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Creators and curators of Cultural Power
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Great minds judge alike🏆

Proud to announce that Ryan Reed, Chief Creative Officer, and Zainab Yasseen, Associate Creative Director at M+C Saatchi Middle East, are joining the jury at this year’s Loerie Awards.

Celebrating the bold ideas, exceptional craft and creative talent shaping the future of our industry across Africa and the Middle East.

#loeries2026 #loeriescreativeweek #thisismadness

@loerieawards @mcsaatchigroup by @mcsaatchime
2
17 days ago
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Brands with cultural power don’t just change how things look. They change how people feel.
We’re proud to have been recognised at the Transform Awards MEA 2026, taking home six awards alongside our brilliant partners at Aldar.
 
🥇 Gold — Best Overall Visual Identity for The Wilds
🥇 Gold — Best Visual Identity from the Retail, Property and Construction Sector for The Wilds
🥇 Gold — Best Strategic or Creative Development of a New Brand for The Wilds
🥇 Gold — Best Visual Identity from the Lifestyle and Well Being Sector for Fahid Island
🥈 Silver — Best Use of Visual Property (Consumer) for Fahid Island
🥉 Bronze — Best Place Awards for Fahid Island
 
A huge thank you to Aldar for trusting us to help bring these destinations to life, and to our incredible team who continue to push for ideas that are culturally relevant, creatively ambitious and built to make an impact.
 
#TransformAwards #TransformAwardsMEA #MCSaatchi #Aldar #TheWilds by @mcsaatchime
8
20 days ago
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Muchas felicidades, @georginagio 

A Silver Effie for our @holstenarabia campaign, “When Georgina Met Rajeev”, co-starring none other than Riyadh’s hottest Baqala keeper, @rajeevsbakala 

@menaeffieawards 

#MENAEffies2026 #MCSaatchi #CulturalPower by @mcsaatchime
2
4 months ago
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Part two.

We asked the same six to start naming names.

The brands.The creators.The spots.The formats.

Just the things they genuinely rate, recommend, and keep coming back to.

Save this one. You’ll want it later. by @mcsaatchime
0
4 months ago
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What’s actually shifting in Dubai’s creative
scene? We asked six of the people living it.

Third spaces are everything. Offline is the new
flex. Audiences can smell performance from a
scroll away. Hype is welcome, milking it isn’t.
And the region? Done borrowing its cool from
anyone.

Swipe through. Tell us what you’re clocking 👇

Featuring Omar Tom, Hiba, Ganna, Omar Al
Mahri, Osama Mutassim, Helena and Jessica. by @mcsaatchime
0
4 months ago
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We’re delighted to welcome Steve Sharpe as our new Business Director.

Bringing extensive experience, fresh perspectives, and a people-first approach, Steve is set to play a key role in driving one of our largest client partnerships.

Welcome aboard, Steve! 👏 by @mcsaatchime
0
5 months ago
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Eid Mubarak 🌙✨ 
Wishing you and your loved ones joy, peace, and togetherness. by @mcsaatchime
0
5 months ago
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Something happened at Gooder 👀
 
We gathered six voices from Dubai’s creative scene for Offline Editions, a day of real talk about where culture here is actually heading.

Stay tuned. The juicy bits are coming 👀 by @mcsaatchime
4
5 months ago
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M+C Culture - the Leadership Edition. Collaboration, fun and a little too much honesty 😂

#mcsaatchi #culturalpower #culture #office by @mcsaatchime
2
5 months ago
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We’re all back together and we couldn’t be happier 😁 🇦🇪 

We kicked off Monday with breakfast, beats, and good vibes only 🥐

#monday #mcsaatchi #culturalpower #mondaymorning by @mcsaatchime
0
6 months ago
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We’re proud to celebrate Zainab on her selection as a mentee for the prestigious LIA Creative LIAisons Programme.

This remarkable opportunity connects her with some of the industry’s most respected creative leaders, and stands as well-earned recognition of her talent, drive, and potential.

@lia_awards @zainabyasseryasseen by @mcsaatchime
13
6 months ago
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Standing beneath one flag, one nation, one future. 🇦🇪

A tribute to the spirit of the United Arab Emirates. Built on unity, driven by ambition, and powered by endless possibility. With gratitude in our hearts and sincere thanks for the vision, strength, and opportunities this nation continues to provide, we celebrate a future that keeps rising higher every day. ✨

Forever grateful, forever proud
 #UAE 🇦🇪 by @mcsaatchime
1
6 months ago
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