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Knock on wood… @alveolebuzz brand refresh is coming soon!! by @martha__etc
1
4 days ago
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A public activation launched with @greenpeace_canada during the summer’s first heatwave in 2024, mobilizing the public to sign a petition demanding accountability from the fossil fuel industry and financial support for climate repair. We borrowed the visual language of summer treats to speak about something far less comforting. As the campaign unfolds, playful imagery gives way to a direct demand for climate accountability. Sometimes the brightest images carry the hardest truths.

Martha team: @ohhayeyo @guillaumelav
Merci @demontrouge by @martha__etc
4
9 days ago
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You had me at butter @bioitalia 

photo @hb_fred by @martha__etc
11
12 days ago
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Whatever that means ☀️ by @martha__etc
0
16 days ago
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When @Sheertex approached us in 2024, our mandate was to reinforce the graphic system, originally developped by their internal team. A project where the product itself already carried so much meaning, our role was simply to reveal it.

A thoughtful collaboration with their then Creative Director, @lizcouturedoherty, and the entire Sheertex team:
@margauxdoublec
@charlotteratel
@solene.b.m
@melaniebboulay
@_filmb
@monikakraska
@instavetsky

Music:
Kaytranada, Drip Sweat by @martha__etc
5
18 days ago
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When amazing culinary experiences are needed, @menu_extra shows up.

Photo @vanessa_cassar by @martha__etc
0
a month ago
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Établie depuis plus de 20 ans, la firme d’architecture @_naturehumaine avait besoin d’une mise à jour de son image de marque pour au moins les 20 prochaines années. On change pas une formule gagnante, on l’évolue.

Established more than 20 years ago, @_naturehumaine had earned a reputation worth preserving, but its brand identity was ready for the next chapter. We refreshed the brand to carry it confidently into the next 20 years.
You don’t change a winning formula. You evolve it. by @martha__etc
1
a month ago
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On ne revient peut-être pas de voyage, mais on revient bronzés. 🥉🥉2 prix bronze au concours idéa pour @bar.numero et @drinkproxies by @martha__etc
9
a month ago
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How do you name a non-alc brand in 2026?

You call it DUJU.

(As in du jus. We know.)

Naming, Copywriting, Design, ETC by Martha

Team: @ohhayeyo @guillaumelav @margoledermann @time_of_the_sun  @fichiercorrompu by @martha__etc
2
2 months ago
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Après John, Paul, George & Ringo….. Voici @fermette_la_fermette @cafe_parvis @papitorestaurant @barfurco 🥕 by @martha__etc
2
2 months ago
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Your daily reminder to stay hydrated! @beatricepirate 

Photo: @hb_fred by @martha__etc
3
3 months ago
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DANS 1 MOIS 🌙 @printempsmac ! Qui a ses billets? 

@schaelmarceus @tinashemusara @hb_fred @mitchelldwright @rodeoproduction @fondationdumacmontreal @jesuiskarinepoirier @alexjxques by @martha__etc
6
3 months ago
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