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Marketing Edge Magazine

@marketingedgem

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🏆We are Africa's biggest Marketing and Advertising Media Renowned for promoting the biggest brands, agencies, and authoritative insights in IMC.
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Continuing the dialogue on brand trust and market authority! MARKETING EDGE presents SESSION 2 of THE EDGE SUMMIT 2026, centering on the compelling theme: "THE CREDIBILITY MANDATE: Navigating Trust, Truth and Transience in Marketing Communications." In this second session, our lead speaker and distinguished panelists will dive deep into how brands can navigate shifting consumer expectations, maintain absolute credibility, and transform local consumer insights into actionable, high-impact strategies. Featured Lead Speaker: • Dr. Omotola Bamigbaiye – CEO, Awesome Empowerment Foundation Distinguished Panelists: • Ayodeji Tobun – Managing Director, IBST • Abimbola Ijaniyi Gaga – Nigeria Sales Lead, JCDecaux • Damola Richard Salvador-Adebayo – CEO & Lead Strategist, Digisplash • Sheriff Lanre Akinpelu – Founder, Strategy Trybe Session Details: Date: September 24, 2026 Time: 9:00 AM Format: Virtual Summit Don't miss out on Session 2, secure your virtual seat today and gain essential insights for your brand strategy! Register now to join the discussion! https://us06web.zoom.us/webinar/register/WN_35G7GCo9R2q9LggHZ4RWrg#/registration #marketingedge #theedgesummit2026 #credibilitymandate by @marketingedgem
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a month ago
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Get ready for a masterclass in modern branding! We are thrilled to feature the visionary Steve Babaeko (CEO & CCO, X3M Ideas) as our Lead Speaker for THE EDGE SUMMIT 2026. Join us as he unpacks this year's powerful theme: "Cultural Authenticity As Currency: Turning Heritage Into Modern Branding & Marketing." Date: September 24, 2026 Time: 9:00 AM Venue: Virtual Register now to secure your spot! https://tinyurl.com/4nwe829k #MarketingEdge #TheEdgeSummit2026 #SteveBabaeko #X3MIdeas by @marketingedgem
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a month ago
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The stage is set for THE MARKETING EDGE NATIONAL STAKEHOLDERS’ SUMMIT 2026, the ultimate gathering of marketing powerhouses, creative visionaries, and industry leaders redefining modern branding across Africa. Under this year’s compelling theme, “Cultural Heritage & Modern Marketing: Building brands that solve local problems,” we are bringing together the sharpest minds to unpack how cultural roots translate into commercial success. Meet the Powerhouse Lineup: Lead Speaker: Steve Babaeko – CEO/Chief Creative Officer, X3M Ideas Moderators: Omawumi Ogbe – Founder/Managing Partner, GLG Communications Jay Chukwuemeka – COO/Managing Partner, Imaginarium Marketing Communications Panelists: Femi Odugbemi – Founder/Executive Producer, ZURI 24 Media Maureen Ifada – Marketing Director, FrieslandCampina WAMCO Koye Abiola – Managing Partner/Founder, Imaginarium Marketing Communications Franklin Ozekhome – EVP Strategy & Innovation, Chain Reactions Africa Mr. Kelechi Nwosu – Non-Executive Director, TBWA/Concept Bola Balogun – Founder & CEO, Glam Brand Agency Whether you’re a brand strategist, creative lead, marketing executive, or entrepreneur, this is the masterclass you cannot afford to miss. Date: September 24, 2026 Time: 9:00 AM Venue: Virtual Access is FREE, but registration is required! Register now and secure your spot. https://us06web.zoom.us/webinar/register/WN_35G7GCo9R2q9LggHZ4RWrg#/registration #MarketingEdge #marketingedgenationalstakeholderssummit2026 #TheEdgeSummit2026 by @marketingedgem
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a month ago
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Discovering places, experiences, and offers just got a whole lot easier! IXPL Limited has officially launched iXplore, a lifestyle discovery platform designed to connect consumers with venues, activities, events, discounts, and membership benefits. Unveiled at Radisson, Ikeja, Lagos, directors Owolabi Mustapha and Olayiwole Jegede emphasized that unlike directional mapping tools, iXplore focuses on lifestyle discovery and helping businesses attract customers. With global expansion sights set on cities like Johannesburg, Accra, London, and Toronto, iXplore is set to transform how people plan their experiences! #marketingedge #ixpl #ixplore #lifestyletech #techstartup by @marketingedgem
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12 hours ago
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"Flying cars are real." Elon Musk has officially unveiled a new Tesla Roadster prototype powered by SpaceX cold-air thruster technology and a bottom suction system! Demonstrated at SpaceX's testing facility in McGregor, Texas, the radical vehicle performed airborne flips, upside-down maneuvers, and recorded a mind-bending 0–60mph time of 0.81 seconds. Musk targets production for 2028, noting that while the vehicle "can basically fly like a rocket," regulatory approvals for its airborne capabilities remain a key hurdle ahead. #marketingedge #tesla #spacex #elonmusk #teslaroadster by @marketingedgem
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12 hours ago
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From pioneering photography to redefining the Nigerian beverage landscape! Rite Foods Limited has officially introduced LIDA Malt, a new vitamin-fortified non-alcoholic malt beverage, during the Content Drivers’ Immersion 2026 at the Rite Foods Academy in Ososa. Joined by over 50 journalists, the brand showcased its incredible journey of reinvention, from PhotoTech to building household market challengers like Bigi, Fearless, Sosa, and now LIDA Malt. #marketingedge #ritefoods #lidamalt #bigidrinks by @marketingedgem
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13 hours ago
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A fresh agency partnership for Real California Milk! Following a competitive review managed by the Mercer Island Group, Real California Milk (CMAB) has officially appointed LERMA/ as its new agency of record. The full-service agency will manage creative, strategy, social, media, data, and multicultural marketing, with their debut campaign slated to launch in January 2027. #marketingedge #realcaliforniamilk #lerma #agencyofrecord #dairy by @marketingedgem
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15 hours ago
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African startups raised $2.49 billion in the first nine months of 2026, a 7.8% increase compared to the same period in 2025, even as the total number of disclosed deals fell to 315. According to TechCabal data, investors are increasingly backing mature ventures with larger funding rounds, with Nigeria leading the continent at $624 million, followed by Egypt and Benin. While energy, mobility, and financial tech continue to attract substantial capital, early-stage founders face a competitive landscape where proof of commercial traction is everything. #marketingedge #africanstartups #techcabal #venturecapital #techfunding by @marketingedgem
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15 hours ago
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The biggest IPO in African history in the spotlight! Dangote Petroleum Refinery and Petrochemicals has extended its landmark IPO deadline to October 27, 2026, following SEC approval. Targeting ₦2.15 trillion through the sale of 4.1 billion ordinary shares at ₦525 each, the historic offering aims to fund an expansion program scaling capacity to 1.4 million bpd by 2029. Backed by stellar financial performance, reporting a net profit of $4.73 billion between January and September 2026, the move tests local retail participation, domestic capital mobilization, and the future of industrial financing in Nigeria. #marketingedge #dangoterefinery #dangoteipo #nigerianstockexchange #capitalmarket by @marketingedgem
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18 hours ago
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Standing in the milk aisle feeling overwhelmed by all the choices? Dietitian Tito Ipinmoye breaks down everything you need to know about navigating dairy options, from Full Cream Milk and Filled Milk to age-appropriate formulas like Peak 456! Understanding the fat composition, nutritional benefits, and intended life stage for each product turns a confusing shopping decision into an informed step toward better family health. Swipe up or tap the link in our bio to read the full guide on choosing the right milk for your household! #marketingedge #nutrition #dairy #peakmilk #fullcreammilk by @marketingedgem
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19 hours ago
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Unlocking fresh advertising horizons across Africa! At the 10th edition of the DStv Media Sales Industry Event themed 'Africa Forward' in Victoria Island, Lagos, leaders from CANAL+ and DStv showcased how their powerful post-merger integration is reshaping the media and advertising landscape. Reaching over 23.5 million households and ~100 million people across 50 countries, the combined ecosystem offers brands unprecedented reach across linear TV, VOD, and DStv Stream. With exciting new subscription packages, connected TV ad tech powered by Magnite and Google Ad Manager, and explosive digital growth projections for Nigeria, the future of African advertising is smarter, bolder, and more connected than ever! #marketingedge #africforward #canalplus #dstv #multichoice by @marketingedgem
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19 hours ago
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Strengthening agency and partner ecosystems across Asia-Pacific! Google has announced major leadership updates in the APAC region: • Caroline Oates steps up to lead Google's Agency and Partners Team in Australia and New Zealand (AuNZ). • Aaron Boekestein takes the helm as Managing Director of Agency and Third-Party Ecosystems across the wider Asia-Pacific region, based in Singapore. This unified structure aims to scale partner enablement, specialized pre-sales engineering, and automated capability pathways to better support regional agencies, tech partners, and creative allies. #marketingedge #google #googleapac #carolineoates #aaronboekestein by @marketingedgem
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2 days ago
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