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Mario Joos

@mariojooss

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Retention Director For 100M+ Subscriber Creators (MrBeast, Stokes Twins, Alan's Universe, and many more)

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AI can be useful. We should still have a say in how it shapes our lives.

That’s why we’re partnering with Team Human and other creators to start a conversation about AI safety, safeguards, and keeping people in control.

Learn more through the link in our bio. What’s one thing you wish more people were talking about when it comes to AI?

#TeamHuman #AISafety #Roster by @mariojooss

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11 hours ago

Learning YouTube from MrBeast’s strategist @mariojooss

There’s a massive difference between making great content and making great content that people actually click on, watch, and share.

I’m trying to learn that game as fast as possible.

Every conversation like this gets applied directly to Decoded Genius.

Episode with Mario dropping soon.

Still early. Still learning. Still building.

But we’re going for it. by @mariojooss

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4 days ago

Why do some videos perform while others don’t?

Mario Joos, who works with creators like MrBeast, the Stokes Twins, and Alan’s Universe, breaks content down to three first principles:

Interest. Engagement. Satisfaction.

Interest: What makes someone stop and watch?

Engagement: What keeps them watching?

Satisfaction: Does the video deliver what they came for?

And there’s another layer to interest:

Familiarity. Novelty. Relevance.

When a video underperforms, it’s easy to look only at the views, retention, or CTR.

Instead, break the content down piece by piece.

Was the idea interesting enough to earn the click?

Did the video maintain attention?

And did it deliver on what the viewer expected?

Understanding these fundamentals can give you a much better way to think about content strategy, YouTube, and why people actually watch.

#ContentStrategy #ContentCreation #YouTubeTips #CreatorEconomy #YouTube by @mariojooss

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a month ago

@champagnepapi caught lacking 🐐 => 🐕️ by @mariojooss

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a month ago

The IRL Tony Stark @tylercsatari by @mariojooss

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a month ago

@theplopyt mogs @markwahlberg by @mariojooss

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a month ago

The 8 Figure deal 💰️ @dr.insanity.crime by @mariojooss

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a month ago

MrBeast. Stokes twins. Alan's Universe. 100M+ subscribers each. 🎥

@mariojooss works with the biggest creators on YouTube — and their thumbnail strategy is built on real eye-tracking research, not guesswork.

His surprising take: your A/B testing data is probably unreliable and could be leading you to the wrong conclusions. The fix? Build three thumbnails with completely different concepts, test them on real people, then commit.

This same instinct — testing before committing — is exactly what the FutureVision XPRIZE is looking for in storytellers. Register via link in bio.

#FutureVisionXPRIZE #ContentStrategy #YouTubeTips #CreatorEconomy #Filmmaking #Storytelling by @mariojooss

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3 months ago

You have 3 seconds. That's it. 👀

@mariojooss breaks down exactly what's happening in a viewer's brain when they see your thumbnail — and why your autoplay footage matters just as much.

If your autoplay is a slow fade to black, you've already lost the moment you needed to hook them. Start strong. Start with imagery. Cut fast.

This same instinct — earning attention fast — is exactly what the FutureVision XPRIZE is looking for in storytellers. Register via link in bio.

#FutureVisionXPRIZE #ContentStrategy #YouTubeTips #Filmmaking #Storytelling #Moonshots by @mariojooss

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3 months ago

Tips for your #futurevisionxprize trailer from the retention guru behind some of the biggest YouTube channels @mariojooss by @mariojooss

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4 months ago

Top Strategist Analyzes Mat Armstrong - P.4 by @mariojooss

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4 months ago

Top Strategist Analyzes Mat Armstrong - P.3 by @mariojooss

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4 months ago