and finally break free from the 9–5.⁠
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And I created MaloneCo—Studio because I know, deep in my bones, that no dream is too big. Anything is possible when you embrace opportunities, gather the right team, lean on support, and let intuition lead the way.⁠
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Hi, I’m Justine, Founder, Creative Director, Photographer, and your high-vibe, spirit-infused guide. I see your business as an extension of you. Your blocks block it. Your passions fuel it. Your fears hold it back. Your energy pushes it forward.⁠
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Working with MaloneCo is not just brand building...it’s an energetic journey. We understand what it takes to build a brand from scratch, the balance it demands, the emotional support you need, and the shifts you’ll go through along the way.⁠
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Feeling blocked, stagnant, or unsure where to go next?⁠
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Let’s explore if we’re the right fit. ⁠
Book a discovery call through the link in bio.⁠
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#creativepartner #creativesupport #creativedirector #businessgrowth #branding #brandexpert #melbournephotographer #brandingstudio taken in MaloneCo—Studio by @malone.co.studio
11
a year ago
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Welcome to malone—co studio, your in-house, highly skilled Melbourne-based creative team. The people who live and breathe branding, graphic design and photography for established and growing brands.

Where are you in your brand today?

email: hello@maloneco.au by @malone.co.studio
1
8 months ago
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Walking through the stalls, seeking out the best showbag at this year’s Melbourne Show, I stopped in my tracks, looked up and saw this…A photograph captured in our humble studio for @gem.au, blown up to a size everyone in the building could see. This was a moment for reflection.

We started working with Gem when they had just launched their first two toothpastes in 2020. Supporting their growth through three website builds and five photoshoots over the past few years has been incredibly meaningful.

In business, for our brands and even for ourselves, standing still for a moment and looking at what we’ve achieved and how far we’ve come can sometimes be the fuel we need to keep going.

We pride ourselves on high-quality, detail-oriented work, creating branding, graphics and photography for start-ups and scaling brands across the beauty, fashion, lifestyle and purpose-led industries.

If you’re looking for a team that cares about your brand as much as you do, reach out and see if we’re the right fit for you.

xx
Justine

xx
Justine. by @malone.co.studio
2
11 days ago
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The owners of @melbourne_shoot_location approached us with one simple request: “We need a website that shows our home so people can book it for photo and video shoots.”

Simple on the surface, but bringing that vision to life required three key components. First, a brand identity — logo, colour palette and typography — that gave the space its own distinctive presence. Then, a photoshoot to capture the home, its light, atmosphere and versatility. Finally, we brought it all together in an easy-to-navigate website designed to showcase the spaces and help potential clients imagine what’s possible.

"malone—co absolutely delivered beyond expectations. Justine really listened and understood the assignment, taking what I had in my head and bringing it to life so effortlessly. Thanks to her beautiful photos, our shoot location house has honestly never looked better. What really stood out was her knowledge of branding and the backend of website development — she made the entire process feel smooth, seamless, and stress-free. Nothing ever felt too hard, and any follow-up questions or queries were always welcomed. I felt completely comfortable every step of the way."

Our goal at the studio is to create order from chaos and deliver work that the client resonates with.

If you have a creative project that needs a team, email hello@maloneco.au

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#branding #photography #design #websites by @malone.co.studio
10
a month ago
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ep15: Truth on a Pedestal, with Jana Tangalakis from Primeskin.

Jana started Prime Skin straight out of university in her early 20s, and now, a few years on, they’re about to launch their fifth product and have built a skincare brand that’s becoming really well known around Melbourne and Australia.

We worked with @janatangalakis and @withprimeskin since it was literally just an idea, so this one feels pretty special.

This podcast talks about what happens before the launch. How do you launch a skincare brand in your 20's...how do you launch anything in your 20's?

Launching a business is not just about the process of 'launching', it's about the journey, blocks, fears and risks the founder has to take on to get to the launch THEN continue with the brand's growth.

We've been watching Prime for the past few years grow their brand awareness, audience and now products. A very proud moment for us, seeing one of our clients grow year on year.

We hope you enjoy listening to Jana's story of the idea to launch.

Your host: @justine_malone_ by @malone.co.studio
3
a month ago
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Time to showcase some of the runway from @mycharityrunway ...as I was behind the scenes a lot, I was only able to capture a couple of the shows and I did NOT miss the amazing @nicolemillernyc Archival collection...enjoy! all the designers and their pieces were so inspiring.
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@mycharityrunway @garywholmes_ @styledcollective.inc  @resh.thelabel 
#fashionbts #docophotography #fashionrunway

#MyCharityRunway #FashionForImpact #FashionWithPurpose by @malone.co.studio
15
a month ago
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When the LORD is in the studio, shots get serious...@lordheathshaw

Brand: @about_us_the_label
Photographer: @justine_malone_ by @malone.co.studio
0
2 months ago
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We're honoured to put our creative superpowers into organisations doing good for people and the world. We exist to create things that matter. Meaningful things. Things that affect people in positive ways....always!

It's been a privilege to rebrand @kunyin_studio alongside the founder @joanneomer
and travel from Greece to Bali to document the journey of their instructors and personal branding. This brand has been considered from strategy through to launch and beyond. We continue to work alongside the team across events, travel, branding, photography, website design and the ongoing evolution of the brand because we genuinely believe in what they're building.

The founders with the biggest visions are the ones who back their ideas and don't stop. They're the ones creating change and making a real difference in people's lives.

Our contribution is to support that growth through strategic branding, thoughtful design and visual storytelling that aligns their message with the right audience, building aligned partnerships, effective collaborations, and helping powerful ideas reach further.

If you're building something big, bigger than yourself...we want to hear about it.
email: hello@maloneco.au

Our Contribution:
/ Brand Strategy
/ Branding
/ Graphic Design
/ Photography
/ Video
/ Website
/ Event collateral
/ Ongoing love and support

#brandagency #docomentaryphotography #melbournedesigners by @malone.co.studio
9
2 months ago
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No AI. Not stock... you can tell the difference.

These images not only have a feeling you can't resist, @sienamolloy (the stunning model) subtle imperfect perfection is real. The odd moment she looks into the camera, looks away, or glances into the distance. As the mood changed throughout the day, so did her energy. This is human. This is what brings the story into a campaign. It's curated to a point, then the rest is creative, instinct and flow state.

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BRAND: @laoribeli @milsyjones
CREATIVE TEAM: @malone.co.studio
PHOTOGRAPHER: @justine_malone_
CONTENT Lo-fi: @_mamimode_
VIDEO/LIGHTS/ASSIST: @fuelcellbnyg @timmccartneyau @alyssa.soll
PR: @katecopr
STYLING: @marina_didovich
HAIR: @nickymakeup
MODEL: @sienamolloy / @chadwickmodels
MAKE UP: @chantellebaker
LOCATION: @thewidsorhotel

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#brandagency #campaignphotography #fashionphotographer by @malone.co.studio
1
2 months ago
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One of our favourite things to do during a shoot is to capture the in-between moments, the real BTS of the creative process...our film vibe...always the best way to capture real moments.
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BRAND: @laoribeli @milsyjones
CREATIVE TEAM: @malone.co.studio
PHOTOGRAPHER: @justine_malone_
CONTENT Lo-fi: @_mamimode_
VIDEO/LIGHTS/ASSIST: @fuelcellbnyg @timmccartneyau  @alyssa.soll
PR: @katecopr
STYLING:  @marina_didovich
HAIR: @nickymakeup
MODEL: @sienamolloy / @chadwickmodels
MAKE UP: @chantellebaker
LOCATION: @thewidsorhotel
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#storytelling #docophotos #melbournephotostudio by @malone.co.studio
0
3 months ago
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We're so proud to announce the launch of @laoribeli , From logo and brand mark, campaign photography, studio photography and website, we worked alongside the founder @milsyjones and the team at @katecopr on a spectacular launch.

There is something incredibly special about watching an idea become a brand. A few months ago @milsyjones, founder of @laoribeli approached us to create a logo that was fitting for the high-end jewellery industry. We did just this...starting with a beautiful brandmark

Working with our stunning model @sienamolloy from @chadwickmodels and the incredible team at @katecopr we completed a well-executed campaign photo/video shoot alongside the talented @marina_didovich @nickymakeup @chantellebaker, @fuelcellbnyg @timmccartneyau @_mamimode_ @alyssa.soll and @justine_malone_ at @thewidsorhotel

We then moved into our studio for ecommerce and product photography before designing and building a gallery-style website...with every detail considered.

A brand is not simply a logo, it's every visual component, every message, every interaction.

Launching a new product to market is no small feat, for the founder or the team involved, it's a huge deal and we champion the founders who make it across the launch line.

Congratulations again to Milly and thank you to everyone involved in getting this beautiful baby live.

So excited to share more of this project....will be flooding your feeds ;-)

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If you're considering launching a brand or elevating your current brand, reach out to hello@maloneco.au and let's start the conversation.

#melbournebrandingagency #campaignphotographer #fashionphotographer #creativedirection by @malone.co.studio
2
3 months ago
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