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Stephen Matsumoto

@matt.sumo

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Where's your next closing coming from?
The math behind real estate marketing 📊
Billions in client transactions closed
CMO @tremgroup · Start here ↓

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19 days ago

Preconstruction miami 2026 and beyon by @matt.sumo

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20 days ago

In the studio @tremgroup taken in TREM Group by @matt.sumo

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24 days ago

Do not fall for the heavy sighs or the fake keyboard typing.

We all know he secretly loves being in front of the camera.

A huge thank you goes to @matt.sumo for always jumping into our videos.

He always says yes to our wild social media ideas after just a little bit of convincing.

Who is the designated video star in your office? Tag them in the comments below. taken in TREM Group by @matt.sumo

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24 days ago

Real Estate Marketing tips from the team who’s been doing it for years. In the industry, seeing what’s working, seeing what’s not, and with the best advice any “marketing guru” can give. #realestatemarketing #realestate #realestatetips taken in Miami, Florida by @matt.sumo

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a month ago

A real estate agent called me 30 minutes ago. He's deciding between a cheap agency and us (@tremgroup ). Here's what I told him.

Don't ask an agency what they'll do for you. Ask what they've already done for agents like you. How long it took. What it cost. If they can't show you that, the price doesn't matter.

$100 a month with zero traffic and zero leads is the most expensive marketing you'll ever buy. $5,000 a month that doubles every month isn't a cost, it's an investment.

And be honest with yourself: everything an agency does, you can do. We just do it in six months instead of six years.

Send this to the agent who's shopping on price right now.

#realestatemarketing #realestateagent #realtorlife #marketingagency #realestatetips taken in TREM Group by @matt.sumo

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a month ago

A real estate agent asked me if Google reviews are still worth their time. Yes. More than ever.

AI search is where buyers are looking now, and content is the #1 way to show up there. But most agents can't publish consistently. Google reviews are the cost-effective shortcut: more of them, higher quality, real.

Google cleaned house in May. Three rules so yours don't get deleted:
1. No names in the review
2. Not all from the same IP (don't do it in your office)
3. Not all in one day. Spread them out.

Send this to the agent on your team who's sitting on 40 happy clients and 4 reviews.

#realestatemarketing #realestateagent #googlereviews #aisearch taken in TREM Group by @matt.sumo

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a month ago

My 8-year-old just explained lead capture better than most marketing agencies.

"Where do people put their name?"

That's the whole question. A website with a picture of a house and nowhere to raise your hand isn't a website — it's a business card with a URL.

The one my team builds asks first. Then it emails you the new listings by itself. That's how you get the customers. It's not that hard. She said it, not me.

Be honest — does your website ask for a name, or does it just have a picture of a house? 👇

#realestatemarketing #realtorwebsite #leadgeneration #miamirealestate #realtorlife taken in TREM Group by @matt.sumo

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a month ago

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2 months ago

What's the difference between a real estate website that looks good and one that actually works — and how do you measure it?

Francesco asked me this one, and the honest answer starts with a question back: what do you mean by "works"? 👇

An agency can hand you a beautiful website with no CTAs, no lead capture, zero leads ever — and call it a success because it looks nice. From our CEO to every client I work with, "works" means one thing: is it growing my business, and can I track it?

Here's the ladder a working website has to climb:

1️⃣ Branding (the 101) — does it showcase who you are and what you do at the quality level of your market? If you're selling $1M+ (and honestly, luxury starts at $5M now), the affluent buyer is judging you in seconds.

2️⃣ Capture — are visitors registering, downloading, filling out forms? Is that information actually landing in your database?

3️⃣ Quality — are those real people or bots? And careful here: a lead who doesn't answer isn't spam. I've watched billionaires fill out a form and never pick up — because the trust wasn't there yet. You still had to be the one to reach out.

4️⃣ The 3 questions — when you finally talk: right price point? Right farming area? Acting now, not in 5 years?
Only 12% of agents say their website is their top lead source (NAR 2025). The other 88% probably own a website that "works" by the wrong definition. 🐇

The website is one component of a bigger system — but a strong one does every step above.

Question for the agents: has your website generated a lead in the last 30 days that turned into a real conversation? If you're not sure — that's the answer. Tell me below 👇

See you on the other side.

#RealEstateAgent #RealEstateWebsite #IDXWebsite #RealEstateMarketing #LeadGeneration RealEstateLeads RealtorTips LuxuryRealEstate ListingAgent RealEstateTech taken in TREM Group by @matt.sumo

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2 months ago

How does Zillow take money from real estate agents — and can an agent actually beat Zillow in their own market?

Francesco asked me this one. The answer starts 20 years ago 👇

Zillow launched in 2004. Back then, Google was what AI is today — people were escaping the 90s spam era and finally searching for what they actually wanted. Zillow (and every portal after it) built its power on one thing: showing up programmatically in Google search. Not in your market — in Google.

Here's what most agents miss: buyers don't go to Zillow. They go to Google. Zillow just happens to be what Google shows first. So Zillow, without being in your market, captures your leads — and sells them back to you.

Now the good part. Amazon can't beat a store that only sells chairs. Focus wins the category. Same rule applies to you: a real website with real IDX search, built around YOUR zip code, is something Zillow can't out-focus. They cover everything. You own one thing.
Google was the doorway 20 years ago. AI is the doorway now. The agents who show up in that doorway for their own market don't rent leads — they own them. 🐇

Honest question for the agents here: do you think you can out-rank Zillow in your own zip code — or is that a fight you've already conceded? Both answers are real. Tell me which one you are 👇

See you on the other side.

#RealEstateAgent #RealEstateMarketing #Zillow #ZillowLeads #RealEstateLeads LeadGeneration IDXWebsite RealtorTips RealEstateSEO ListingAgent taken in TREM Group by @matt.sumo

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2 months ago