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Romantic sleepwear | Personalised keepsakes | Award-winning gift boxes.
Made for motherhood, loved beyond it.
Designed in London | Shipped worldwide
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Mamacita, in motion. Sleepwear & gifting, made personal. šŸ¤ by @mamacitacollective
7
a month ago
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An overdue introduction šŸ‘‹šŸ¼

I’m Jess - mum, stepmum and founder of Mamacita.

Nearly two years in, a lot has changed. But the reason we started it hasn’t. We wanted to hold the mother too.

There have been brilliant bits, difficult bits, a lot of learning as we go and so many of you who have bought, gifted, messaged, shared and come back along the way.

Whether you’ve been here since day one or arrived this week, I’m so glad you’re here.

Jess x by @mamacitacollective
27
a month ago
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Almost two years ago, Mamacita began in a very unglamorous way: in the newborn fog, between feeds, school runs, late-night packing and two women trying to build the kind of brand we had gone looking for ourselves.

So much of motherhood retail still started and ended with the baby. The lists of practical things. The assumption that the woman at the centre of it would somehow disappear into the role. We never believed that.

We wanted to hold the mother too. Not as a patient, a supporting character or somebody’s ā€˜before’ picture, but as a whole woman. Funny. Tired. Ambitious. Sensual. Changed, yes. Erased, absolutely not. Mamacita did not arrive fully formed. Neither did we.

At first, we tried to say all of that through lots of different products and ideas. Some worked. Some didn’t. But the most useful answers came from you: the pieces you reordered, the gifts you sent, the beautiful messages you wrote and the things you told your friends about. So we listened. We edited. We grew up a little.

This isn’t us becoming a different brand. It’s us becoming much clearer about the one we’ve grown into: romantic sleepwear designed around motherhood, personalisation at its heart, and gifting that knows the mother is part of the occasion.

A small business should learn in public. It should listen, evolve and be brave enough to leave behind what no longer fits, even when it once did. Mothers know this kind of reinvention better than anyone.

Mothers are powerhouses and the market is finally catching up. We’re proud to be building alongside a wave of brilliant mother-founded businesses turning lived experience into better products, better conversations and a culture that finally holds the mother.

Motherhood did not make us smaller. It made us more exacting, more ambitious and more ourselves. So this isn’t just a new website or colour palette.

It’s the evolution of the brand we’ve been building all along. A little more grown up. A little more refined. But with the same heart.
Sleepwear & gifting, made personal. Welcome to the next chapter of Mamacita.

Explore our new website and join our mailing list for first news of restocks and the pieces to come. Link in bio.

Jess x by @mamacitacollective
12
a month ago
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We were more qualified than we thought. by @mamacitacollective
8
2 days ago
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Two years in, and still very much figuring it out.

I’m by no means an expert, and this is certainly not an exhaustive list. There are so many more lessons, mistakes and behind-the-scenes moments that I could (and probably will) talk about.

Building Mamacita has been harder than I ever imagined. There have been plenty of moments where I’ve questioned what I’m doing, whether I’m getting it right, and whether all the time and energy is worth it.

But two years on, we’re still here, still learning, and still excited about what we’re building.

We’re very much at the beginning of our journey. There’s a lot we’re working on, plenty we want to improve, and we’re constantly learning from the people who matter most, our customers.

I’m incredibly grateful to everyone who’s supported us so far, whether you’ve placed an order, shared a post or simply followed along. It means more than you probably realise.

And if you’re thinking about starting something of your own, I hope there’s something in here that helps. You don’t need to have it all figured out before you begin.

Jess x by @mamacitacollective
15
3 days ago
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For richer, for poorer, for the bedtime routine. by @mamacitacollective
119
6 days ago
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Essentials.

Complimentary personalisation on every washbag. 🧵🪔 by @mamacitacollective
4
7 days ago
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Friday night uniform. by @mamacitacollective
3
10 days ago
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Kids finally down. Kettle on. Make up off. Fresh pyjamas…. no better feeling. 

Breathable cotton, dainty gingham, generous ruffles and a relaxed fit for settling in. ā˜•ļø 🩷 by @mamacitacollective
20
13 days ago
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Last Thursday, Mamacita turned two. A little late to our own party, but there’s still cake. šŸŽ‚šŸ¤

When we started we had plenty of ideas and a slightly optimistic view of how many uninterrupted hours there were in a day. That part hasn’t chagnged much. 

Two years of parcels packed, names embroidered and beautiful messages that remind us why we started. Mamacita began with a simple belief: the mother deserves to be celebrated and held, too. That still sits at the heart of everything we do.

Thank you for every order, recommendation and kind word. Most of all, thank you for trusting us with those moments when you want a mother to feel thought of. You’ve helped us build something that means so much to me.

Here’s to year three and everything to come. And finally, cake.

Jess x by @mamacitacollective
29
14 days ago
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There is so much language around motherhood that asks us to return.

Our bodies. Our work. Our clothes. Our social lives. Ourselves.

But becoming a mother isn’t something you pass through unchanged.

There can be grief in that. And freedom. You can miss parts of the woman you were without wanting your old life back.

Maybe we need to talk a little less about getting ourselves back and a little more about getting to know who came next.

Mamacita Notes — thoughts on motherhood, womanhood and everything in between. x by @mamacitacollective
6
22 days ago
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Something’s brewing… ā˜•ļø

A small restock of one of your most-requested pieces is coming in two weeks, with something new this time.

We’re introducing personalisation to our Bonnie sleep sets, with delicate cross-stitch initials embroidered in blue.

Our waitlist is already bigger than the restock, so we’re giving the list 24 hours’ early access + complimentary personalisation on every early-access order.

Comment BONNIE or send us a DM and we’ll send you the waitlist link. Select your size, leave your email and you’re in.

Limited quantities. šŸ’™ by @mamacitacollective
3
a month ago
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