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Martin W

@martinrunpuma

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@pumarunning @pumanordic

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Back home after a couple inspiring days in Herzogenaurach with colleagues @ellavandevoort and @tony.jonsson.puma and retailers. Together with some of our key retail partners, we spent the days reviewing the Fall/Winter 2027 collection, discussing the future, and sharing feedback from runners and athletes across our markets.
What stands out the most is how far we’ve come in just over five years with Nitro Running. Hearing so many positive comments about our products from both retailers and consumers is something we’ll never take for granted. A big thank you to the European team for all the hard work behind the scenes, and to our global team from Boston for making the trip to Europe. It’s always great to spend time with the people driving product innovation.
Also had the chance to run with and listen to @yann_schrub , who is the European 10k record holder at an incredible 26:43! (In Puma Nitro Fast-R3 of course 😜)
HYROX and hybrid training continue to grow at an incredible pace, and it’s exciting to see how strong our position is in this space as we head towards celebrating 10 years of partnership with HYROX next year!
And yes... we’ve seen what’s coming in 2027. I can’t share any details yet, but there is a lot to be excited about!!! by @martinrunpuma

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5 days ago

Back for @kullahalvontrailrun for the second year in a row.
What a difference a year makes. Last year: storm, rain, and wild conditions. This year: sunshine, blue skies, and perfect trail running weather.
19 km and around 600m of elevation through some of the most beautiful scenery in Sweden.
Even better, we made a day of it as a team: me, @joakim_joensson , @mrs_anna_joensson and @mrsmhagg . Many of you probably know Jocke and Anna from the podcast @livspusselloparskor
Maria and I ran together at an easy long-run pace, enjoying the trails and the experience. It was Maria’s first run after a stubborn cold, so today was all about feeling good and being out there again.
Magic weather, amazing nature and a well-organised race. Doesn’t get much better than that! taken in Mölle, Kullaberg by @martinrunpuma

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13 days ago

Visiting Hyrox World Series in Oslo with @torshovlop and @loplabbetnorge Great competition and fantastic athletes✨#puma #hyrox taken in NOVA Spektrum by @martinrunpuma

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21 days ago

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a month ago

Vilken dag!

Stort TACK till alla er som kom och firade vår Grand Opening med oss igår! 🙏🏼✨ Det blev en fantastisk dag fylld med energi, träningsglädje, skratt och härlig gemenskap.

Vi är så otroligt taggade på allt som väntar och på att fortsätta bygga Hittarp Sports Club tillsammans med er! 💪🏼

Glöm inte att det är NI som gör Hittarp Sports Club till vad det är. En plats av gemenskap och engagemang, där alla är välkomna🤍

#hittarpsportsclub #grandopening #träningsglädje #hittarp #helsingborg taken in Hittarp by @martinrunpuma

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a month ago

Race day without racing... and honestly, still a great day! There’s something special about being around thousands of runners chasing their goals. I spent the day talking running, meeting so many people, and catching up with both Puma runners and runners who might haven’t discovered Puma yet. My one task for the day was simple: get fluids and gels to @davidnilssons . You had one job...Thanks to a misunderstanding by me about which roads were closed, I managed to miss him by about 30 seconds. Not my finest moment. 😅Luckily, David didn’t let that stop him and ran his way to a strong 4th place with a brilliant finish. Huge congratulations as well to @hannaaliindholm for taking the win in the women’s race! 🏆 The road closure confusion also resulted in two completely unplanned runs for me, adding up to just over 10 km. Some on my own, a few hundred meters with @szacke42195 , and a couple of kilometers with my sister @kerstinwetterberg . All in all, a really inspiring and fun day. Great people, great atmosphere, and so much running energy! I didn’t pin on a race bib today, but days like this remind me why I love being part of this community! ✌️ taken in Helsingborg, Sweden by @martinrunpuma

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a month ago

One of the things I enjoy most about my job is meeting the people who spend their days talking to runners.
Today I was in Aalborg hosting a clinic with the fantastic team at @loberen . We talked about our latest shoes, went for a run together, and shared some great food. What always stands out to me is the knowledge and passion of the people working in specialty running stores. They meet runners every day, hear their stories, their challenges, and what they’re looking for in a shoe. That’s why it’s so rewarding to hear their thoughts on the progress we’ve made over the last few years. Feedback from people who live and breathe running every day means a lot.
Thanks for the warm welcome, great discussions, and the miles together ✌️ by @martinrunpuma

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a month ago

Midnattsloppet! Going into the race, I wasn’t feeling super energized. Maybe a bit too little sleep, or maybe it was the fact that this was my third race in six days. Luckily, I got a boost from catching up with friends and having a light dinner before the start. And once the race got going, it turned into what Midnattsloppet always is: a big party. Music, an amazing crowd, and great vibes all the way around the course. My race friend @m.i.a.hultgren and I pushed each other along, chatted, laughed, and just enjoyed the run. A perfect way to finish the evening with a race debrief together with @davidnilssons, who was a little bit faster than me 😜 Now it’s time for some race recovery and a small racing break before Copenhagen Half Marathon on September 20! taken in Malmö, Sweden by @martinrunpuma

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2 months ago

@dhlstafetten_kbh in Copenhagen yesterday. What a night!  Thousands of runners, a great atmosphere, and that special mix of racing, cheering, food, and good company that makes events like this so much fun. A big thank you to my teammates @ellavandevoort and @larscpedersen for sharing the experience and making it a great evening. A special thanks to @ebbemollernielsen and the team at @loberen for the invitation and for taking such good care of us. Seeing Ebbe behind the grill serving hot dogs perfectly summed up the spirit of the event.
Running, community, and good vibes all around! by @martinrunpuma

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2 months ago

Trail Sprint Frontyard done!
1 km laps. Less time for every lap. Simple concept, brutal reality.
Today’s course was incredibly technical and demanded full focus from start to finish. I stepped off after 17 laps (pace 4:40/km). My goal was 18, but some days you just don’t have it.
No excuses. I’m probably just not better than this right now.
Still, it was a fantastic experience and a great reminder of why I love these events (and the cakes 😜). by @martinrunpuma

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2 months ago

A fantastic day at Barncancertrampet arranged by @teamrynkebyhelsingborg , supporting @barncancerfonden 💛 45 km in beautiful weather, great people, a grilled sausage stop halfway, and cinnamon buns a little later 🤤 to keep us rolling. Most importantly, another ride with @jimmy.johansson_ , who patiently keeps teaching me the art of cycling one kilometer at a time ✌️ by @martinrunpuma

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2 months ago

Copenhagen’s fastest office? Mission accomplished!
What a great evening together with @sayskycph at Postbyen.
Sharp turns, stairs, relay chaos, fast laps, pizza, beers and plenty of good vibes.
A big thank you to @larscpedersen, @tigertonito and the entire SAYSKY team. This was our third collaboration together, and we’re really grateful for the partnership and everything we’ve built together over the years.
I had the pleasure of running the relay with @josefinejangvert which was a lot of fun, thanks!
Huge thanks as well to @sarahfullala, @reganmccrossan and team for all the work that made the event happen, and @m.i.a.hultgren and @tony.jonsson.puma for great support during the event!
And of course, congrats to @meothemachine and @kathrinehoejgaard for being the fastest team on the night. After European Championship in Birmingham, you’d think they’d had enough of racing for a while... apparently not. 😅
Thanks to everyone who joined us and helped create such a special evening! taken in Postbyen by @martinrunpuma

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2 months ago