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M+C Saatchi Sport & Entertainment

@mcsaatchisena

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Where sport + entertainment meet culture.
NYC | North America
Our people. Our work. Our latest ↓

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Hot takes, office edition 🎤👀
Which one do you agree with? 👇

#OfficeHotTakes #MCSaatchi #AgencyLife #OfficeCulture WorkplaceHumor taken in Flatiron District, NYC by @mcsaatchisena

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a day ago

Forget stadiums. @naturallightbeer is taking naming rights somewhere a little closer to home.

Natural Light is officially sponsoring one lucky fan’s garage — a first-of-its-kind opportunity giving the winner the full big-league treatment, from a giant marquee sign and garage-sized “NattyTron” to custom floor branding, furniture and five years’ worth of Natty beer money.

Because the garage deserves its moment in the spotlight, too.

The campaign has already made its way to USA Today and Late Night with Seth Meyers.

#NattyGarage #NaturalLight #MCSaatchiSE #SportsMarketing #BrandPartnerships by @mcsaatchisena

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19 days ago

Proud moment for M+C Saatchi. 👏

Congratulations to Danielle Mileno on joining the jury for the 2026 Drum Awards Festival in the PR discipline. We can’t wait to see the bold ideas and brilliant work she’ll help recognize.

#TheDrumAwards #pr by @mcsaatchisena

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a month ago

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2 months ago

Puerto Rico, basketball and the next chapter of PUMA Hoops. 🏀🇵🇷

Our team was proud to support the launch of LaMelo Ball’s MB.06 Puerto Rico, bringing the story behind the island-exclusive colorway to life through an on-the-ground event with Melo and a media fly-in with Bleacher Report Kicks.

The launch made waves across @espn , @complex , @bleacherreport , @hypebeast and dozens more, spotlighting the launch and celebrating Puerto Rico’s culture, energy and deep basketball heritage.

Big shoutout to the team who brought it all together! 👏 by @mcsaatchisena

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2 months ago

Proof that confidence always wins.⚽️🦁

On July 11th, AXE brought the “Smell Your Best When You Look Your Worst” platform to life at the Norway vs. England Quarterfinal in Miami — suiting up our grand prize sweepstakes winner and a squad of creators in full send FIFA World Cup 26™ fan fits (3 lion manes included 🦁) for an unforgettable match day suite experience.

82 tickets. 7 matches. One grand prize suite. All it took to enter was confidence, an over-the-top fan fit, and a can of AXE.
Congrats to our winner living out the date of a lifetime — and to every fan who showed up loud, proud, and smelling like a champion. 🏆

@axe.us @fifaworldcup #AXExFIFAWORLDCUP26 #Sweepstakes #FIFAWorldCup26 taken in Miami, FL by @mcsaatchisena

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3 months ago

The word is out: CoolShed is officially here.

We’re proud to share our latest work with @naturallightbeer: a first-of-its-kind, solar-powered walk-in backyard beer cooler designed to keep Natty ice cold through summer’s hottest days.

As the go-to beer for grass whisperers and DIY enthusiasts, the CoolShed is Natural Light’s coolest creation yet.

The launch is already generating buzz with coverage from @cnn, @usatoday, @parademag, @mensjournal and @foodandwine.

Another fun one brought to life with our friends at @naturallightbeer. 🍺 by @mcsaatchisena

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3 months ago

As the motorsports fandom continues to evolve, our EVP @vmiddletonsf spoke with Digiday about the elevation of motorsports into a lifestyle category.

With motorsports becoming further intertwined with culture and entertainment, fan engagement is expanding beyond a single series, and brands have the opportunity to build sponsorship strategies that play into the consumer journey.

“With consumers under 45, we’re seeing a broader consumption of motorsports as a passion point rather than allegiance to a single series.”

Read the full piece by Sam Bradley in bio. by @mcsaatchisena

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3 months ago

We are excited to launch our North America Entertainment Marketing practice, led by Jen Bacchus!

With expertise spanning entertainment strategy, advisory services, talent, content, partnerships, and music, Jen will pioneer this new practice for M+C Saatchi Sport & Entertainment North America, bringing together talent strategy, entertainment partnerships, and branded content under one integrated offering.

We’re thrilled to welcome Jen to the team and tap deeper into our entertainment roots to continue to drive cultural relevance for our clients.

Head to the link in our bio to read The Wrap’s coverage of the announcement 👀 by @mcsaatchisena

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3 months ago

Our partnership with U.S. Soccer has been all about creating moments that bring fans closer to the game.

In May, we joined U.S. Soccer and FOX Sports to produce the 2026 USMNT Roster Reveal at Pier 17 in New York City. Together, we took over the rooftop and built a fan experience to hero the players and give the moment the attention it deserved.

Since then, the squad has topped Group D in the best group stage performance in USMNT history. Tonight, we continue to cheer them on as they take on Belgium in the Round of 16.

@ussoccer @usmnt @fifaworldcup @rooftopatpier17 by @mcsaatchisena

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3 months ago

Big news 🚨

We’ve been appointed as HUGO BOSS’ Global PR and Communications agency, supporting @boss and @hugo_official globally across key markets including the UK, US and DACH.

We can’t wait to get started!

@mcsaatchise @mcsaatchisena @mcsaatchiseams @mcsaatchieu by @mcsaatchisena

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4 months ago

Following the Knicks’ historic win, our team celebrated alongside countless New Yorkers with an outing to the parade last Thursday. A defining moment in culture, the celebration gave our team a chance to experience an unforgettable moment in sports history in one of the most iconic markets in the world.

Check out how our team celebrated! 🏀 by @mcsaatchisena

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4 months ago