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Matte PR

@matte.stories

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🔥 Slow burn, strong reach.
📍 Built in Toronto
🖤 @glossimag
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Before you price out a new deck, try this.⁠ ⁠ Known for breathing new life in vintage and antiques, @redbarrinuevo has shared expert tips with @thespruceofficial on transforming an aging outdoor space in an afternoon or less. ⁠ ⁠ From deep cleaning and defining seating areas to swapping hardware and layering in plants, rugs and lighting, his advice proves that a refresh doesn't always require a renovation.⁠ ⁠ "Even a small deck can benefit from a simple conversation area," he says.⁠ ⁠ Full article linked in bio. by @matte.stories
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a month ago
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June is when swimwear moves from wish list to shopping cart. Great timing to see @bathingbelle featured in @chatelainemag's summer style roundup. ⁠ ⁠ Have you been to Bathing Belle yet? We promise it will deliver the best Bathing Suit shopping experience you will have ever encountered. They take it from torturous chore to fun roar. by @matte.stories
5
a month ago
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Everyone is having a very public relationship with Claude right now.⁠ ⁠ The outputs are clean, it works fast and the spreadsheets look finished, which is exactly the problem.⁠ ⁠ Sapling consultant Tyler Grube was recently featured in Wealth Management discussing what happens when AI-generated financial models are treated as complete simply because they look complete.⁠ ⁠ He reveals what's behind the curtain: broken linkages, hardcoded values, unbalanced sheets. The kinds of issues that can render a financial model useless for making any kinds of real world decisions. ⁠ ⁠ "The real risk is not that AI makes mistakes. It is that those mistakes are easy to miss, especially when the output looks finished."⁠ ⁠ We've always known that confidence and competence are not the same thing. AI just happens to be very confident.⁠ ⁠ A thoughtful read on where AI belongs in financial modeling, and where human judgment still matters.⁠ ⁠ Link in bio. by @matte.stories
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a month ago
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Last month, Matte PR founder Heidi Ruggier joined the @womeninprcanada @womeninprusa WorkWell Conference panel titled Wealth & Growth — Building Profitable, Sustainable Businesses. where the conversation turned to a topic that comes up often: the value of niching down.⁠ ⁠ It's advice that's become almost gospel in the professional services world. Find a category to own and become synonymous with it.⁠ ⁠ Yet the discussion sparked an interesting reflection on why Matte PR has never quite operated that way.⁠ ⁠ Over the years, we've worked across hospitality, real estate, finance, technology, design, lifestyle and travel. From the outside, it can look like an eclectic mix. From the inside, the connections feel clearer. ⁠ ⁠ A hotel isn't simply a hotel just as real estate isn't just about property and finance isn't only about money. Increasingly, they're all part of the same conversation about how people are aspiring to live.⁠ ⁠ That's what makes working across categories so interesting. You begin to notice ideas travelling between industries. Hospitality influences real estate, finance crosses into lifestyle, and technology reshapes nearly everything it touches. The boundaries are far more porous than they used to be.⁠ ⁠ There was no definitive answer on the panel as to whether agencies should niche down. The best path is often the one that aligns with your interests, your strengths, and the work that genuinely lights you up. For Matte PR, we’re as eclectic as our roster. by @matte.stories
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a month ago
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Our client Creative Matters (@cmi_design) was featured in CTV News.⁠ ⁠ The Toronto-based rug design company created the Vice-Regal Wool Rug for Governor General Mary Simon, inspired by her childhood in the Canadian north. The rug was brought to life using 100 percent Canadian wool and is now part of the permanent collection at Rideau Hall.⁠ ⁠ A beautiful collaboration and a well-deserved spotlight.⁠ ⁠ 🗞️: @ctvnews⁠ ⁠ Link in bio for full article. by @matte.stories
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2 months ago
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In a design world speeding up, Creative Matters (@cmi_design) x Reddie (@reddiedesign) quietly chooses the opposite.⁠ ⁠ Launched at Clerkenwell Design Week inside Reddie's new London showroom, their collaboration is an exercise in restraint: custom handwoven solids defined by rich texture, ethical craftsmanship, and sustainably sourced wool.⁠ ⁠ This is design rooted in heritage, led by craft, and made with intention, a natural alignment between two brands who believe goods should matter more.⁠ ⁠ Beyond the collection, Creative Matters will host a weaving workshop at the showroom, inviting guests to slow down and learn the rhythm of the hand.⁠ ⁠ Select pieces from the Vista collection are also now available at Reddie's London showroom.⁠ ⁠ In a changing global landscape, the most compelling design is materially driven.⁠ ⁠ #CreativeMatters #Reddie #MattePR #ClerkenwellDesignWeek #MaterialDriven #HandwovenWool #SlowCraft" by @matte.stories
2
2 months ago
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Red Barrinuevo Home (@redbarrinuevo) was featured in Good Housekeeping.⁠ ⁠ In this article, he weighs in on vintage decor trends for 2026: warm woods with a patina soften modern spaces and make them feel more grounded. He also notes that grouped or oversized vintage art adds instant depth and creates a collected, lived-in look.⁠ ⁠ "Aged oak, walnut, teak, slight imperfections, wear, and texture, those pieces that feel like they've lived a life."⁠ ⁠ Access the article through our link in bio⁠ ⁠ #MattePR #InteriorDesign #InteriorDecorating #RedBarrinuevo by @matte.stories
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2 months ago
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Last week our founder, Heidi Ruggier, was invited to close the market at the Toronto Stock Exchange (@tmxgroup) on May 7, 2026, celebrating the second annual WorkWell Conference and the launch of the Women in PR North America Awards.⁠ ⁠ ⁠ Heidi joined Women in PR founder Talia Beckett Davis (@taliadavispr) and industry leaders to mark this milestone for women in PR, communications, and investor relations.⁠ ⁠ ⁠ Proud to support an organization advancing women in PR across Canada and the US.⁠ ⁠ ⁠ #WomenInPR #TMX #WorkWellConference #PRLeadership by @matte.stories
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2 months ago
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Breakfast Television (@breakfasttelevision) welcomed Red Barrinuevo (@redbarrinuevo) to the show to share his glamping essentials just in time for the long weekend. Dina Pugliese (@dina.pugliese) and Tim Bolen (@timbolen) showcased must-have pieces for the perfect outdoor escape, including cozy pillows, a charcuterie-ready setup, and ambient outdoor lighting.⁠ ⁠ Watch the full segment to get long-weekend ready and discover Red Barrinuevo’s glamping collection by tapping the link in bio.⁠ ⁠ #MattePR #RedBarrinuevo #Glamping #LongWeekendReady⁠ by @matte.stories
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2 months ago
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Reputation isn’t just how brands are perceived, it’s also currency. ⁠ ⁠ Our founder, Heidi Ruggier was invited by the Law and Business Student Association (@lbsatorontomet) at TMU (@torontomet) to speak on the Law and Business Conference (LBC) Panel. The conversation broke down how PR and legal intersect, from morality clauses to real-time crisis management.⁠ ⁠ ⁠ It was a pleasure to appear alongside fellow colleagues, entertainment lawyer Mark Edwards, founder and managing partner of Edwards Creative Law (@edwardscreativelaw)and Emma Romano, in-house legal counsel at The Globe and Mail (@globeandmail) ⁠ #PR #CrisisManagement #BrandReputation #MediaStrategy #PublicRelations⁠ by @matte.stories
9
4 months ago
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New client 🚀⁠ ⁠ We’re proud to be working with Chexy (@chexy.money), a fintech platform reshaping how Canadians pay for life’s biggest expenses.⁠ ⁠ From media strategy to founder storytelling, we’re excited to help bring this next chapter to life.⁠ ⁠ Read more at the link in bio. ⁠ ⁠ #MattePR #ClientAnnouncement #NewClient⁠ by @matte.stories
6
4 months ago
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Kitchens are getting a little edit. Designer Red Barrinuevo (@redbarrinuevo) weighs in for @marthastewart on what designers are happily leaving behind this year.⁠ ⁠ Read the full story via the link in bio.⁠ ⁠ #MattePR #ClientWins #RedBarrinuevoHome #InteriorStyling by @matte.stories
9
5 months ago
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