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Petru

@marpetru

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Creative director exploring the integration of AI and animation to craft new visual and narrative forms.

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La energía lleva más de 180 años transformando nuestra forma de vivir. Desde las primeras farolas de gas hasta las energías renovables de hoy.

En Bungalow hemos dado vida a este viaje por la historia de Naturgy a través de la ilustración, la animación y una producción artesanal, cuidando cada pequeño detalle.

Porque las grandes historias también se construyen a mano. Y con mucha energía. ✏️⚡🌱

Cada día. Everyday.
.
.
.
For over 180 years, energy has been transforming the way we live. From the first gas streetlights to today’s renewable energy.

At Bungalow, we brought Naturgy’s story to life through illustration, animation and a handcrafted approach, with care and attention poured into every little detail.

Because great stories are made by hand, too. And powered by a whole lot of energy. ✏️⚡🌱

*Every day. Everyday.*

#illustration #digitalart #adobe #wearebungalow #motion by @marpetru

Un poco de lo que hemos estado trabajando últimamente con @helloforevernow
Muchas pruebas, ideas y experimentación.
Pronto, más. 👀

—

A little glimpse of what we’ve been working on lately with ForeverNow.
Lots of testing, ideas, and experimentation.
More to come soon. 👀 by @marpetru

Un poco de lo que hemos estado trabajando últimamente con @helloforevernow .
Muchas pruebas, ideas y experimentación.
Pronto, más. 👀

—

A little glimpse of what we’ve been working on lately with ForeverNow.
Lots of testing, ideas, and experimentation.
More to come soon. 👀 by @marpetru

Casting para presentar presentar
Había talento. La especie era lo de menos. 🦎🐙🐶🎤

Estos fueron algunos de los candidatos … by @marpetru

Sala de espera… by @marpetru

Tiene presencia, carisma y pelo… mucho pelo. 🐶🎤
Él fue nuestro presentador para los Premios ADG LAUS @adgfad .

Una colaboración con BUAS, donde desarrollé íntegramente con IA el personaje y las diferentes piezas audiovisuales.

Dirección creativa: @estudio.buas
Creación y desarrollo IA: @marpetru by @marpetru

Lo simple nunca es tan simple.

Ni hacer clic.
Ni hacer esto.

Pero hay mucho detrás para que lo parezca.
Proyecto para DKV Seguros.

-.-

Simple is never really that simple.

Not even clicking.
Not even doing this.

There’s a lot going on behind the scenes to make it feel that way.
Project for DKV Insurance.

__
Dirección creativa en IA: @tavo_studio y Petru @marpetru

Dirección de campaña: @luislevrato
Productora @goodcompany.pro
Ag @publicisgroupe by @marpetru

The challenge was to create a world of night runners where every character felt real.

AI helped us explore different bodies and personalities until each runner found their place.

Behind the scenes of AFTER EVERYTHING, you move. 
A concept campaign exploring the Mizuno universe.

#aifilm #aicreativedirection #comfyui #weavy by @marpetru

The challenge was to create a world of night runners where every character felt real. 

AI helped us explore different bodies and personalities until each runner found their place. 

Behind the scenes of AFTER EVERYTHING, you move. 
A concept campaign exploring the Mizuno universe.

#aifilm #aicreativedirection #comfyui #weavy by @marpetru

AFTER EVERYTHING, you move. Still frames. Presence over performance.

A concept campaign exploring the Mizuno universe.

Creative Direction @pillatanda AI Creative Direction & Production @marpetru

#aicreativedirection
#runningculture
#aiimagery
#comfyui
#weavy by @marpetru

After the noise. After the day. AFTER EVERYTHING you move. A quieter kind of running. Closer to the body. 

This is AI.
A concept campaign exploring the Mizuno universe. 

AI Creative Direction & Production @marpetru 
Creative Direction @pillatanda

#aigc #weavy #futureaesthetics #aiimagery #comfyui by @marpetru

Pepephone. MAKING OF 🌍🛸

Messy, wobbly, useful.
Animatics and WIP clips are where rhythm is built
and animation starts breathing.

Agency: Pinguino Torreblanca
Production: @makmac_ and @blackbox.is
Role: Co Direction · 3D Petru.
Art: @itsacat.studio
.

#pepephone #computerart #3d #cinema4d #adobedesign by @marpetru