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🏳️‍⚧️ The most authentic creator you will know
🏍️ Follow me on my GrabFood series to repay a 79k loan
📩 Collab: [email protected]
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With so many new faces here lately, I thought it was time to reintroduce myself.

I’m Shawn. Gender-fluid. Queer. Married to my partner of 8 years. Parent to a neurodiverse daughter.

No degree. Laid off three times. Arrested twice before I turned 17.

Now I run a one-person business helping founders and creators grow their personal brands through digital writing, storytelling, and deep personal growth.

I created the Human Algorithm, a platform with a podcast, newsletter, masterclass, and playbook because I believe visibility is survival.

And I want my daughter to grow up in a world where softness, queerness, and neurodiversity are not erased but reflected.

This space is for anyone building a life that doesn’t fit inside a box.

For creators who lead with heart.

For solopreneurs who care about truth as much as traction.

If you’re one of them, I’m so glad you’re here. taken in Singapore / Singapura / 新加坡 / சிங்கப்பூர் by @mediumshawn
22
2 years ago
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I’m 34 and I almost went bankrupt after losing my job in October 2024.

I had a well-paying job, so I used most of my savings and maxed out my credit cards to renovate my new BTO flat.

Then I lost my job, and my daughter was diagnosed with possible autism the same month.

Suddenly, I had five-figure bank loans, therapy bills I couldn’t defer, and zero income.

I had two choices: send out resumes and hope, or start building something of my own.

I chose to tell my story.

18 months later, I went from $0 to $88K in revenue through my personal brand and one-person business, Human Algorithm.

However, what I haven’t shared until now is that I missed loan payments, and the banks sent letters threatening to sue me. 

The interest was compounding faster than my revenue, and the start of 2026 hit hard. 

Two clients left, and my cash flow tightened again.

A family member stepped in to help me clear the debt before the interest made it unmanageable.

So now, while I’m building back up with a new big client, I’m also doing Grab deliveries on the side to repay them.

This is the post I almost didn’t publish because it’s easier to share the $88K milestone than to admit what happened around it.

However, real life is never linear. If you’re in a hard chapter right now, you are in the middle of a story that is not finished yet. Keep going! taken in Mediacorp by @mediumshawn
107
6 months ago
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I’m Shawn Lim, a queer and gender-fluid founder-creator and podcaster raising a neurodiverse daughter in Singapore. 

I’m the founder of Human Algorithm, a one-person business built on the belief that stories create change. I use he, she, and they pronouns.

As a former journalist and media editor, I’ve learned that authentic communication is essential for survival. 

From navigating boardrooms to bathrooms (yes, even those as a gender-fluid parent in conservative Singapore), I help leaders and brands tell stories that matter.

My journey from teenage arrests to keynote stages taught me that vulnerability is your competitive edge. 

Now I coach creators, solopreneurs, and founders to turn lived experiences into personal brands that connect and convert. 

I also share these stories on The Human Algorithm Podcast, creating a safe space for guests to talk about how their struggles shaped their path.

Services I provide: personal brand coaching, fractional content & PR services, UGC creation, keynote speaking, and bespoke storytelling strategies.

Through content, masterclasses, and public speaking, I advocate for LGBTQIA+ visibility, mental health equity, and authentic leadership in conservative societies like Singapore.

My work centres on one truth: if you don’t tell your story, someone else will.

Please don’t hesitate to get in touch if you’d like to work together. Connect with me here or visit the link in my bio.

Follow along for insights on authentic leadership, creator economy strategies, parenting adventures, and the messy beautiful truth of living authentically. taken in Mediacorp by @mediumshawn
21
9 months ago
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Loved the interaction with these kids 😊

@insta360mysg @insta360 

#insta360 #insta360X6 taken in Marina One East Tower by @mediumshawn
0
2 hours ago
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Meet Shawn Lim (@mediumshawn).

By day, he’s a personal branding coach, podcaster and the founder of Human Algorithm. The former journalist and editor now helps people build personal brands that feel human first, and he leads by example with radical vulnerability.

Then he clocks in on two wheels. Between clients, Shawn rides GrabFood delivery shifts on his bicycle, and he’s open about the maths: 20% of each day’s earnings goes to savings and paying back family, and 80% goes to household bills. He also hosts “Eating what my customers ordered on GrabFood Singapore!”, his self-funded, unfiltered taste tests. (Matcha lovers, he is still not one of you.)

At the centre of it all is family. Shawn is his daughter’s primary caregiver, and every client call and every delivery run comes back to her.

It’s a long day with a lot of switching. FLOW is part of his days, from coaching calls to the last delivery, and RESET is part of his nights, when the bike is parked and it’s time to switch off.

#PeopleInFlow is about real people, not follower counts. Everyone has a story worth sharing and something to give, and we’re so grateful Shawn let us into his day. Thank you, Shawn! Here’s to the next client, the next order and every moment at home.

Use code SHAWN for 15% off your first order. FLOW is our daily brain food and RESET our nightly sleep nutrition: from SGD 65.40 a bottle, rated 4.7+ from 2,125 reviews, with a 33-day money-back promise on your first bottle. Shop at onflowlab.com (link in bio).

#PeopleInFlow #PersonalBranding #SingaporeCreators #onflowLab by @mediumshawn
2
20 hours ago
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POV: Delivering food in the Singapore haze and the customer’s kid does this...

I finished a @grabfoodsg delivery to a condo resident when the customer’s young son ran out after me. 

He handed me a pack of N95 masks and told me to put one on right now.

With the Singapore Pollutant Standards Index (PSI) and 1-hour PM2.5 concentrations hitting hazardous levels across the region, delivering food and groceries through this transboundary haze is brutal. 

Dealing with sore throats and stinging eyes is the reality for every food delivery rider in Singapore at the moment.

While platform initiatives and the National Delivery Champions Association (NDCA) are distributing resources, this direct act of care from customers means the world when you are out on the road. 

It shows that the spirit of community in Singapore is stronger than the pollution.

Some haze safety reminders for my fellow platform workers:

📌 Switch from regular surgical options to a properly fitted N95 mask immediately to filter out fine particulate matter.

📌 Check the official NEA myENV app frequently to monitor PM2.5 levels across different zones before accepting long-distance bookings.

📌 Take advantage of air-conditioned rider lounges and water points at nearby shopping centers and transport nodes to recover between trips.

If you are ordering food delivery in Singapore during this haze period, small acts of patience and kindness go a very long way. 

We are doing our best to get your meals to you safely! taken in Novena Square by @mediumshawn
2
21 hours ago
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This had an unexpected ending! 😅

@insta360mysg @insta360 

#insta360 #insta360X6 by @mediumshawn
7
a day ago
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Never lonely on the road 🤗

@insta360mysg @insta360 

#insta360 #insta360X6 taken in New Bahru by @mediumshawn
1
2 days ago
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Being a courteous road user makes our road more friendly 😊

@insta360 @insta360mysg 

#insta360 #insta360X6 taken in W Singapore - Sentosa Cove by @mediumshawn
1
3 days ago
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Love meeting my followers and their fur kids in real life 😍 taken in Universal Studios Singapore by @mediumshawn
0
4 days ago
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P.S. You can get 15% off when you use the link in bio or the code “SHAWN” at checkout.

Looking for the best supplement for stamina and sleep if you have an active lifestyle?

For me, riding up to 40km a day for @grabfoodsg is a massive physical challenge.

I recently tested the @onflowlab FLOW and RESET system to see if it actually helps with cognitive performance and muscle recovery.

When I first started taking RESET (nightly sleep nutrition), my body needed a few days to adjust, and I woke up feeling groggy.

However, after the adjustment phase, it completely optimised my sleep quality. 

Now, I fall asleep much faster and wake up fully rested.

On the other hand, taking onflowLab FLOW (daily brain food) in the morning gives me sustained energy throughout my delivery shifts. 

The biggest benefit is if completely eliminated my mid-day fatigue, meaning zero afternoon naps are needed to finish my 40km routes.

If you are looking for the best premium wellness supplements in Singapore to boost your daily productivity and fix fatigue at the root cause, this stimulant-free system is worth it. taken in Marina Bay Sands by @mediumshawn
2
4 days ago
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This is how accidents happen 🥲

@insta360 @insta360mysg taken in Jewel Changi Airport by @mediumshawn
0
5 days ago
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