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marcusstarberger

@marcusstarberger

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Streaming was never designed to be your primary income. Here's what it actually does. Part 2/3 #TheInformedArtist #MusicBusiness #DJLife by @marcusstarberger
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10 days ago
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Did you know this? Yes / No? A million streams. $3,000–$5,000. Before splits. Before fees. The number nobody tells you. Part 1/3 #TheInformedArtist #MusicBusiness #ElectronicMusic by @marcusstarberger
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16 days ago
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The traditional toolkit is no longer sufficient by @marcusstarberger
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23 days ago
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Good management has always been about protecting what an artist builds. The ecosystem is just the modern version of that promise. I don’t just manage artists; I build ecosystems for long-term success. We merge the operational engine with strategic scalability so your identity outlasts any single viral moment. Part 3/3. The full series is now live on my profile. ─── 📩 Email if this resonates. (Link in bio) #ArtistManagement #MusicBusiness #ElectronicMusic #MusicEcosystems #ArchitectOfScale #MusicIndustry #MusicStrategy by @marcusstarberger
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a month ago
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The global DJ scene doesn't reward who you are. It rewards how clearly you can be found. I've watched genuinely talented artists disappear. Not because they lost their edge — but because their identity was blurry. No clear sound. No consistent narrative. Nothing for an algorithm — or a human — to hold onto. The scenes winning right now don't share a genre. Afro house out of South Africa. Melodic techno out of Eastern Europe. Club music rewriting itself across Southeast Asia. What they share is a distinct point of view that travels. Borders matter less than they ever have. But identity matters more. A DJ who sounds like everyone else is invisible in every market simultaneously. The global scene doesn't owe anyone a career. But it rewards clarity with reach. Know what you sound like. Know why it matters. The rest follows. ─── 📩 Email if this resonates. #MusicBusiness #ArtistDevelopment #Strategy #ArchitectOfScale #ElectronicMusic #Identity by @marcusstarberger
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2 months ago
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The global DJ scene doesn't reward who you are. It rewards how clearly you can be found. by @marcusstarberger
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2 months ago
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There's a moment I've witnessed with almost every artist I've scouted or talked to. They stop talking about other people's tracks — and start describing sounds they can't find anywhere. That's when you know something has shifted. The move from DJ to producer isn't a career decision. It's what happens when you've spent thousands of hours reading rooms, feeling what lands and what doesn't — and you start hearing your own answer to the question. My job at that point isn't to push anyone into a studio. It's to make sure the infrastructure exists when they get there. The identity. The sound. The world around it. Ready before the music is. The floor teaches you everything. The studio is just where you finally say it. 📩 Email if this resonates. by @marcusstarberger
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4 months ago
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by @marcusstarberger
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4 months ago
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The electronic music industry is notoriously conservative, yet chaotic fast-paced. To survive, an artist needs two things that are often treated as opposites but are in fact inseparable: Operational Stability and Strategic Scale. Most see management as a choice between a "booker" and a "visionary." I see it as a blueprint with two distinct levels of execution. Level A: The Core Engine (Management) Before we can talk about decades, we must master the days. This is the essential infrastructure: daily management, logistics, and contract structuring. It’s about protecting your creative focus by absorbing the operational noise. This isn't just "support"—it's the fuel that keeps the engine running. Level B: The Architect of Scale (Strategy) This is where we transition from a DJ to a Brand. This is the strategic expansion—identifying new revenue streams, international positioning, and high-level partnerships. We stop chasing the next gig and start building equity in your Sound Identity. Reality Check: In today’s landscape, relying on "viral accidents" is a strategy for burnout. Real growth requires a partner who can handle the friction of today (Level A) while architecting the landscape of tomorrow (Level B). I don’t just manage careers. I design them for scale. by @marcusstarberger
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4 months ago
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The set ends. The ecosystem doesn't. I work with DJs and producers. For me, they're the same thing. A DJ who reads a room and takes 2,000 people on a shared journey is just as much an artist as anyone in a studio. Often — it's the same person. As they find their own sound, they move toward production. Not because it's expected. Because it's what happens when you listen that deeply. But I've seen how fast things disappear. A viral set. A trending track. Then silence — not because the talent dried up, but because there was nothing there to carry it forward. A career runs on momentum. An ecosystem runs on structure. The magic created on stage deserves infrastructure that carries it forward. That's where I begin. I don't just manage artists — I build ecosystems for long-term success. 📩 Email if this resonates. by @marcusstarberger
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4 months ago
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I don't just manage artists/DJs and Producers; I build ecosystems for long-term success. by @marcusstarberger
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4 months ago
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taken in Kilaviken, Runmarö by @marcusstarberger
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a year ago
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