Instagram story viewer> @matthewezramitchell> Posts

E Z R A X

@matthewezramitchell

3.5K

followers

2758

following

| setting off sirens in your silence |
Creative Director | Singer apparently |

POSTS STORIES REELS

My first keynote. Honestly, one of the hardest things I’ve ever taken on. Sleepless nights, quiet anxiety, and that constant thought in the back of my mind… “just don’t let the team down.”
I asked God..not for perfection but just the grace to be myself. Genuine, Real & Intentional. I hope that’s what came through.

I truly believe in disruption. It’s how I see the world. And I truly hope something I said stayed with you. To everyone who showed up and listened, thank you.

Also big shout out to @tracistew @scottynicholas = @romansfuneralhome for lending me the casket. It’s not easy for me to ask, and they said yes instantly. So you know who’ll be burying me 😂.

@valonthorpe @radhevaswani Thank you for encouraging me because you know I was this close 🤏🏽 to not doing it lol.

Thank you @young_christian1 & @iamsundari_ for coming on stage with me!

@kindafnc @shemar_davis @taviwavy @deshlacroix 🙏🏾

Live stream/footage by: @m_oneja
Additional Footage: @framectrl by @matthewezramitchell

Mathéo.

let’s just dip, au jus. /8/ by @matthewezramitchell

First time getting the chance to work on Magnum’s calendar and I knew right away I couldn’t approach it the same way I would with Wray.

Wray Rum is rooted in iconic Jamaican culture.
But Magnum? Magnum is HEAT. Straight dancehall. Raw. Real. Unfiltered. But I wanted to take a slightly different approach.
I kept asking myself, what would dancehall look like in space? That led me to this minimal, monochrome music studio.

Concept: “Skin Out Pon Mi Mixing Board.”

Remember that old song by Famous Face “Mixing Board”? 😅. That was my inspo. (Last slide)
The idea: A producer whose music career “tek off” 🚀..literally. Resulting in him and his side girl ending up in space. Lol
I just felt like instead of leaning into the expected gritty dancehall visuals, I stripped everything back. Clean lines. Monochrome palette. Futuristic Tonic Wine.

Project lead: @jadeeunis_ CC: @shemar_davis
Photography: @iamdacx
Styling: @bootlegrocstar
Art: @allhailmicahacim
Makeup: @tonishakong
Hair: @puddonplusweet
Agency: @mystiqueltd by @matthewezramitchell

Out of all the things we do I think conceptualizing the Wray & Nephew calendar is probably my favourite thing to do. It involves so much creativity, style, sensuality and imagination that I truly get to do what I want. Lol.

This year’s concept: “Catch Of The Day”

Fishing villages are a powerful symbol of grassroots Jamaican life. They are places where community, livelihood, and tradition converge. Boats pull ashore, nets are mended, and the salty sea breeze reflects a Jamaica that is real and unpolished, just like Wray & Nephew.

By placing the model in this space, styled in bold green and yellow, the calendar captures pride in heritage while reimagining everyday culture through the modern lens of Wray & Nephew.

Thank you to the people who always show up for me and Wray & Nephew for always trusting me.

Project lead: @jadeeunis_ Ensuring I get everything I need, even a protein bar. ♥️ CC: @shemar_davis
Photography: @iamdacx
Styling: @bootlegrocstar
Art: @allhailmicahacim
Makeup: @tonishakong
Hair: @puddonplusweet
Agency: @mystiqueltd
Location: @joelthymeless by @matthewezramitchell

🪗 by @matthewezramitchell

“What do Creative Directors actually do? It’s so vague.”

Big up to everyone who made this happen.

“SHERICKA JACKSON FOR THE RECORD” by Scotiabank 🇯🇲

@mystiqueltd (@kindahfnc concept but he believes in traveling instead of working) & @zhanepadmore
@m_oneja
@leohudsonphotography
@willtwort by @matthewezramitchell

by @matthewezramitchell

Visualizer Mood: “Complicated”
Creative Direction: @stalkashley ‘s world is completely upside down. Nothing seems to make sense. But she’s slowly finding the remedy to get over it, bun up everyting. 🔥

Director/Creative Director: @machu.ezra
Assistant Director: @ajusburge
DP: @krushavisuals
Creative Producer: @alykhat_moss
Art Department: @allhailmicahacim Stylist: @bootlegrocstar
Makeup: @facekyngdom
Hair: @hands_of_tamar
Photo by: @waderoden by @matthewezramitchell

EXcuses Album Part 1 Visualizers out now!
All taking place in @stalkashley ‘s bedroom

Visualizer Mood: “Murda”
Creative Direction: With a short fuse and impulsive behavior, this breakup has not only turned Stalk into a cold blooded murderer, but fully goth. This isn’t like her but somehow it feels good. 🔪
Right now ah Murda /8/

Director/Creative Director: @machu.ezra
Assistant Director/Editor: @ajusburge
DP: @krushavisuals
Creative Producer: @alykhat_moss
Stylist: @bootlegrocstar
Art Department: @allhailmicahacim
Makeup: @facekyngdom
Hair: @hands_of_tamar Photo by: @waderhoden by @matthewezramitchell

This scene was inspired by Fifth Element (one of my favourite movies). We’re now inside @stalkashley ‘s …GLU 👀, her cosmic entity used to tie yuh. 😅 by @matthewezramitchell

GLU REMIX out now!🔥 @stalkashley X @ryginking

Director/Creative Director: @machu.ezra
Assistant Director/Editor: @ajusburge
DP: @krushavisuals
Producer: @mandemshuga
Art Department: @allhailmicahacim
Stylist: @bootlegrocstar
Makeup: @makeupbykym
Hair: @hands_of_tamar by @matthewezramitchell