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Maya Agam

@maya__agam

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Fashion & Luxury Art Director
Scenography art direction @atelieruto
Alumni and mentor @ifmparis
Paris

POSTS STORIES REELS TAGGED

A TRIBUTE TO THE MOON
For Marine Serre by Maya Agam
@marineserre_official

The moon does not present the same face every day. Night by night it wanes or shrinks, to a curved silver line until it vanishes altogether. A few days later a slender new moon appears and begins to grow again in an endless cycle. This Project explores the term of ephemerality, cycle of time and the uniqueness of a moment.

Art Direction: Maya Agam @maya__agam
Photography and video: Omri Rosengart @omrirosengart
Video assistant: Oz Tabib @ozjtabib
Set design: Maya Agam
Producer: Victoria Prieto @vipriet
Hair: Yili Dong @yili.dong
Make-up: Chloé Demoussis @chloedemoussis
Make-up assistant: Toma Marandeau @toma.marandeau
Set design assistant: Ayse Kaya @kayaayse
Stylist: Yura An @style_by_yura
Sand Coin: Sand to Sand by Bar Cohen @sandtosandstudios
Models:
Elisheva Revah @elish_______
Lucas Dermont @texaluca @successmodels
Harper Slone @harpergslone @castingbyrise
Flora Ngandé Reyl @flrngdr
Studio: Upper East Studio.
Mentors: Thomas Lohr @thomaslohrstudio
Alice Litscher @alicelitscher
Stephane Wargnier @stephanewargnier
Manon Renault @manonrnlt
Guillaume Jolly @jollyguillaume
Olivia Grandperrin @olivia_grandperrin
Special thanks to Sheriff Projects @sheriff.projects
And the Marine Serre team
@ifmfashionma @ifmparis by @maya__agam

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3 years ago

Invitation design for @marineserre_official ”A Tribute to the Moon” project. This invitation, created in collaboration with @sandtosandstudios, is made of sand, meant to disappear once returned to the water, completing the cycle and ephemerality of the project.
Part of my final project for @ifmparis. by @maya__agam

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3 years ago

Extract from A TRIBUTE TO THE MOON For @marineserre_official .
For this project, I wanted to experiment with extreme durational videos. Meant to be featured on the website, these never ending videos fight the stillness, you will never experience the same image. If you visit in different hours, you will be revealed to a different moment of it.
Part of my final project at @ifmparis
Video by @omrirosengart
Performed by @elish_______

Video assistant: Oz Tabib @ozjtabib
Set design: Maya Agam
Producer: Victoria Prieto @vipriet
Hair: Yili Dong @yili.dong
Make-up: Chloé Demoussis @chloedemoussis
Make-up assistant: Toma Marandeau @toma.marandeau
Set design assistant: Ayse Kaya @kayaayse
Stylist: Yura An @style_by_yura
Studio: Upper East Studio.

Mentors: Thomas Lohr @thomaslohrstudio
Alice Litscher @Alice
Stephane Wargnier @stepha
Manon Renault @manon
Guillaume Jolly @guillaume
Olivia Grandperrin @Olivia
Special thanks to Sheriff Projects @sheriff.projects by @maya__agam

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3 years ago

Art direction for @baccarat window displays.

Inspired by the themes of craftsmanship and the creation of preciousness, the concept combines modular, changeable lifestyle screens with oversized plaster molds of the iconic Harcourt crystal.

Installed worldwide, these windows highlight the Maison’s exceptional savoir-faire, revealing the manufacturing process behind Baccarat’s crystal creations while celebrating the transformation of raw material into a luxury object.

Concept, design, technical plans, 3D renders, production and installation with @atelieruto. by @maya__agam

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2

2 months ago

Art direction for @baccarat window displays.

Inspired by the themes of craftsmanship and the creation of preciousness, the concept combines modular, changeable lifestyle screens with oversized plaster molds of the iconic Harcourt crystal.

Installed worldwide, these windows highlight the Maison’s exceptional savoir-faire, revealing the manufacturing process behind Baccarat’s crystal creations while celebrating the transformation of raw material into a luxury object.

Concept, design, technical plans, 3D renders, production and installation with @atelieruto. by @maya__agam

3

0

2 months ago

Art direction for @baccarat window displays.

Inspired by the themes of craftsmanship and the creation of preciousness, the concept combines modular, changeable lifestyle screens with oversized plaster molds of the iconic Harcourt crystal.

Installed worldwide, these windows highlight the Maison’s exceptional savoir-faire, revealing the manufacturing process behind Baccarat’s crystal creations while celebrating the transformation of raw material into a luxury object.

Concept, design, technical plans, 3D renders, production and installation with @atelieruto. by @maya__agam

3

2

2 months ago

↱ Champion SIS Citadium Caumartin Paris.

This corner draws inspiration from the world of street workout, reflecting Champion - uniform of the challenger.

A central metal structure anchors the space, integrating a pull-up bar, a punching bag and branded Champion pads, turning the retail environment into a training ground.

Additional display structures and storage units complete the setup, blending performance, functionality and urban attitude.
A raw, functional environment where retail meets performance.

Production, technical drawing and installation by Atelier UTO

Photography : @toumams

#Champion #DesignInstallation #ArtDirection #VisualStorytelling #SpatialDesign #ChampionHeritage #Sport #design #storytelling by @maya__agam

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0

8 months ago

↱ Champion SIS Citadium Caumartin Paris.

This corner draws inspiration from the world of street workout, reflecting Champion - uniform of the challenger.

A central metal structure anchors the space, integrating a pull-up bar, a punching bag and branded Champion pads, turning the retail environment into a training ground.

Additional display structures and storage units complete the setup, blending performance, functionality and urban attitude.
A raw, functional environment where retail meets performance.

Production, technical drawing and installation by Atelier UTO

Photography : @toumams

#Champion #DesignInstallation #ArtDirection #VisualStorytelling #SpatialDesign #ChampionHeritage #Sport #design #storytelling by @maya__agam

3

0

8 months ago

↱ Champion SIS Citadium Caumartin Paris.

This corner draws inspiration from the world of street workout, reflecting Champion - uniform of the challenger.

A central metal structure anchors the space, integrating a pull-up bar, a punching bag and branded Champion pads, turning the retail environment into a training ground.

Additional display structures and storage units complete the setup, blending performance, functionality and urban attitude.
A raw, functional environment where retail meets performance.

Production, technical drawing and installation by Atelier UTO

Photography : @toumams

#Champion #DesignInstallation #ArtDirection #VisualStorytelling #SpatialDesign #ChampionHeritage #Sport #design #storytelling by @maya__agam

3

1

8 months ago

↱ @Baccarat Showroom Scenography, Maison&Objet 2026

On the occasion of Maison & Objet, Atelier UTO unveils an immersive scenography for @Baccarat within one of the iconic rooms of the Maison, Place des États-Unis in Paris.

The installation unfolds into four islands conceived as product displays, each expressing its own univers.
Wheat fields, light reflections and a screen composed of hundreds of pieces , translating the unique Baccarat designs into a circular storytelling.

Concept, design, production and installation by UTO

Photography: Eric Mercier (1,2&3) @laurinepaumard_corporate (4,5&6) by @maya__agam

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8 months ago

↱ @Baccarat Showroom Scenography, Maison&Objet 2026

On the occasion of Maison & Objet, Atelier UTO unveils an immersive scenography for @Baccarat within one of the iconic rooms of the Maison, Place des États-Unis in Paris.

The installation unfolds into four islands conceived as product displays, each expressing its own univers.
Wheat fields, light reflections and a screen composed of hundreds of pieces , translating the unique Baccarat designs into a circular storytelling.

Concept, design, production and installation by UTO by @maya__agam

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0

8 months ago

↱ @Baccarat Showroom Scenography, Maison&Objet 2026

On the occasion of Maison & Objet, Atelier UTO unveils an immersive scenography for @Baccarat within one of the iconic rooms of the Maison, Place des États-Unis in Paris.

The installation unfolds into four islands conceived as product displays, each expressing its own univers.
Wheat fields, light reflections and a screen composed of hundreds of pieces , translating the unique Baccarat designs into a circular storytelling.

Concept, design, production and installation by UTO

Photography: Eric Mercier (2). @laurinepaumard_corporate (1,4,5&6) by @maya__agam

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1

8 months ago