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Marc

@marcbain_

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Just my personal stuff here.

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I’m a donut by @marcbain_

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15 days ago

For many shoppers, fashion is now experienced primarily through a screen — discovered on social media, watched on runway livestreams and purchased from a product photo. Fashion critic @EugeneRabkin argues in his new book that this shift has left the industry prioritising a garment’s image over the garment itself, hollowing out creativity and quality along the way. At the same time, as AI generated imagery floods the feed, a counter-movement is emerging: luxury brands are commissioning painters and illustrators, hosting phone-free dinners and building hands-on experiences designed to pull customers back into the physical world.

In this episode, senior correspondent Sheena Butler-Young (@sheena.butler.young) is joined by Diana Pearl (@dianaspearl), BoF’s US Editor, and Marc Bain (@marcbain_), BoF’s UK Editor and technology correspondent, to discuss whether this renewed emphasis on human creativity and craft is a meaningful response to fashion’s image-first culture — or just the next trend cycle.

🎙️ Listen now #linkinbio #TheDebriefPodcast
📷 Getty Images by @marcbain_

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a month ago

We went to Nice / Antibes / Villefranche-sur-Mer. This trip reminded me that I actually love color despite my mostly black wardrobe by @marcbain_

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3 months ago

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4 months ago

Feeling a little homesick watching the Knicks celebrations from across the Atlantic. Love you, New York by @marcbain_

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4 months ago

Since the earliest days of tools like ChatGPT and Claude, industry conversations have been marked by a tension between excitement around speed and efficiency alongside deep-seated fears of job loss, creative dilution and concerns about its environmental footprint. What once played out in theory is now unfolding in practice — as a broader rejection of what AI represents — particularly as more consumers view AI-generated content as a cost-cutting measure that erodes fashion’s human touch,

In this episode, The Debrief host Sheena Butler-Young (@sheena.butler.young) discusses with BoF correspondents Marc Bain (@marcbain_) and Haley Crawford (@haleycrawf) why the backlash is intensifying and how consumer sentiment against brands using AI-generated imagery is forcing a reckoning. They explore whether fashion can actually embrace these tools without losing the care and time that confers luxury status.

🎙️ Listen now #linkinbio #TheDebriefPodcast
📷 Getty Images by @marcbain_

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5 months ago

Nearly a year after President Donald Trump’s “Liberation Day” tariffs sent shockwaves through the fashion industry, the Supreme Court ruled he did not have authority to impose the sweeping levies. For an industry that imports billions of dollars in clothing, footwear and accessories into the US each year, the decision initially felt like relief. But that optimism narrowed almost immediately as new tariffs were introduced at 10 percent, with Trump indicating they could be raised to 15 percent over the weekend.

BoF reporters Marc Bain (@marcbain_) and Cat Chen (@kittykewlcat) unpack what this means for prices, refunds and the supply chain.

🎙️ Listen now #linkinbio
📷 Pexels by @marcbain_

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8 months ago

BoF and @McKinseyCo’s annual State of Fashion report finds the industry entering 2026 with caution: 46 percent of executives expect conditions to worsen, citing geopolitics, macro volatility and the risk of shoppers pulling back. Yet there is also a pulse of optimism around AI-driven efficiency, luxury’s creative recalibration and fresh consumer interest in categories from smart glasses to fine jewellery.

Tariffs remain the dominant near-term swing factor. Brands mitigated pain in 2025 by pulling forward inventory, but as that cushion runs out, the full impact shows up in 2026 in costs and pricing. More broadly, luxury’s era of price-led growth has run its course; as BoF correspondent Marc Bain (@marcbain_) puts it, if you ask customers to pay more, you have to “actually offer the value for the price.”

🎙️ Listen now #linkinbio #TheDebriefPodcast
📷 Shutterstock by @marcbain_

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9 months ago

2025 was a big year for Jessica, Lucy and me. Over the summer, we left the neighborhood in Brooklyn where we’d lived for more than 15 years and moved to London. We’ve been able to see some incredible stuff along the way, traveling to Milan and Paris and getting to explore our new city. There have been some bumps, too, but mostly it’s been great. I ❤️ NY and know it will always feel more like home to me than anywhere else in the world, but I also feel pretty lucky to get to experience another amazing city and see things from another perspective. And while I miss Sunday morning bagels, the nearby pub does a great Sunday roast. by @marcbain_

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9 months ago

After turning to other matters for a few weeks, President Donald Trump has reignited his aggressive tariff strategy, threatening sweeping new duties on key fashion-producing nations starting Aug. 1, as well as a fresh set of new levies on the EU, Brazil, South Korea and other trade partners.

On this episode of The Debrief, correspondents Joan Kennedy and Marc Bain join hosts executive editor Brian Baskin and senior correspondent Sheena Butler-Young to unpack how brands are reacting, where prices are headed, and why diversification may no longer be the solution it once was.

🎙️ Listen now #linkinbio
📷 Getty Images

#TheDebriefPodcast by @marcbain_

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a year ago

TURNSTILE. UNDER THE K BRIDGE. 06.05.25. BROOKLYN, NY. … best show I’ve been to in I don’t know how long #turnstile by @marcbain_

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a year ago

Superfine at the Met (and one bonus painting) by @marcbain_

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a year ago